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Internet Culture and social media - lecture at AU
The document is a presentation on internet culture and social media by Martin Sønderlev Christensen. It discusses how internet culture has evolved from being separate from real world culture to now being culture with the rise of social media. It notes that social media is no longer optional for organizations and they must adapt to the new cultural paradigm shaped by social technologies and user participation. It emphasizes that organizations should focus not just on social media but on learning from the principles of openness and collaboration that drive social media.
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Internet Culture and social media - lecture at AU
- 1. Internet Culture and socialmedia Presentation | IC ICSM20 Internet Cultures and Social Media Martin Sønderlev Christensen, PhD Managing Partner Socialsquare martin@socialsquare.dk Twitter @nowuseit
- 2. Martin Sønderlev Christensen ManagingPartner Conceptual, strategic and creative direction PhD Social Computing, IT University of Copenhagen External Lekcor @ The IT University of Copenhagen Censor at media- and informations science Twitter: @nowuseit
- 3. Socialsquare is aleading social agency adding value to companies by making participation happen. We do strategies, concepts and social design. We do insight, audits and reviews We also build, educate and execute. seriously social since 2005
- 4. Social media strategies Communitybuilding Citizen involvement Userled innovation Social enterprise Social mobile apps
- 6. We work with Socialdesign People Platforms Process
- 7. Today’s message: before socialmedia: Internet culture vs. real world culture now with social media: Internet = culture
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- 10. It’s getting real andit’s getting powerful!
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- 42. Paradigm Convergens -> <- NETWORK SOCIETY NETWORKED PEOPLE Social 20. århundrede 21. århundrede TECHNICAL PARADIGM CULTURAL PARADIGM
- 43. Why is thisimportant to organizations!?
- 44. ...the world isbecoming too fast, too complex and too networked for any company to have all the answers inside. Yochai Benkler. Yale University from The Wealth of Networks
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- 47. Social is nolonger something you choose!!!
- 48. Either you get draggedinto it...
- 49. ... or youchoose to jump. http://www.zootpatrol.com/wp-content/uploads/2010/11/stagedive.jpg
- 50. It’s culture, alright. Soget cultural.
- 51. The indian kitchenis designed for social organizing
- 52. Eventually... Everything that canbe digital will be digital. So.. If it is digital it can be social!
- 53. The price forbeing social digitally is dropped to zero... That makes a hugh difference
- 54. Loooong tail high Value Cost Low Information
- 55. Loooong tail High Value Cost Low Information
- 56. Loooong tail High Value low cost information
- 57. The prize fornot being social has become very high
- 58. Transparency and opennessis no longer something you can choose.
- 60. Either you havea strategy, or you become part of someone else strategy
- 61. ... It mighteven be unintended.
- 62. How want’s toprint a FREE encyclopedia?
- 64. Institutionalized organizations and businessdon’t change because they want to, but because they must!!
- 65. Social media isoften interchanged with general societal change!
- 66. Generation Y isgetting one day older each day.
- 68. production distribution consumption
- 69. everywhere all the time production everybody distribution consumption
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- 74. Quality vs. Scalability Scalabilityis the new quality
- 75. The tools arenow better outside the organization, than inside the organization. That’s really big...
- 76. 71% agree thatit is easier to locate "knowledge" on the web than to find it within their internal systems. AIIM Industry Watch Collaboration and Enterprise 2.0, 2009
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- 80. If you lookfive years out, every industry is going to be rethought in a social way, You can remake whole industries. That’s the big thing.” http://www.ft.com/cms/s/2/57933bb8- fcd9-11df- ae2d-00144feab49a.html#ixzz18HJBsEb h
- 81. FACEBOOK 500 Million activeusers 50% log on each day 35 Million updates everyday 3 Billion photos and videos uploaded each month 3,5 Million events created each month 20 Million people becomes fans of Pages each day Avarge user has 130 freinds
- 82. By volume alone... Facebookis rethinking media, democratizy, empowerment, organizations, business, privacy, identity ... and ... whatever!
- 83. Some say it’smaking us more stupid.
- 84. They say thatat lot...
- 85. ... we dostupid things! 85
- 86. but not becauseof social media
- 87. social media is anamplifier
- 88. offline dating didnot go away because of online dating
- 89. ... it becamemassive! making dating easier and more effective
- 90. social media isnot only a media or a technology. moreover it’s a culture on top of a culture... with a powerful platform
- 91. Any culture isand will be amplified by the social web
- 92. where are weat...
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- 100. Criiiiaaaouwd 100
- 101. Flickrowd 101
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- 104. ikearowd 104
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- 113. People build theirown culture... What does this mean for business
- 117. Expectations are high see more at http://socialsemantic.eu/
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- 120. Sporadic, no planningor responsibility
- 121. Run by fewpeople
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- 123. Corporations tend tofocus more on the media prior to the social
- 124. social media isseen as communication and marketing primarily
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- 127. Openness and transperencydoesn’t sit well in communication or in marketing department.
- 128. Work vs. Communication -> Workas Communicaiton
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- 130. The tools communicatefor us
- 131. Social = productivity newways to work, collaborate, innovate, organise etc.
- 132. the biggest challengefor 21. century organizations is the organization
- 133. this means... weshall not only engage in social media...
- 134. ...rather we shouldask what can we adapt and learn from the social internet?
- 135. The organization onthe internet -> The internet into the organizationen
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- 138. Good enough isperfect
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- 141. # @ rt <- wtf?
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- 146. The social organizationmust CO-CREATE COLLABORATE CONVERSATION SHARE
- 147. New forms ofwork and production
- 148. Crowdsourcing som renforretning
- 149. “Deloitte got 1500taglines in last 24 hours using Yammer.” Deloitte leveraged the power of its collective employee base to gather taglines for a campaign and unlock hidden value in its organization. Deloitte saved time and money by not having to hire an outside advertising firm. Employees felt engaged and built team camaraderie through collaboration. Different departments discussed similar topics, but surfaced and shared different ideas. Peter Williams, CEO of Deloitte Digital AU
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- 157. We work withthousands of innovators around the world. In fact, more than 50 percent of our product initiatives involve significant collaboration with innovators outside of P&G. Bruce Brown CTO, Proctor & Gamble
- 158. Peer production isabout more than sitting down and having a nice conversation... It's about harnessing a new mode of production to take innovation and wealth creation to new levels. – Eric Schmidt, Google CEO talks crowdsourcing in Don Tapscott’s Wikinomics, 2007
- 160. Our customers don’tbuy a car – they buy an ownership experience
- 161. What does ittake...
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- 163. Leaders must putsocial on the agenda. Understand and encourage.
- 164. Learn it, loveit or live with it!
- 165. Social needs tosolve a problem or cover existing needs.
- 166. Cultural change. Openmust be default and sharing should be possible
- 167. It have tobe bottom-up driven with support from the management
- 168. It needs tocreate value!
- 169. Supported by Guidelines, governanceand rules of engagement.
- 170. It need tobe on the budget.
- 171. You need toexperiment, learn and iterate.
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- 173. Don’t call itsocial media!
- 174. Call it whatit is..! Collaboration, conversation, knowledge sharing etc.
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- 176. Guns don't killpeople, people do.
- 177. Social media don'tmake organizations social, people do. By Thom Shannon
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- 179. Thanks! Martin Sønderlev Christensen martin@socialsquare.dk 31191769 Twitter @nowuseit