Key concepts for content creation for web visibility and client conversion. Write for customers, edit for search engines. One concept with accompanying details written for clarity and discoverability.
#contentcreation
#semanticsearch
#seo
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses how search engines like Google work, key ranking factors like keywords, content, links and social media. It emphasizes the importance of natural, high-quality content and links over manipulative tactics. The document also covers how to evaluate SEO companies and stresses that SEO requires ongoing effort to see results.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
This document discusses SEO best practices for editorial teams, focusing on keywords and titles. It recommends identifying the keywords readers use to search for content and optimizing articles by including those keywords, especially at the beginning of titles and in the first paragraph. Titles should be written as standalone "microcontent" that entices readers to click. Tools like Google Analytics and the Keyword Tool can provide insights into search trends. While SEO is important, editorial priorities like quality content should not be sacrificed.
SEO for Online Startups - Small Business Festival Victoria 2015Optimising
This document provides an overview of an SEO agency called Optimising and their services. It discusses their experience and specializations in SEO, Google AdWords, Facebook advertising, website development, and custom projects. It then covers various on-page and off-page optimization strategies like keyword research, on-page SEO, local SEO using Google Maps, and different link building approaches like creating useful content, joining industry groups, leveraging existing relationships, and mining existing mentions.
Advanced Internet Marketing November 2010kevindean9737
Social media, search engine optimization, pay per click, what should small businesses use to succeed online? Actually these and many other options abound for business success with online marketing.
This document provides an overview of search engine optimization (SEO) fundamentals. It discusses how search engines like Google work, key ranking factors like keywords, content, links and social media. It emphasizes the importance of natural, high-quality content and links over manipulative tactics. The document also covers how to evaluate SEO companies and stresses that SEO requires ongoing effort to see results.
This document provides an introduction to search engine optimization (SEO) through a presentation given by Dan Taylor, an SEO expert with 7 years of experience. The presentation covers the basics of SEO, including defining what SEO is, discussing the value of SEO for businesses, and outlining the key components of an SEO strategy, such as keyword research, on-page optimization, and link building. The goal is to help attendees understand how to improve a website's visibility and ranking in search engines through organic or unpaid search results.
3 ½ Simple Ways to Improve SEO - Practical Ways to Rank HigherPardot
Join us in this one-hour webinar as Derek Grant, SVP of Sales at Pardot, tackles the mysteries of SEO and gives us practical, yet effective ways that will help yield SEO success.
This document discusses SEO best practices for editorial teams, focusing on keywords and titles. It recommends identifying the keywords readers use to search for content and optimizing articles by including those keywords, especially at the beginning of titles and in the first paragraph. Titles should be written as standalone "microcontent" that entices readers to click. Tools like Google Analytics and the Keyword Tool can provide insights into search trends. While SEO is important, editorial priorities like quality content should not be sacrificed.
SEO involves several key components: conducting keyword research, optimizing on-site elements like metadata and URLs, creating unique blog content, and building high-quality backlinks. While SEO requires ongoing work, it is not as difficult as some claim if you understand the basic strategies like focusing on relevant keywords and providing valuable content for users. Proper monitoring and reporting is also important to measure SEO performance over time.
This document provides an overview of search engine optimization (SEO). It discusses how search engines like Google work by crawling, indexing, and ranking pages. It covers important SEO factors like keywords, on-page optimization of titles, URLs and content, backlinks, and social signals. Free tools are recommended for keyword research, backlink analysis, and submitting sitemaps. Overall guidelines are provided for optimizing a website, targeting keywords, and getting high-quality links to improve search engine rankings.
On page SEO involves using relevant keywords on pages to rank well in search engines. Links are important as they act like votes that help determine search rankings. Different types of links carry different weight, with links from pages with high PageRank or authority carrying more value. Several manual and automated link building techniques can be used to build relevant links from other sites, including creating shareable content, tools, and campaigns or syndicating content with link requirements. Social media can also be leveraged for links and traffic by creating engaging content and building followers on sites like Wikipedia, Digg, StumbleUpon, YouTube, LinkedIn, Facebook and Twitter. Any link building or social media use should be natural and contribute value without overtly promoting
The document discusses the ethics of search engine optimization and whether SEOs prioritize their clients or searchers. It notes that 64% of SEOs have promoted sites they did not believe were the best answers to queries, and 14% did not consider whether the sites they promoted were high quality. The central thesis is that the return on investment of genuinely being the best response to a query is approaching the return of just appearing to be the best response.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses how SEO can increase website traffic and conversions. Key tips include determining SEO objectives and keywords, optimizing page content with those keywords, and continually measuring results to improve rankings over time. Regularly creating optimized content that search engines value, like articles and reports, is also emphasized as important for SEO success.
Search skills and techniques can help users find information more efficiently. Improving search skills allows users to narrow results, find only relevant information, and explore topics more thoroughly. Search engine optimization (SEO) involves improving a website's visibility in search engine results pages to increase traffic. Key aspects of SEO include optimizing content, adding and modifying code, and increasing backlinks. Effective searching requires understanding search engines, algorithms, keywords, and user search behavior. Proper use of Boolean operators and other search techniques allows users to focus queries and find exactly what they need.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses why SEO is important given that most business buyers start their search on Google. It covers SEO basics like choosing keywords, on-page optimization factors like titles and content, and off-page factors like links. It also discusses tools for measuring SEO success and whether companies should perform SEO themselves or hire a consultant. The document promotes an upcoming Inbound Marketing Summit event.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
This document provides an introduction to search engine optimization (SEO). It explains that SEO involves optimizing a website to generate free traffic from search engines like Google by ranking for relevant keywords and becoming an authority on certain topics. It discusses the importance of targeting key internal pages beyond just the homepage. SEO consists of on-site technical elements like meta tags and URLs, on-site content creation through producing high-quality, keyword-rich content, and off-site elements like obtaining inbound links and citations from other websites. Examples are given of how SEO and paid search marketing like AdWords are balanced for different industry keywords.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
This document discusses WordPress SEO best practices. It recommends immediately configuring WordPress settings after installation, activating helpful plugins, and creating keyword-themed content with optimized titles, headings, descriptions and links to improve rankings. It also covers more advanced strategies like offering quizzes and widgets to attract links from other sites. The author, Steve Wiideman, is an SEO consultant who shares tips through his training site and is available for contact.
This document provides an overview of key search engine optimization (SEO) concepts and strategies. It discusses search engines and how they work, the differences between SEO and search engine marketing (SEM), important on-page and off-page ranking factors, technical SEO best practices like canonical URLs and redirects, the SEO process, keyword research techniques, and popular free SEO tools.
How to Benefit from the Power of GoogleKeith Parnell
How to Benefit from the Power of Google delivered by Kurt Noer to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
The document summarizes discussions from an expert panel on SEO content strategies. It includes presentations from Lyndon Antcliff of Cornwall SEO, Tony Wood of Eden Luxury Group, and Rob Hughes of home james. Key points discussed include that content alone is no longer an effective strategy, the need for curation and engagement metrics, and ensuring content creation is planned strategically before distribution.
El documento parece ser una lista de nombres de lugares. No proporciona suficiente contexto o detalles para generar un resumen significativo de 3 oraciones o menos.
El documento resume el crecimiento poblacional y urbano de Bucaramanga en los últimos 12 años, así como sus efectos ambientales y sociales. La población ha crecido rápidamente, especialmente en el sector norte, lo que ha creado problemas de vivienda, salud y educación. Además, el auge industrial ha beneficiado la economía pero también ha contaminado el medio ambiente.
SEO involves several key components: conducting keyword research, optimizing on-site elements like metadata and URLs, creating unique blog content, and building high-quality backlinks. While SEO requires ongoing work, it is not as difficult as some claim if you understand the basic strategies like focusing on relevant keywords and providing valuable content for users. Proper monitoring and reporting is also important to measure SEO performance over time.
This document provides an overview of search engine optimization (SEO). It discusses how search engines like Google work by crawling, indexing, and ranking pages. It covers important SEO factors like keywords, on-page optimization of titles, URLs and content, backlinks, and social signals. Free tools are recommended for keyword research, backlink analysis, and submitting sitemaps. Overall guidelines are provided for optimizing a website, targeting keywords, and getting high-quality links to improve search engine rankings.
On page SEO involves using relevant keywords on pages to rank well in search engines. Links are important as they act like votes that help determine search rankings. Different types of links carry different weight, with links from pages with high PageRank or authority carrying more value. Several manual and automated link building techniques can be used to build relevant links from other sites, including creating shareable content, tools, and campaigns or syndicating content with link requirements. Social media can also be leveraged for links and traffic by creating engaging content and building followers on sites like Wikipedia, Digg, StumbleUpon, YouTube, LinkedIn, Facebook and Twitter. Any link building or social media use should be natural and contribute value without overtly promoting
The document discusses the ethics of search engine optimization and whether SEOs prioritize their clients or searchers. It notes that 64% of SEOs have promoted sites they did not believe were the best answers to queries, and 14% did not consider whether the sites they promoted were high quality. The central thesis is that the return on investment of genuinely being the best response to a query is approaching the return of just appearing to be the best response.
This document provides an overview of search engine optimization (SEO) strategies and tactics. It discusses how SEO can increase website traffic and conversions. Key tips include determining SEO objectives and keywords, optimizing page content with those keywords, and continually measuring results to improve rankings over time. Regularly creating optimized content that search engines value, like articles and reports, is also emphasized as important for SEO success.
Search skills and techniques can help users find information more efficiently. Improving search skills allows users to narrow results, find only relevant information, and explore topics more thoroughly. Search engine optimization (SEO) involves improving a website's visibility in search engine results pages to increase traffic. Key aspects of SEO include optimizing content, adding and modifying code, and increasing backlinks. Effective searching requires understanding search engines, algorithms, keywords, and user search behavior. Proper use of Boolean operators and other search techniques allows users to focus queries and find exactly what they need.
SEO Code-Breaking: How Smarter Content Leads to Better Search RankingsChris Prendergast
The document provides tips for improving SEO through better content. It discusses performing keyword research to understand user intent. This involves generating keywords, supplementing the list with site data, expanding keywords using tools, and analyzing statistics and intent for each keyword. It also discusses finding the right home for content by conducting an SEO audit and mapping keywords to pages. Tips are provided for writing better content, including using web-specific best practices, structuring pages well, and understanding specialty categories like ecommerce. More advanced tactics like structured data and featured snippets are also covered. The overall message is that creating comprehensive, well-structured content that answers user intent is key to better search rankings.
The document provides an overview of search engine optimization (SEO) best practices. It discusses the importance of on-page optimization elements like title tags, meta descriptions, images and body content. It also covers off-page optimization tactics like building high-quality links from relevant sites. Additionally, the document outlines tools for keyword research, site audits and technical SEO checks. The goal is to help websites improve their visibility and rankings on search engines through both on-page and off-page optimization strategies.
The document provides an overview of search engine optimization (SEO) fundamentals. It discusses why SEO is important given that most business buyers start their search on Google. It covers SEO basics like choosing keywords, on-page optimization factors like titles and content, and off-page factors like links. It also discusses tools for measuring SEO success and whether companies should perform SEO themselves or hire a consultant. The document promotes an upcoming Inbound Marketing Summit event.
This document provides an overview of search engine optimization (SEO) best practices. It discusses common SEO myths, how to perform keyword research and selection, building a quality website, optimizing web pages, link building ideas, using social media, and measuring SEO success. The presentation aims to educate businesses on effective SEO strategies through topics like on-page optimization, off-page activities, and analyzing website analytics.
What should you know about site structure, content development, internal and external links to win at search engine optimization? How do you measure the success of an SEO campaign? Checkout the presentation by Navneet Kaushal, CEO PageTraffic.
This document provides an introduction to search engine optimization (SEO). It explains that SEO involves optimizing a website to generate free traffic from search engines like Google by ranking for relevant keywords and becoming an authority on certain topics. It discusses the importance of targeting key internal pages beyond just the homepage. SEO consists of on-site technical elements like meta tags and URLs, on-site content creation through producing high-quality, keyword-rich content, and off-site elements like obtaining inbound links and citations from other websites. Examples are given of how SEO and paid search marketing like AdWords are balanced for different industry keywords.
Learn the basics of search engine marketing and optimization, including campaign creation and tracking, choosing vendors, and analyzing results from visits, actions and ranking in Google, Bing, Ask and other search engines.
This document discusses WordPress SEO best practices. It recommends immediately configuring WordPress settings after installation, activating helpful plugins, and creating keyword-themed content with optimized titles, headings, descriptions and links to improve rankings. It also covers more advanced strategies like offering quizzes and widgets to attract links from other sites. The author, Steve Wiideman, is an SEO consultant who shares tips through his training site and is available for contact.
This document provides an overview of key search engine optimization (SEO) concepts and strategies. It discusses search engines and how they work, the differences between SEO and search engine marketing (SEM), important on-page and off-page ranking factors, technical SEO best practices like canonical URLs and redirects, the SEO process, keyword research techniques, and popular free SEO tools.
How to Benefit from the Power of GoogleKeith Parnell
How to Benefit from the Power of Google delivered by Kurt Noer to New Media Conventions on September 18, 2009 at the Cavalier Golf & Yacht Club in Virginia Beach, VA
The document summarizes discussions from an expert panel on SEO content strategies. It includes presentations from Lyndon Antcliff of Cornwall SEO, Tony Wood of Eden Luxury Group, and Rob Hughes of home james. Key points discussed include that content alone is no longer an effective strategy, the need for curation and engagement metrics, and ensuring content creation is planned strategically before distribution.
El documento parece ser una lista de nombres de lugares. No proporciona suficiente contexto o detalles para generar un resumen significativo de 3 oraciones o menos.
El documento resume el crecimiento poblacional y urbano de Bucaramanga en los últimos 12 años, así como sus efectos ambientales y sociales. La población ha crecido rápidamente, especialmente en el sector norte, lo que ha creado problemas de vivienda, salud y educación. Además, el auge industrial ha beneficiado la economía pero también ha contaminado el medio ambiente.
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a las transacciones con bancos rusos clave y la prohibición de la venta de aviones y equipos a Rusia. Los líderes de la UE esperan que las sanciones aumenten la presión económica sobre Rusia y la disuadan de continuar su agresión contra Ucrania.
Manejo de Cultivos en Fibra de Coco en Suelo y en Bolsa de CultivoIsabel Rojas Rodríguez
Lo importante de la fabricación es:
- Compostaje
- Lavado
¿Qué es Trutina? ¿Como funciona? ¿Que mide?
Conoce el modelo de seguimiento de Ispemar
- Cribado
Why Do You Need BIO-METRIC Time and Attendance?Matrix COSEC
Bio metric Time and Attendance System is quickly gaining grip in almost every field. And credit goes to an increased need for transparency, accountability and flexible work culture.
La economía estudia cómo los agentes económicos asignan recursos escasos para satisfacer necesidades. Sirve para que las personas aprendan a administrar sus recursos al entrar al mercado, donde el costo depende del uso o necesidad. Es importante porque forma parte integral de la vida humana, que busca satisfacer necesidades a través de la producción, distribución y consumo de bienes, especialmente cuando los recursos son escasos.
Este documento presenta un taller práctico sobre 10 claves para la implementación de tendencias y enfoques innovadores en la educación. El taller busca que los docentes identifiquen el cambio necesario para incorporar las TIC al aula y currículo, y desarrollen las habilidades requeridas para el nuevo paradigma educativo. A través de ejercicios, los docentes analizan tendencias pedagógicas como el aprendizaje basado en proyectos, aprendizaje invertido y aprendizaje flexible. También exploran políticas públicas sobre acceso
Ispemar. Manejo de cultivos en fibra de coco en suelo y en bolsa de cultivoIsabel Rojas Rodríguez
Enficonado. ¿Que es?
- Sistema diseñado para el aumento de los rendimientos de los cultivos en el enarenado o suelo tradicional.
- Mejora la homogeneidad de los cultivos.
- Mejor calidad de fruto en invierno (> % de 1ª)
- Mejora el enraizamiento en todas las fases del cultivo.
- Permite pasar de tener un medio de cultivo limitante a uno modificable.
Anthony Smith is seeking an entry-level management position in water quality. He has a Bachelor's degree in environmental resource management and work experience as a chef and pollinator. His skills include being a productive, loyal team player with strong work ethic and the ability to learn.
Wheatley Plastics is a specialist plastic injection moulding supplier that offers a complete service from concept development to production. They work closely with customers in industries like electronics, medical, and packaging to deliver high quality and reliable solutions. Wheatley Plastics prides itself on its modern facility, lean manufacturing, flexibility, and ability to quickly respond to customer needs and ensure on-time delivery. Examples are provided of how they assisted three companies, RIWA, Instanta, and Elcometer, by delivering projects on time and to specifications.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
El documento describe las ventajas de los foros y wikis educativos, destacando que los foros permiten interacciones entre docentes y estudiantes que contribuyen al desarrollo del pensamiento, mientras que los wikis permiten que los usuarios creen y editen páginas de forma inmediata y los profesores guíen proyectos individuales de los estudiantes.
The document provides details on Aurique's attempts to become a chef and open his own restaurant. It describes his failed stints working at a sushi restaurant and steakhouse where he misunderstands cooking techniques. Later, he works at a sausage restaurant and convinces investors he has found the next big trend - a restaurant featuring "truly Native American cuisine" led by a "Sioux Chef", though Aurique does not know how to cook.
S3Guard: What's in your consistency model?Hortonworks
S3Guard provides a consistent metadata store for S3 using DynamoDB. It allows file system operations on S3, like listing and getting file status, to be consistent by checking results from S3 against metadata stored in DynamoDB. Mutating operations write to both S3 and DynamoDB, while read operations first check S3 results against DynamoDB to handle eventual consistency in S3. The goal is to improve performance of real workloads by providing consistent metadata operations on S3 objects written with S3Guard enabled.
This document provides guidance on search engine optimization (SEO) and optimizing a website for visibility. It discusses what SEO is, optimizing content on web pages, tracking goals and conversions, and creating an SEO plan. Key aspects include choosing keywords, analyzing website readiness, tracking metrics over time, and tailoring the approach for different business types and sizes. The overall message is that good SEO aligns with good user experience, and content should appeal to audiences rather than focus solely on keywords.
Parachute Digital are a Digital Marketing Consultancy in Sydney who offer strategic marketing services in the digital space but who also offers training for their clients, in this case Basic SEO training.
Search Engine Optimisation (SEO) is becoming increasingly important as part of the online marketing mix for businesses who want to be competitive in the search space but also to invest in digital marketing channels that offer long-term value, rather than only short term returns.
Parachute Digital provides SEO audits, SEO keyword research, SEO strategy and implementation plans and as part of that, key stakeholders require training. Obviously this Basic SEO training presentation is supposed to be given in person, but many of the basic info is still helpful for those looking for a structure to follow.
Looking to rank higher in Google, Bing and Yahoo? Want to drive more traffic to your website? Interested in more online visibility and sales? Use these SEO tips to do it all -- we even share the 3 keys to successful SEO in 2016.
The Beginner's Guide to Blog Optimization & Content PromotionRyan Stewart
This document discusses Ryan Stewart's SEO services and methods for growing website traffic. It provides tips for choosing keywords, creating content in different formats, and promoting content across owned, earned, and paid channels. The document contains strategies for keyword research, developing audience profiles, optimizing content for search engines, repurposing content, outreach to influencers and publications, and paid social media advertising. The goal is to generate an online buzz and traffic through content marketing.
The document provides information on various topics related to search engine optimization (SEO), including on-page SEO, off-page SEO, tools, and best practices. It discusses optimizing elements on webpages like titles, meta descriptions, and images. It also covers off-page techniques like link building, social media marketing, and submitting sitemaps. Various SEO tools are presented for tasks like keyword research and analytics.
Google uses spiders that crawl the web constantly to index websites and store them in a huge database. When a search is performed, Google searches this database to return relevant results based on over 200 ranking factors. To optimize a site, keywords should be researched and placed strategically on pages in titles, headings, content and images but not overloaded. Content, links from other sites, social media signals can help a site rise in rankings. Evaluating SEO companies includes checking their online presence and credentials and getting promises in writing.
SEO Tips, Tactics & Strategies for Outdoor Writers, Authors and BloggersPaul Krupin
SEO Tips, Tactics and Strategies for Outdoor Writers is a presentation given to the Northwest Outdoor Writers Association on May 2, 2014 by Paul J. Krupin, Search Word Pro. It covers the current collective knowledge of the art and science of using SEO on websites, and the integration with PR and social media, with numerous relevant examples. The outdoor writer focus is also relevant to authors, publishers, bloggers and business entrepreneurs of all types. The evolution of the search engine algorithms is discussed and the ever increasing role of quality content and content management is described. Topics include keyword research, keyword targeting, metatags, link strategies, good SEO, bad SEO, content selection, content quality, content management, targeted PR, and social media outreach and integration.
D2C Insider Elevate, Women Summit Delhi-Growth Hacking by Charu Krishnani -EV...D2C Insider
The document provides tips for using SEO to grow direct-to-consumer brands. It recommends focusing SEO efforts on the awareness, consideration, and purchase stages of the customer funnel. Key aspects of an SEO strategy discussed include keyword research, optimizing content for keywords, improving site speed and structure, and distributing content across platforms like blogs, YouTube, and Google Discover. Metrics like organic search traffic, social media engagement, email subscribers, conversion rates, and customer lifetime value are suggested for measuring SEO performance.
Creative Content Marketing: From Strategy to ExecutionBenj Arriola
Creative Content Marketing: From Strategy to Execution
SMX Sydney 2015 Presentation
Benj Arriola, Internet Marketing Inc.
Check the other presentations Benj presented at SMX Sydney 2015. Visit: http://bit.ly/smxsydney2015
Studio 2055: Bring My Brand to Life, Dr. Frankenstein!Nanette Newbry
BRANDit Live! is a series of webinars hosted by Studio 2055 that includes lively discussions with our special guests who bring insight and knowledge to the subject of brand.
Ethical Search Engine Optimization | White Hat SEO Tips and TechniquesNathan Ketsdever
Ethical search engine optimization is critical for increasing Google ranking and web traffic to your website or blog. This is a how to tutorial for white hat search engine optimization.
This document provides an overview of an online marketing company called Ajax Union and summarizes their webinar on SEO. The webinar discusses what SEO is, why it's important, how to do keyword research, implementing keywords through on-page optimizations like meta tags and body copy, and tracking results. It also advertises an upcoming B2B marketing seminar from Ajax Union and provides their contact information.
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
Introduction to SEO and SEO for WordPressChris Burgess
A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.
This document provides an overview of an SEO training held by Noisy Little Monkey in March 2017. It includes an agenda covering on-site SEO topics like technical aspects of websites, content and structure, and off-site factors like backlinks. On-site topics discussed include URLs, page titles, images, meta descriptions and more. Technical SEO topics covered server speed, redirects, error handling and XML sitemaps. The training emphasized optimizing for user intent through keyword research and focusing on long-tail keywords with lower competition. It also stressed the importance of trust signals like reviews and fresh, relevant content.
Bootstrap Web Marketing: SEO & Social Media
==== https://pdfsearchengine.xyz
File Format: Microsoft Powerpoint
Bootstrap Web Marketing: SEO & Social Media. Who I am; Disclaimer; Format of the presentation. SEO. Why SEO Kicks Ass. Other than effort, it's free.
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
The document discusses the power of search engine optimization (SEO) for businesses. It covers key aspects of SEO including how search engines work by crawling, indexing and retrieving web pages. It also discusses search intent and how understanding intent can help businesses improve their SEO strategy. The document provides guidance on how to optimize elements like metadata, internal links, content and site structure to improve search engine rankings and convert more users.
SEO Training Course Online, Learn SEO, SEO for Beginners, Complete SEO TutorialDeep Mehta
This is a complete training module on SEO. Learn about SEO from the basics to advanced stages using this presentation. This SEO training course will help you to keep up to speed with the most widely used digital marketing technique - Search Engine Optimization. This SEO course is published online for beginners as well as experts.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
2. Old SEO and New SEO
Before, you just had to write about something.
Now you have to say something useful.
Richard Hussey
SEO and Semantic Search
Google+ Community
4. Writing for SEO is dead and
buried. However, editing for
visibility, authority and
discoverability is not. Write
for humans, edit for search
engines and you won't go far
wrong.
Jason Darrell
7. Semantic Search
• advanced data searching
technique
• search query targets to
determine the contextual
meaning of the search
words
• intent of the searcher
rather than focusing on
finding just the keywords
http://www.business2community.com/seo/seo-future-predictions-next-year-2016-
01398135#r3LBHd2YRE2wEpJi.97
8. Algorithms for meaning
• Penguin - spam & link bombing
• Panda - quality
• Hummingbird - understand verbose queries
• RankBrain - interprets languages and interprets meanings
12. Search has changed
• Natural language
• Answer a question
• Think concept not keywords
• Not how much content, but
quality
• Find meaning in text
• Connect the dots of your content
Change your content
strategy
18. Resonate with your
reader
Visitor
• Solve a problem
• Discover new ways of
thinking
• Collaborate
Your Content
• Win a place in visitor’s
attention
• First place to enter a win-
win relationship
• Every page a landing
page
23. Relevance
Google isn't going to openly tell you what
the relevant ingredients are in your particular
niche (nor is anyone else ) they've just
levelled the playing field for everyone. Now
you need to search out that relevancy for
yourself especially if you want to produce
higher quality content than your competitors.
Peter Hatherley
25. Quantum Computing
In order to be able to take full advantage of search now and in
the future you need to:
• Have information on your website that is practical,
accessible and rich in detail.
• Maintain an active presence across social networks that
creates a consistent, persistent breadcrumb trail leading to
your website.
• Use social networks to build and maintain your reputation
(sentiment mining is going to play an increasing role here).
• Use the online world with the same care and attention to
detail that you use the offline one.
David Amerland
http://davidamerland.com/seo-tips/1058-quantum-computing-search-and-the-web.html
32. Answer At Least One
• Does it answer a specific question the reader may have?
• Does it create a challenge for the reader?
• Will it leave them feeling enriched?
• Is this content that helps establish your company’s authority?
• Is it going to help generate greater equity for your brand?
Google Semantic Search, David Amerland, p. 103
33. Choose your theme
• One keyword/topic/theme per article
• Keyword research
• Word bank collection of related “companion” words (the
vocabulary)
36. Title or Headline
• Clear
• Relevant to topic
• Include on focused keyword
• Keep it short (Maximum 70 characters)
• One H1 per page
37. Headings
• Clear
• Relevant to topic
• Set off next section
• Keep it short 45 – 60 characters(Maximum 70)
• Easy to skim the logic (get the idea from reading just
the headers)
• Easy to skim for targeted answer (shows where to find
the answer)
• Descending order of importance (except for
summary)
38. Sentences
• Clear and short
• Avoid heavy vocabulary or industry jargon
• Easy to skim the logic
• Allow reader to quickly read
39. Paragraphs
• Clear and short
• Avoid heavy syntax and advanced rhetoric
• Aim for three sentences per paragraph
• Main point in first sentence
• 180-210 characters including spaces and
punctuation
• 6th grade reading level (Yes, I know.)
40. Sequence
• Topic/Overview - Clear and focused
• Romance but not bombast
• Pertinent details explained – focus on benefits
• Special features
• Additional features/you may want to know
• Summary with a little more romance
• Call to action
42. Keep In Mind
• What question being answered
• User experience
• Detail and thoroughness
• Visuals
• Quality of writing
• Information and data elements
44. Do this
• Give an example of overcoming a
problem.
Seth was struggling with bounce rate on his site until we redesigned his page and helped
him write the introductory content for his landing page.
Kathy has lots of followers but no sales. We taught her the three key questions to ask her
prospects and how to develop a conversation. List the three questions.
Keith wants to give his girlfriend a beautiful and unique gift. A really one-of-a-kind item.
Describe the labor, intensity, and unique material that go into your beaded basket.
Joanne thinks she needs SEO for her self-hosted website but doesn't know what that
really means. You have an evergreen article that explains, What is SEO and Why You
Need It.
45. Use natural language
About Us
• The Special Dentistry Center®
(SDC) focuses on performing Smile
Makeovers (Oral Rehabilitation,
Dental Reconstruction) for dental
phobia patients. Our multi-specialty
in-office team of dentists is sought
out for the most complex cases in
dentistry. One office visit could
involve, for example, Cosmetic
Dentists, Endodontists, Oral
Surgeons and Lab Technicians all
working together in one office
during a routine day. Significant
cosmetic changes can occur in one
treatment visit.
About Us
• Here at Smiles by Payet Family
Dentistry, we have put together a
team of people that we think you’re
going to LOVE. We know you
expect professionalism, empathy,
and kindness, and that’s what we
strive for, as well as the ability to
really listen to your concerns. So
we’d like to introduce you to the
wonderful people who will be taking
care of you, along with Dr. Payet:
Used with permission.Fictitious name, real wording
49. Rich Snippets
• Mark up articles for headline, images, publish date and
description.
• Google may use your rich snippet markup to power
features like “In the news” and content carousels.
• Use most specific applicable schema.org type: a news
article should be marked up as schema.org/NewsArticle
and a blog post as schema.org/BlogPosting.
https://developers.google.com/structured-data/rich-snippets/articles
53. More Tools To Add
Semantic Value
• Yandex, Rambler, Yandex Checker, AlchemyAPI,
Schema Creator, Gruff
54. Goal
Drive people to your website
Answer a question
Solve a problem
Take action
Give them a reason to return
One-visit conversions (without trust) are as rare as
rocking horse poop. Jason Darrell
55. Empathy
It's not about Google, SEO or indexing... it's
about empathy and your customers.
Empathy for more customer focused content
marketing.
Omi Sido
58. Basic Qualities
• Takes time to know your business
• Researches your industry and competitors
• Asks about your current customer base and any desired
changes to the demographic
• Understands your products and services
• Is current on search optimization