The document discusses the concept of strategic communication 2.0, emphasizing a shift from traditional top-down communication to participatory and interactive methods driven by demand. It highlights various tools such as blogs, social networking sites, and microblogging, and emphasizes the importance of community engagement and trust in building networks. The potential benefits include cheaper communication and wider reach, but it also raises concerns about privacy and the need for effective management.

1. Strategic Communication 2.0... When push comes to pull...

2. Overview The what? The playground The shift The potential The consequences What’s in it for me (you)?

3. The What?

4. The What? (What is the web 2.0?) It is : Participatory Interactive Decentralised Driven by demand, not supply Powerful Empowering Fun and creative!

5. Photo credits: Douglas Fir The playground

6. The playground (1) What tools then? Blogs (web logs) Wikis Social networking sites (Facebook, MySpace, Hi5 etc.) Microblogging: Twitter Social bookmarking ( del.icio.us ) Personal tools (mindmapping, etc.)

7. The playground (2) How to use the tools? Community (embrace) Conversation (engage with) Careful listening (leave your ego) Conviviality (invite others) And the (other) 4Cs of social media:

8. The shift When times are good, participate When times are tough, participate more (Ben McConnell)

9. The shift What is radically different here? People matter more than anything It is based on trust and quality It is network -centric Network of people! Network IT tools to connect YOU have the (information/ connection/ decision) power over corporations and power lobbies Sharing knowledge is power!

10. The potential Photo credits: TechKnowTools 1+1=3

11. The potential How can you tap into it? Cheaper communication Wider reach Better adapted to demand Better information filtering More creative and more fun On the other hand: Relies on good connectivity Takes time to manage Requires curiosity, trial and error Privacy!!! Is Big Brother watching you?

12. The consequences... Photo credits: Matthew Good

13. The consequences Strategic communication 2.0? Be helpful Be interesting Be social Share the love Pay it forward Co-design your activities as you go along Keep face-to-face – that’s the basis!

14. What’s in it for me / you?

15. What’s in it for me? i.e. for you...? Read, see, do more with web 2.0? Play around with Twitter? Start your blog? Include social media in your strategy? Talk with people that have experience with these tools?

16. Photo credits: Vernhart