Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Enhancing your online profile, for councillorsIngrid Koehler
Tips for enhancing your online profile as a councillor, with a particular focus on blogging. Delivered as part of the LG Improvement and Development's Leadership Academcy programme for councillors
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
Presented as part of my introduction to social media for the Wellesley Institute, Tactical Toolkit provides a number of ways that non-profit organizations can access tools for engagement, campaigns, and making the most of the online space.
I gave this presentation at the International Programs Office of the City of Austin on Feb 24, 2012. It combines several previous presentations and Thank you to the CIty of Austin for t
Marketing and Social Business: Make sure my business can be found online and ...Elizabeth Quintanilla, MBA
Marketing and Social Business: Make sure my business can be found online and on Social Media!
Slides from July 13th presentation at EGBI in Austin, TX on Marketing, Social Media for ensuring that all the attendees small businesses can be found using their target keywords. Discusses SEO, blogging, email marketing, Social Media, and Elizabeth Quintanilla - Marketing Gunslinger special sauce! After all, Social works best when you use the classic definition of marketing: that it’s about relationships with customers and the actual conversations.
Note: Image Source for Slide 2: http://www.brickmarketing.com/blog/earned-media.htm
Tagged with:
Social Business, Marketing, Social media, Austin Texas, SEO, Email Marketing, Blog
Enhancing your online profile, for councillorsIngrid Koehler
Tips for enhancing your online profile as a councillor, with a particular focus on blogging. Delivered as part of the LG Improvement and Development's Leadership Academcy programme for councillors
Pinterest, the next big social network explained, for Brands! It is the new social network that everybody is talking about. Should you put any interest in it and how could you leverage your business with this new tool ?
Boost your presence on Facebook, Twitter, and LinkedIn. This webinar workshop will enable you to grow your brand, programs and business through the use of social media marketing.
The social media strategies we implement for businesses are largely usable by individuals seeking to improve their career.
Unless you’re planning your retirement party, you are a career seeker and the strategies in this deck can be used by you.
You can view the full webinar at http://bit.ly/1Wlh1lJ
Social media and online marketing have changed the way that business is done. In this presentation, Dawn explains you the process of setting up your social media pages, what you need to get started, and creating an easy on-going strategy to build visibility.
Website: adwordsrobot.com
Presented as part of my introduction to social media for the Wellesley Institute, Tactical Toolkit provides a number of ways that non-profit organizations can access tools for engagement, campaigns, and making the most of the online space.
How to find a job using social media. Social media job search presentation presented by James Loomstein, Digital Space Consulting. Dallas, Texas based social media consulting firm. http://www.digitalspaceconsulting.com
http://www.facebook.com/digitalspace
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works
Class One: Introduction to Online Marketing & Social Media:
In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.
Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/
Presented to a group of interior design professionals in Mountain View, CA hosted by Doreen Yun of Windows & Beyond.
This is a followup presentation to one I did back in the Spring - it has updated tools and I hope you find them valuable and useful!
Social Media "101" - demystifying and defining benefits of social media marketing for nonprofit organizations. Presentation by Creating Results, LLC (strategic marketing) to Coalition for Human Services luncheon in Virginia on 3/11/2010.
Presentation for Cause2Mkt, August 25, 2010.
The best online communities provide the best experiences for their members by creating content worth talking about. Here are some case studies, tips, and next steps for progressive organizations exploring the online community space.
Presented at the University of Toronto's Research with Pride conference, 2009. Examines how the networked world presents opportunities for researchers to collaborate, promote, and effectively disseminate research findings to relevant audiences.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
5. Agenda
1. Me, and you
2. Social Web: An overview
3. Tools of the trade
6. Agenda
1. Me, and you
2. Social Web: An overview
3. Tools of the trade
4. Why’s & How’s
7. Agenda
1. Me, and you
2. Social Web: An overview
3. Tools of the trade
4. Why’s & How’s
5. Setting goals and metrics
8. Agenda
1. Me, and you
2. Social Web: An overview
3. Tools of the trade
4. Why’s & How’s
5. Setting goals and metrics
6. Questions and follow up
9. About me
Aerin Guy
I am the co-founder of a digital
strategy consultancy and web
development agency called
SpaceRace. I work with companies
and individuals to develop and
execute stuff on the web. I make
websites. I launch products. I “do”
social media and PR . I write. I
teach. I’m always online. It’s OK.
10. me Publishing
Marketing
Web Strategy
PR
Community Management
Blog
Tweet
Eat
Sleep
11. clients
Pearson Canada
McGraw Hill Canada
MySpark
Ontario Disability Employment Network
Totally ADD
Charity Village
DreamBox Learning
Wiley Canada
The Wellesley Institute
New Leaf Media
Pollywog Bog Books
Children’s Aid Society of Toronto
Trillium Foundation
Edvantage Interactive Science Publishers
Oxford University Press
Earth Rangers
The Beach Lifestyle Realty
Bregman Real Estate
49 Pixels
14. social media
• social media refers to the tools we use to
communicate in a wired world
15. social media
• social media refers to the tools we use to
communicate in a wired world
• also refers to the online content we create
16. social media
• social media refers to the tools we use to
communicate in a wired world
• also refers to the online content we create
• also known as web 2.0 (and 3.0 with
greater networking tools and collaborative
capabilities in real time)
17. shift
• represents a shift in how people discover,
read, and share news and information;
supports human need for interaction
• if I want you, I will find you
• transforms “broadcast” methods into
“dialogues”
• democratization of information - content
consumers to content producers WIKIPEDIA
18.
19. some quick reasons
• espionage
• risk management
• engagement
• response
• re-branding
• fast information
20. “An immensely powerful competitive
advantage flows to organizations with people
who understand the power of real time
information.”
- D. Meerman Scott, Real Time Marketing & PR
21.
22. people use social
networks to
• connect with other people
• share preferences
• group gripe
• join things
• stalk
23. How would you react if,
right now....
• your company is cited as “the best place to
work” by your local newspaper?
• a customer raves about your customer
service on an influential magazine site?
• a well-known industry analyst says on his
blog that your company is too difficult to
do business with?
24. How about if.....
• a competitor announces they are lowering
prices by 25%?
• your CEO is fired?
• In forums and chat rooms, people said your
product poses a health risk?
• a huge company announces its intent to
acquire your competitor?
25. some benefits of using social media
• listen and learn
• publish valuable news and information
• disseminate quickly and effectively
• create or extend your brand personality
• engage in conversations and services
• efforts lead back to your website - your hub or
repository of information
32. community
• today’s social media is about community
• communities of practice
• communities of shared interests
33. community
• today’s social media is about community
• communities of practice
• communities of shared interests
• communities solving problems
34. community
• today’s social media is about community
• communities of practice
• communities of shared interests
• communities solving problems
• tomorrow’s social media....that’s literally 24
hours away
36. Connected
• what is influence?
• why do we trust our friends?
• who influences who?
• who’s influential in your audience? Can you
find them? How are you going to find
them?
37. tremendous changes
• education
• healthcare
• government
• international relations
• art
• media
38. The web is about
conversations and
connections,
not top down delivery
of information or messages.
51. when will your website
be “social”?
• content strategy
• people will share your content
• people share good content and things they
like with people they influence. that’s it.
52. • content makes you findable
• content is share-able
• content is searchable
• content is worth talking
about
53. If I opt in....
• then you have the chance to tell me an
amazing story about your company, your
product, or something that I care about
54. “people at their human core andItthat - - the
Great content moves people. touches
ability to connect with human beings - -
overcomes any and all budgetary deficits
you might encounter in marketing today.
”
Tom Martin, HelpMyBrand.com
55. search exercise
• Imagine that you are someone else who is
looking for information on your
organization. Write down the types of
search you would perform. What keywords
would you use? Where would you check?
58. blogging: Be FOUND!
• high ranking in organic search
• at least 44% of all web interactions begin
with search
• search engines love blog headlines, as they
indicate what can be found on the page
• search engines also love blogs because they
are frequently updated
• recent + relevant = RANKING!
62. • Twitter is a real-time micro-blog,real time word of mouth
• 140 character max forces “tweets” to be powerful,
concise and well-chosen
• follow and be followed, join a community
• highly searchable and customizable
• great way to provide links, respond instantly, and connect
with “constituents”
66. • location based social networks can drive
customers into brick and mortar with the
right promotions
• badges, mayorships, group discounts, awards
• game mentality
67. Location Goals
• increase foot traffic?
• sell more of a particular item?
• more patrons at certain times of day?
• promote a specific product
• new customer acquisition?
• repeat customers?
68. People
• Who are you trying to reach?
• Who is your audience?
• Where do they hang out?
• What’s the best way to reach them?
69. Objectives
• What are you trying to achieve?
• Increase in membership? Brand
repositioning? Better customer service?
Leads?
• How will you measure your success?
70. Strategy
• how will relationships with your audience
change?
• What will be expected of you as an
organization/company?
• How will you handle negative comments?
71. Technology
• now you know who, why and how
• time to answer “what”
• Wikis? Community? FourSquare? Twitter?
Facebook? Flickr? Video?
73. Define success
• welcome to metrics
• in order to define success, how are you going to measure
it?
• the cost of equivalent benefits
• what are your indicators?
74. social media response
metrics
• comments
• “likes”
• Tweets, RTs, pingbacks, shares, references
• link love
• got none? uh oh!
79. Building Capacity: 5 BIG ISSUES
• Inertia problem - most organizations were founded prior to the
internet....they aren’t used to having control issues, intimate relationships
with audiences, and they think they control their brands.
• Leadership issue - often the leaders are pre-internet. Difficult to get buy-in.
Threatened. “This is a fad” “Our customers don’t want this”
• Advocate issue - who’s the squeaky wheel?
• Silo issue - “that’s marketing’s job”. “IT handles our web stuff” Believe me,
neither should hold the keys to the kingdom.
• Fear issue - it’s all so new, and changes so quickly, budgetary responsibility
80. Don’t buy it.
• would you trust the key conversations with
your customers to an outsourced service?
• as a small biz, it’s something you can
manage, and have to manage in order to
glean helpful insights
81. SEO?
• don’t farm this out either.
• you can’t “game” google.
• data scraping, penalties
• build it into your content strategy
• editorial calendar
• your website is the book you’re publishing
82. Hot tips
• Develop a deep understanding of your “clients”. Groups
who are successful are able to tap into the knowledge of
who they are trying to build a relationship with.
• Connect people directly. Bringing people together can be
scary. Power in numbers! Your value is in your ability to
do this.
• Be open, ego free.....and let go of control.You never had it
anyways.
• Emulate, innovate. Fail, experiment. Lather, rinse, repeat.