The document discusses privacy in the context of social networks and sharing personal information online. It notes that privacy means different things to different people and that attitudes towards privacy vary across generations. As online activity has increased, social networks have evolved to default to public sharing of information over private to support advertising-based business models. However, this has occurred without meaningful input from users. The document argues that individuals should play a role in establishing social norms around privacy through education, empowerment, and open discussion to influence how privacy is approached by technology companies and social networks.

1. Defaulting Privacy: Personalinformation and the social web Presented at Podcamp Toronto

2. Obligatory dictionary definition slide. 1.the state of being private; retirement or seclusion. 2.the state of being free from intrusion or disturbance in one's private life or affairs: the right to privacy.

3. Privacy really means different things to different people.

8. Why do I care. Why do you care? Citizen Employee Advisor Navigator

9. Of course, not everyone cares. Informed Users Users

10. Increases in online activity. AKA I’ve always wanted to use this chart

11. Kids these days…well, not so much. Generation gap? Usage patterns Sustainability

12. Development of privacy norms.

13. Google, ergo sum.

14. The privacy equation. Information disclosed vs. utility

15. Social Networks Social networks. Social networks have a vested interest in helping members find each other. The demand for social network status in search queries, the monetization of sharing, and the shift from default private to default public are drivers for evolving privacy practices. Have walls been torn down to make room for money trucks?

16. Broadcast platforms. These networks don’t have to worry so much about creating different categories of connections, since they’re already assuming that you’re likely using them to broadcast on a one-to-many basis. However… it’s up to users to decided on what to share. Some make very poor choices....

17. Location based services. Their very functionality depends on users exchanging potentially private information. Information, however, doesn’t stay within these networks. It’s shared with 3rd party apps… like the ones discussed in previous slides Soooo we get….

19. So what’s our role? The role of educated. The role of the empowered. Do we allow de facto privacy control because we don’t or won’t speak up?

20. Is this what privacy should look like?

21. What are our choices? Prevention. Mitigation. Conversation.

22. How do we incubate and encourage the conversation? Introduce every kid to 1984 The sweet reassurance of common sense Increased education on, and choice of, networks Increasingly simplistic privacy controls, but more complex results

23. In conclusion… we’re still very early in this game.

25. Photo credits Tree - http://www.flickr.com/photos/davidmasters/ Fire -http://www.flickr.com/photos/94693506@N00/ Greece - http://www.flickr.com/photos/eustaquio/ Growing tree- http://www.flickr.com/photos/davidmasters/ Arrow grphan - http://www.flickr.com/photos/ndevil/ SeeSaw - http://www.flickr.com/photos/joeshlabotnik/ Arrow Chart - http://www.flickr.com/photos/ndevil/ Bullhorn - http://www.flickr.com/photos/glennwilliamspdx/ Location - http://www.flickr.com/photos/mokaiwen/ http://www.flickr.com/photos/anonymous9000/ Future - http://www.flickr.com/photos/charenton_/ Choices - http://www.flickr.com/photos/mauropm/ Pendulum - http://www.flickr.com/photos/sylvar/