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2010 Uni Serv Skills Session Meeting Potential Of Online Meeting Spaces
1. Meeting the Potential of Online Meeting Spaces From websites to blogs to social networks, learn how to use Web. 2.0 tools to connect with members in this hands-on training session. Developed by SocialFish and NEA
2. Introductions Sign in to the Groupsite or create an account: http://uniserv-skills-session.groupsite.com Please take our Survey...
23. Exercise What do you need to accomplish? Who are the people who can help you? What do you need them to do? Begin to think about how the web can facilitate that action.
45. Wisconsin National Board Network Metropolitan Nashville Education Association Dennis2Delegates NEA C.A.R.E. Trainers NEA English Language Learners’ Caucus State Education Editors
47. When might you use a public site versus a Groupsite or other social homebase?
48. Today’s Session What’s Web 2.0 and what’s it good for? Outposts versus homebase New ways to work.
49. It’s not information overload-it’s filter failure. By AlphaChimpStudio, via Flickr
50. Pulling it all together How to embed YouTube Videos Why you might use Vimeo.com instead of YouTube Create a Poll or Survey with PollDaddy.com Sharing presentations with SlideShare Putting your Tweets on a web page using a Widget
51. Exercise How might Web 2.0 change the way we work over time? How might work you are currently doing be facilitated by Web 2.0? What work will Web 2.0 require that you are not currently doing?
59. Be an Organizer In social networks, online groups behave a lot like offline groups. To be effective in this environment, you have to behave like an organizer: identify and develop leadership and encourage supporters to reach out to each other. Bring people together and give them the tools to act on behalf of your Association’s shared values. Build a network of relationships that is deep enough to provide a foundation for community action--and offer social rewards for individual action.
60. Fit Social Networking into Your "Ecosystem" Social networking "part of a participatory ecosystem." How does this fit within the broader context of what you want to accomplish in your Association? Do you have other ways for people to participate? Think about complementary ways in which people can take action and communicate. Most important, create mechanisms to motivate offline action. In-person meet-ups have been shown to make people more likely to become an activist.
62. Encourage Participation and Let Go Web 2.0 is predicated on the idea that users define the things they use. Your role is to provide structure and guidance and to encourage communication among supporters. The first part of this task is to define multiple ways in which supporters can take action and meet each other. Fortunately, social networks were designed with participation in mind. Use your network's built-in tools to encourage involvement.
63. Developing a Community Strategy “Build it and they will come” doesn’t work! Key goals to keep in mind: #1: Help people work together #2: Adoption can not be mandated #3: Don’t assume everyone works the same way #4: Liberate information #5: Develop strategies for group engagement #6: Identify specific ways to measure and evaluate community-building efforts
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65. Make a List of actions How will members interact with one another on your site? What are you asking them to do? What actions and behaviors are valued? Who are the leaders and followers? Develop a list of actions that you'd like supporters to take and create easy pathways for supporters to perform these actions.
66. Challenges and Opportunities The popularity of specific networks will shift, feature sets will expand, and you will sometimes have positive, and sometimes negative results. Regardless of all the changes, social networking is here to stay. The concepts that underpin social networking are becoming the trends shaping the Internet, commerce, and social life online and offline.
67. Online connections are strengthening offline relationships. Social networks have become places in which life happens--but it's the life of people networked to every other computer user on the planet.
68. Further Reading The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory The architect of the Obama campaign reveals how it all happened -- and how it will revolutionize our politicsDavid Plouffe — 2009 Mobilizing Generation 2.0A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage YouthBen Rigby — Jossey-Bass — 2008
70. Maddie Grant, CAEChief Social Media Strategist maddie@socialfish.orgSkype/Twitter: maddiegrant Lorraine WilsonNEA ITSlwilson@nea.orgTwitter: NEALorraineBlog: lwilson.wordpress.com Don BlakeSenior Technologist dblake@nea.orgSkype/Twitter: donaldblake Lindy DreyerChief Social Media Marketer lindy@socialfish.orgSkype/Twitter: lindydreyer http://www.socialfish.org
Editor's Notes
"Spectators" read blogs, watch videos and are passive voyeurs."Joiners" sign up for things, create profiles and visit sites regularly. "Collectors" are one notch up; using RSS feeds, recommending and voting for content and adding tags to web pages. "Critics" are active participants posting their own content, commenting on blogs, or adding to and editing wikis. "Creators" sit atop the social media food chain publishing blogs, posting images, making videos, creating mash-ups and downloading music.