This document summarizes an online course about search engine optimization (SEO). It discusses doing keyword research to understand what potential customers search for. Keywords are categorized by the buyer's journey and optimized on pages by including them in page titles, URLs, headings and content. Internal and external links are included to related pages and resources. Pages should be optimized for mobile and promote a good user experience. Building relationships with industry leaders can help earn backlinks, increasing a site's authority. Successfully optimized pages will mimic customer language, address their interests, and optimize and promote content around targeted keywords.
Sending the Right Email to the Right PersonHubSpot
Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
Inbound Certification Class 12: The Pillars of DelightHubSpot Academy
Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
Sending the Right Email to the Right PersonHubSpot
Is email marketing dead? No way. In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why?
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Inbound Certification Class 1: Essentials of an Effective Inbound StrategyHubSpot Academy
Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
Inbound Certification Class 12: The Pillars of DelightHubSpot Academy
Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
Inbound Certification Class 11: Taking Your Sales Process InboundHubSpot Academy
It’s not only the marketing world that is going through a transformation, it’s also the sales world. Reason being, the power is now in the buyer’s hand. This class will cover how your sales team can transform their selling process to be inbound.
Landing pages are specifically designed to convert website visitors to leads. They're like digital sales reps, working 24/7 to pitch your marketing offers. With the right infrastructure and framework, landing pages can be one of your strongest website elements.
This presentation is part of HubSpot's complimentary Inbound Certification. You can learn more at: http://academy.hubspot.com/certification
Buyers have so much information available to them that they typically have already made 60% of their purchase decision before even talking to a sales rep. We need to change our sales process in order to support the buying process. Learn how to make this transformation by providing a relevant, personal, and delightful experience for each of your prospects from start to finish!
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
Hubspot Academy Inbound Course Videos TranscriptsNeeraj Kumar
I have not written anywhere my name or added any links to get backlinks. The copyright to this document is of Hubspot or Hubspot academy and I am not using it for #GrowthHacking.
During my preparation for Inbound Certificate of Hubspot Academy, I have downloaded all the transcript of all videos lessons.
The course is very advanced and everybody should read this to understand the modern methodology of Marketing. This is very scientific and an eye-opener for old marketers.
I kept all the lessons in my drive for reading. For some day, I was thinking why should not these valuable material be public for everybody to study. I kept tweeting about sharing this to @hubspot but did not got any reply.
So today I have attached all the pdf files in one file (offcourse it is 129 pages). The size is very small so you can easyly download it on your mobile and study. Yes, you can go and register for Inbound Certificate of Hubspot Academy on one click http://academy.hubspot.com/inbound-certification-registration
Thanks Hubspot Academy for publishing this material and educate us freely.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
A quick explanation of what inbound marketing is, why we need it and how it can transform your company. Then a dive in to buyer personas, attracting visitors and converting leads.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Best Practices: What & When to Ask Questions to Improve Product & Marketing I...Rodrigo Fuentes
This document provides various business case scenarios for asking a question to website visitors as a way of capturing valuable information to improve product and marketing.
Each scenario contains context, question placement, triggers, question types, suggested phrasing, and rules to manage a conversation.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
Creating Great Content for Both Search Engines and HumansJessica Lee
In this presentation, originally created for MarketingProfs in 2013 by Jessica Lee of bizbuzzcontent, you'll learn what it takes to optimize the content experience for both search engines and their users.
The customer service environment depends on leveraging on the customer psyche and here we are trying to discuss what trends will make the customer support scenario more inclined towards a satisfactory customer base in the year 2017.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
Drumroll, please…. I’m excited to introduce you to our biggest, most requested webinar of the year: How to Create Your 2022 Marketing Plan (& Grow Your AUM by 25%)!
After working with thousands of independent financial advisors, we’ve really cracked the code on what works to help advisors get new clients. And that’s exactly what I go over in this time-sensitive, information-packed webinar.
Bringing the Story to Life: Why and How to Build Internal Audiences that Crea...Carla Johnson
Employees are your toughest audience of all to engage with. Building and engaging internal audiences is key to creating differentiating experiences for customers, prospects and other groups. This Content Marketing World session shows why and how to plan, structure and manage content creation for internal audiences in the same way that it’s done externally.
A quick explanation of what inbound marketing is, why we need it and how it can transform your company. Then a dive in to buyer personas, attracting visitors and converting leads.
The Art of Startup Customer AcquisitionMartin Wrobel
"How to choose the right sales and marketing channels for your startup?"
Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Optimization Summer Games - Test Ideation Ella Quivooij
In this webinar, Hazjier will help you:
- Discover common challenges that keep visitors from converting
- Understand what tests will actually impact your revenue goals
- Learn how other businesses have used A/B testing to drive results
Learn how to increase the number of times customers view your businesses profile, improve your reviews, and drive more sales by using Yelp for your business.
This deck will show you how to:
-- Optimize your Yelp profile to increase your traffic
-- Strategies to make sure your reviews don't end up in the Yelp Filter
-- Best practices when you respond to reviews (both positive and negative)
-- Tips for generating more reviews
-- Leverage customer review to boost engagement, and sales
10 Reasons Your Business Needs Social Media MarketingMike Schiemer
10 Reasons Why Your Business Needs Social Media Marketing. A Simple Outline By Michael J. Schiemer, Owner of Bootstrap Business. www.MyFrugalBusiness.com
Everything You Wanted to Know About LinkedIn, but Were Too Embarrassed to AskJonathan Rick
If you’re reading this, you no doubt have a LinkedIn profile. What you may not have is a comprehensive understanding of LinkedIn’s hidden powers — how it can transform your online presence from an afterthought into a model of thought leadership.
Content Monetization Engines: Generating Growth with Info Product MarketingSemrush
Info product marketing in 2015 is about learning new ways to distribute and monetize content so that you can reach incremental buyers and leads on platforms that offer a large number of engaged users who are there for one reason: to buy premium content. These high-growth content monetization platforms, such as Amazon Kindle, Audible or Udemy, are also ranked well in Google and have their own distribution channels. Above all, their algorithms are built in a way that rewards network effect – every additional user brings a lot of value to your business.
Matther Cappala helps you discover how to:
Differentiate your content using the ‘infotainment’ product design strategy
Design a winning info product go-to-market plan to use the ‘spider method’
Leverage high-growth content monetization platforms, such as Amazon Kindle, CreateSpace, Audible, Udemy, Skillskare, Fedora, and more
Build a long-lasting info product brand and extend it’s life-cycle by repurposing content into various formats, including Kindle, audio, and paperback books or online courses.
Scale the distribution of your info product to reach fragmented audiences on the Web
Leverage your existing platform, including website, blog traffic, and social media community to launch your info product
Build an info product funnel that fits into your overall marketing mix
How to Plan and Build a Content Marketing StrategyLiz Bedor
Step by step guide on how to plan and build an effective content marketing strategy. This will be covered in the following sections:
Discovery
Destination
Team
Editorial
Customer Journey
KPIs/Reporting
Optimization
Best Practices: What & When to Ask Questions to Improve Product & Marketing I...Rodrigo Fuentes
This document provides various business case scenarios for asking a question to website visitors as a way of capturing valuable information to improve product and marketing.
Each scenario contains context, question placement, triggers, question types, suggested phrasing, and rules to manage a conversation.
Overview and excerpts of Chris Ciunci's recently published book, Marketing in the Trenches. Marketing in the Trenches discusses 25 practical and actionable tips for top-line business growth.
Creating Great Content for Both Search Engines and HumansJessica Lee
In this presentation, originally created for MarketingProfs in 2013 by Jessica Lee of bizbuzzcontent, you'll learn what it takes to optimize the content experience for both search engines and their users.
Basic SEO Techniques All Webmasters Must Knowwaqas ahmad
Basic SEO techniques to optimize your website and get higher rank in search engine, Easy SEO Tips For A Better Search Engine Ranking, Basic SEO Tips for Launching a New Website and New Brand.
Search Marketing 101 - University of Toronto MGTD06 LecturePowered by Search
Dev Basu is a guest lecturer for 3rd and 4th year information marketing courses at the University of Toronto.
The following lecture was delivered to 4th year students taking the "Marketing in the Information Age" (MGTD06) course at the University of Toronto Scarborough.
I'd like to thank Prof. Tim Richardson for continuing to invite me to his courses, including adding lecture content into relevant course material such as exams, presentations, and assignments.
As a business fighting for your fair share of the local market, SEO is one crucial marketing strategy you do not want to ignore.
You may have noticed that consumers today go online first to find products and services such as yours…
But what happens when YOUR potential local customers go online to find YOUR type of products or services?
Most business owners don’t have the time or expertise to manage their Local SEO on their own. However, given the growing popularity of online local searches, it is critical that your website ranks as highly as possible.
That’s where we come in.
www.MarketMyMovie.com
Internet film marketing and distribution seminar taught by Allen Chou, President of Passion River Films on 3/19/09 at Ralphie Boy Studios, NYC. For more tips on DVD distribution and info on the next film distribution and movie marketing class, join the newsletter at: www.MarketMyMovie.com
In this blog, we’ll explore effective strategies and techniques to enhance the SEO of your Shopify store and increase your chances of ranking higher in search engine results.
There is so much to know when considering marketing your business online. But you have to start somewhere. A walk through the basics, with tips, tricks and tools.
Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Similar to Inbound Certification Class 2: Optimizing Your Website for Search Engines (20)
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
10. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
11. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
12. Keywords are the
words typed into
search engines.
They’re the topics that searchers are
trying to learn more about.
13. 1. Make a list of keywords your buyer personas would search for.
HOW TO DO KEYWORD RESEARCH
14. Let’s say your
business makes smart
phone accessories.
One of your buyer personas is a
teenager, Lanky Luke.
15. What are the
common industry
questions Luke
might have?
“Drying out a smart phone”
16. What questions might
Luke have that your
company provides
solutions to?
“Waterproof smart phone cases”
17. What questions might
Luke have when
deciding to buy your
waterproof case?
“Smart Phone Preserver case reviews”
18. THE BUYER’S JOURNEY
Categorize keywords by the stages of the buyer’s journey.
Problem-based
keywords
Solution
keywords
Branded
keywords
20. WHICH LANGUAGE WOULD LUKE BE
MOST LIKELY TO USE IN A SEARCH?
A. “Where is the iPhone liquid exposure device indicator”
B. “Is there an iPhone water damage indicator”
C. “How to tell if iPhone has water damage”
D. “How to detect iPhone water damage”
21. WHICH LANGUAGE WOULD LUKE BE
MOST LIKELY TO USE IN A SEARCH?
A. “Where is the iPhone liquid exposure device indicator”
B. “Is there an iPhone water damage indicator”
C. “How to tell if iPhone has water damage”
D. “How to detect iPhone water damage”
22. Looking for more?
Get the full class experience and more
with the free Inbound Certification.
23. 1. Make a list of keywords your buyer personas would search for.
2. Expand that list by searching the web for alternatives.
HOW TO DO KEYWORD RESEARCH
24. Expand your keyword list by
searching the web for alternatives.
Type one of your keywords into a search engine and see what the results are.
25. 1. Make a list of keywords your buyer personas would search for.
HOW TO DO KEYWORD RESEARCH
26. 1. Make a list of keywords your buyer personas would search for.
2. Expand that list by searching the web for alternatives.
HOW TO DO KEYWORD RESEARCH
27. 1. Make a list of keywords your buyer personas would search for.
2. Expand that list by searching the web for alternatives.
3. Determine which keywords people are using to find your site.
HOW TO DO KEYWORD RESEARCH
28. 1. Make a list of keywords your buyer personas would search for.
2. Expand that list by searching the web for alternatives.
3. Determine which keywords people are using to find your site.
4. Decide which keywords you have the best opportunity to rank for.
HOW TO DO KEYWORD RESEARCH
29. “Shoes” is a
short or broad keyword.
It’s harder to rank for because
there’s a lot of competition around it
– and it’s very general.
30. “Best women’s running
shoes for flat feet” is a
long-tail keyword.
It’s easier to rank for because it’s more
specific and targeted.
31. Drill down into your keyword analytics.
Look at your current rank for the keyword, how many monthly searches it gets,
and what the competition or difficulty level is.
32. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
33. Search engines are getting smarter and smarter.
They don’t just understand keywords – they try to understand a searcher’s intent.
34. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
35. Optimize the page around a primary keyword.
Promote a good user experience.
Optimize your website for mobile.
HOW TO OPTIMIZE A PAGE
Include relevant links with the content.
36. Is it in the
page title?
Add the keyword to the page title and URL.
Is it in the URL?
If a website page, use a pipe:
Primary Keyword | Company Name
(mybusiness.com/long-tail-keyword)
If editing a live page, set up a 301 Redirect that will direct the old URL
to the new one, sending people seamlessly to the right page.
37. Is it in the image
alt-text?
Is it used naturally
in the body?
Add the keyword to the
body, headers and image alt-text.
Is it in the headers?
38. Place the primary
keyword in the
meta description.
Each page should have a unique meta
description, no more than 140 characters.
39. Optimize the page around a primary keyword.
Promote a good user experience.
Optimize your website for mobile.
HOW TO OPTIMIZE A PAGE
Include relevant links with the content.
40. Include relevant
internal and external
links within the content.
Hyperlink text with keywords that you’d
like to rank for.
41. Optimize the page around a primary keyword.
Promote a good user experience.
Optimize your website for mobile.
HOW TO OPTIMIZE A PAGE
Include relevant links with the content.
42. Promote a good user experience.
Make sure your website is intuitive and easy to browse.
43. Optimize the page around a primary keyword.
Promote a good user experience.
Optimize your website for mobile.
HOW TO OPTIMIZE A PAGE
Include relevant links with the content.
45. Optimize your website
for mobile.
Make sure your website pages can be
easily viewed on any screen size.
46. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
47. Do keyword research.
Promote your content.
Earn links to your content.
SEO STRATEGY
Optimize content around a primary keyword.
Create content around your keywords.
48. Search engines follow
links between pages to
see how they’re
related to each other.
Links coming into your website are called
“inbound links”. They help search engines
analyze how authoritative your website is.
51. Create content with
input from industry
thought leaders.
They’ll share the content, giving you
new visitors and a new link.
52. • Create a “best-of” or resources list.
• Interview an industry thought leader.
• Write crowdsourced content.
• Ask an industry thought leader to write the forward or give a
quote for an eBook.
CREATE CONTENT WITH INPUT FROM
INDUSTRY THOUGHT LEADERS
53. Set up a page on the top online directories.
Directories are websites like Yelp, YP (Yellow Pages), and local chambers of commerce.
54. If location-specific, create a Google+ Local Listing Page.
This will tie your business to a specific location, which Google will use in its search results.
55. Ready for more?
Get the full class experience and more
with the free Inbound Certification.
56. WHAT DOES A SUCCESSFULLY
OPTIMIZED WEBSITE PAGE
LOOK LIKE?3
61. Mimicking the
language of their
buyer persona
Addressing a
topic their buyer
persona wants to
learn about
Did they pick the right keyword?
Using natural
language and
variations of the
keyword
65. Mimicking the
language of their
buyer personaAddressing a common
topic their buyer persona
might want to learn about
Did they pick the right keyword?
Focusing on a long-
tail keyword
Using natural language and
variations of the keyword