Presentation by Robert Hastings, former Assistant Secretary of Defense for Public Affairs, at Leeds University for the European PR Education and Research Association annual congress.
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
If you’re been tasked with writing a communications strategy, let AB give you a helping hand. Our no-nonsense guide takes you through a 10-step process for planning and structuring your strategy.
From Digital Attribution to Marketing Mix ModellingPetri Mertanen
MeasureCamp Amsterdam 2018. We are good when it comes to measuring advertising but should you also thing what kind of effect other marketing P's have on sales?
Data Driven Digital Marketing Strategy Wecomex Ltd
In today’s modern global retail environment, customers and businesses alike are increasingly empowered by the new digital technologies and channels available right at their fingertips.
But, this explosion in increased connectivity has meant an overwhelming wave of data and information.
Businesses are challenged more than ever before to adopt a Data-Driven Digital Marketing Strategy and solutions to better manage that data deluge, understand their customers from every angle and surpass customers’ growing expectations for service.
As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.
Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only efficient but also the most effective use of marketing spend as it enables you to connect with your audience and reach your business goals on social.
Join our panel session with experts from LinkedIn and Hootsuite to learn how effectively combining paid and organic social strategies together helps you:
Reach your business goals
Connect with and convert your audience
Demonstrate ROI your social strategy
Maximise marketing resource efficiency
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Communications Planning: What It Is & Why It's ImportantThe Media Kitchen
Presented at TMKedu by Monique Lemus on July 2, 2014.
Communications planning is the basis for how we approach media campaigns for our clients. This presentation will cover why a communications strategy is important from the onset and what factors we should consider when building our communications plan. This will also share the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
Developing your Internal Communications Strategyrozhendley
A definitive guide on how to develop your internal communications strategy. Includes a blueprint, step by step process, top tips and tools to help your develop your internal communications strategy which aligns with business goals.
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Internal Communication Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Internal Communication Strategy Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty four slides. Our tailor made Internal Communication Strategy Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Internal Communication Strategy Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
Consumer attention is what every brand dreams of. As media consumption habits shift from being watchable to playable in younger generations, brands are stuck in their ways and beginning to lose their edge. The fundamental unit of marketing is being disrupted by shifting consumer behaviors and tech advancements.
This research study reveals the changing reality of attention in the next generation and showcases how gaming marketing is central to capturing it.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
SaaS Customer Success: How to Create a Customer-Centric Culture and Drive GrowthRichard Lawson
The article "SaaS Customer Success: How to Create a Customer-Centric Culture and Drive Growth" is a SlideShare presentation by Richard Lawson that provides insights into how companies can create a customer-centric culture to drive growth in the Software-as-a-Service (SaaS) industry.
The presentation begins by defining customer success and outlining the importance of a customer-centric approach for SaaS businesses. It then delves into the key elements of creating a customer-centric culture, including building customer empathy, focusing on customer outcomes, and promoting a culture of learning and improvement.
The article emphasizes the need for companies to understand their customers' goals and objectives, and to align their own objectives with those of their customers. It also emphasizes the importance of providing excellent customer support, establishing trust with customers, and leveraging customer feedback to drive product development and improvement.
The presentation concludes by highlighting the benefits of a customer-centric culture, including increased customer retention, reduced churn, and improved revenue growth. Overall, the article provides a useful guide for SaaS companies looking to create a customer-centric culture that can help drive business growth and success.
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
Ned’s Job of the Week (JOTW) newsletter and Sword and the Script Media conducted the third annual JOTW Communications Survey for 2020 to understand trends in the field of communications. The survey examines trends in communications, public relations (PR), public affairs, marketing communications and related fields. It covers important topics including: the effects of partisan politics on communications; top challenges facing communicators, the state of media relations, media bias, PR ethics, PR firms, top tactics in PR and communications, PR measurement, PR technology, employment and organizational structure of the in-house communications department. A total of 300 professionals took the survey: 95% of respondents are based in the U.S.; 92% report having 11 or more years of experience; 52% of respondents are in-house communicators (corporate communications); and respondents come from more than a dozen different industries. Detailed demographics are included at the end.
Communications Planning: What It Is & Why It's ImportantThe Media Kitchen
Presented at TMKedu by Monique Lemus on July 2, 2014.
Communications planning is the basis for how we approach media campaigns for our clients. This presentation will cover why a communications strategy is important from the onset and what factors we should consider when building our communications plan. This will also share the notion of POEM and how to develop communication plans that work cohesively across paid, owned and earned media, to get the best results from all aspects of our clients' media presence.
Developing your Internal Communications Strategyrozhendley
A definitive guide on how to develop your internal communications strategy. Includes a blueprint, step by step process, top tips and tools to help your develop your internal communications strategy which aligns with business goals.
The marketing agency blueprint the handbook for building hybrid pr, seo, cont...MarketingForum
Build a disruptive marketing agency for the modern age
The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
Develop highly efficient management systems and more effective account teams
Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
"People Relationships: School PR Techniques That Work" presented at the Texas Association of School Boards 2011 Summer Leadership Institute.
Special thanks to Brad Domitrovich (www.slideshare.net/braddomitrovich) for the opportunity to fill-in as a presenter in his absence.
Our Public Relations Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive public relations strategy & plan.
Internal Communication Strategy PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Internal Communication Strategy Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty four slides. Our tailor made Internal Communication Strategy Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Internal Communication Strategy Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
Consumer attention is what every brand dreams of. As media consumption habits shift from being watchable to playable in younger generations, brands are stuck in their ways and beginning to lose their edge. The fundamental unit of marketing is being disrupted by shifting consumer behaviors and tech advancements.
This research study reveals the changing reality of attention in the next generation and showcases how gaming marketing is central to capturing it.
Social Media Marketing Proposal PowerPoint Presentation SlidesSlideTeam
If your company needs to submit a Social Media Marketing Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/31IdQfX
SaaS Customer Success: How to Create a Customer-Centric Culture and Drive GrowthRichard Lawson
The article "SaaS Customer Success: How to Create a Customer-Centric Culture and Drive Growth" is a SlideShare presentation by Richard Lawson that provides insights into how companies can create a customer-centric culture to drive growth in the Software-as-a-Service (SaaS) industry.
The presentation begins by defining customer success and outlining the importance of a customer-centric approach for SaaS businesses. It then delves into the key elements of creating a customer-centric culture, including building customer empathy, focusing on customer outcomes, and promoting a culture of learning and improvement.
The article emphasizes the need for companies to understand their customers' goals and objectives, and to align their own objectives with those of their customers. It also emphasizes the importance of providing excellent customer support, establishing trust with customers, and leveraging customer feedback to drive product development and improvement.
The presentation concludes by highlighting the benefits of a customer-centric culture, including increased customer retention, reduced churn, and improved revenue growth. Overall, the article provides a useful guide for SaaS companies looking to create a customer-centric culture that can help drive business growth and success.
A Refreshing Approach to Strategic Communication Planning by Robin Russell Mc...IABC Houston
* step-by-step through a modern, uncomplicated planning process;
* gather data to ensure measurable impact in audience actions & behaviors;
* use social media tools to promote and persuade
by Robin Russell McCasland, Brain Biscuits Strategic Communication, Dallas TX
Strategic communication, news media and influencePOLIS LSE
Slides for a presentation to the NATO defence college in Rome in March 2017 looking at the news and social media context and how it is becoming more networked. It looks at the positive and negative aspects of digital change and the structural shifts in communication, especially in journalism and its consumption and dissemination.
Delivered on guest lecture to Bina Nusantara (Binus) Business School (BBS) Master in Management (MM) in Business and Management students. The course name is 'Business Communications and Interpersonal Skills'.
This group of slides covers Marketing Communications Research in Strategic Communication. The research uses databases, books, websites and statistics as tools to gather material and accomplish research outcomes.
Ця презентація без виступу - як ілюстрації без книжки, але, сподіваюся, достатньо, щоб затізерити цю програму: http://lvbs.com.ua/education/programs/ex-ed/komunikatsiya-dlya-lideriv/
Increasing Stakeholder Engagement through Strategic CommunicationAlison Eldridge
Presentation given at the NCCEP/GEAR UP National Conference in San Francisco July, 2013. Includes content on strategic communications and communication planning.
Color version. THE PowerPoint for Professor Litwin's Introduction to Public Relations class at Rowan (N.J.) University. A complete look at the strategic communication profession with assistance from professionals, other practitioners and a number of outstanding books. Visit: www.larrylitwin.com.
Managing the President’s Communication - Bolaji OkusagaBolaji Okusaga
Communication is central to good governance. Under the Presidential system, all executive powers devolve from the President, hence, there really should not be a Minister of Information. Information and Communication on policy and actions of government should be owned and managed from the Presidency while Ministers are merely designated as Spokespersons primed and prepared to reflect the policy and actions of the Presidency as regards their Ministry.
MANAGING INFORMATION FOR DEVELOPMENT IN NIGERIA BY DR. YIMA SEN AT THE PROGRESSIVE GOVERNORS FORUM CAPACITY DEVELOPMENT SESSION FOR MEDIA ADVISERS OF APC GOVERNORS AT HOTEL SEVENTEEN, KADUNA STATE ON JANUARY 23, 2017
This study interrogates the place of leadership and strategic communication in the actualization of overall national security in Nigeria. These tools of communication have been used to both incite violence as well as carry messages that help prevent violent conflict, and promote peace and reconciliation and Nigerian military is not exceptional. For instance, countering the Boko Haram insurgency was psychological operations. The Army was more successful in using this approach when Boko Haram’s use of violence was at its peak. Details for this are not hard to decipher, though they have never publicly explained why they engaged in psychological operations nor have they even admitted using them. There was a collective fear then, even among journalists and media establishments, some of whom were victims of Boko Haram’s attacks. The support the security services received from the media might have come from the need to address this for lasting solution in the nearest future. Due to government negligence on strategic communicate for national security, these gaps have unavoidably resulted in the resilience and devastating consequences in the state. Therefore, there is need for leaders to integrate a new culture of communication among agencies which can leads to greater efficiency in information and intelligence sharing under the established Strategic Communication Inter – Agency Policy Coordination Committee in overseeing strategic communication for national security.
Planning for impact: Basic communication strategiesODI_Webmaster
This presentation from Jeff Knezovich of the Overseas Development Institute was given at a workshop held on research packaging at ESRF in Tanzania in August 2008. It was prepared for the Micro-level Perspectives of Growth project currently being undertaken by the University of Dar es Salaam Department of Economics. More information on the project can be found at http://www.esrftz.org/mlpg
The Convergence of Strategic Communications, Public Relations, and Public Di...StratCommSummit
The role of the contemporary strategic communications or chief communications officer has evolved to include a diverse array of skills and responsibilities. Today, expectations for the CCO demand new knowledge and enterprise-wide engagement. Robert Hastings, chief of staff at Bell Helicopter and former U.S. Asst. Secretary of Defense for Public affairs explains the evolution to strategic communications. Mr. Hastings will be a panelist at the Int'l Summit on Strategic Communications in London on Sept. 11-12, 2014 at the University of Greenwich. http://strategicsummit.co.uk
Communication Strategies and the Sustainable Development Goals(SDGs) are inter-linked. This presentation presents a relationship between these factors.
2.1.1. Politics is still a male domain that many women have found unwelcoming or even hostile. Societies in which traditional or patriarchal values remain strong may frown on women entering politics. On the other hand women are often more likely than men to face practical barriers to entering politics, including a paucity of financial resources, lower levels of education, less access to information, greater family responsibilities, and a deprivation of rights that has left them with fewer opportunities to acquire political experience. Women also generally lack the political networks necessary for electoral success and barriers to women’s political participation are often magnified in crises societies. These may be characterised by militarism, a volatile security situation, the political dominance of a small group of (typically male) elites, the absence of well-established political parties, the failure to include women in peace nego-tiations and the bodies created for peace implementation, and other limiting factors. When political parties are based more on prominent personalities associated with a faction in conflict than on issue-focused platforms and programmes, it is harder for women to emerge as political leaders
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
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8. Strategic Communication
“To succeed, we must understand the United States is engaged in
a generational and global struggle about ideas, not a war between
the West and Islam. It is more than a war against the tactics of
terrorism. We must think in terms of global networks, both
government and non-government. If we continue to concentrate
primarily on states ([i.e.,] 'getting it right' in Iraq, managing the next
state conflict better), we will fail.
Strategic communications require sophisticated methods that map
perceptions and influence networks, identify priorities, formulate
objectives, develop themes and messages, leverage new strategic
and tactical dynamics and, ultimately, monitor success.”
Dr. William Schneider
Chairman, Defense Science Board
9. Report of the Defense Science Board Task Force on Strategic
Communication; 2004
QDR Strategic Communication Execution Roadmap; 2006
U.S. National Strategy for Public Diplomacy and Strategic
Communication; 2007
DoD Principles of Strategic Communication; 2008
DoD Strategic Communication Joint Integrating Concept; 2009
DoD Report on Strategic Communication; 2009
USG National Framework for Strategic Communication; 2010
US Strategic Communication Roadmap
10. A key lesson from previous DoD efforts to conceptualize and
organize for effective strategic communication is that processes
intended to develop separate and distinct strategic
communication priorities, plans, or organizations are ineffective
when divorced from other planning processes.
Some in DoD are increasingly using the term "strategic
engagement and communication" instead of the term "strategic
communication," as the latter term is often misinterpreted to imply
a narrower concern with media, messaging, and traditional
"communications" activities.
Department of Defense
Report on Strategic Communication
December 2009
Strategic Communication
13. Leadership-Driven.
Leaders must decisively
engage and drive the
Strategic
Communication process.
Credible. Perception of
truthfulness and respect
between all parties.
Principles of Strategic Communication
14. Understanding. Deep
comprehension of
attitudes, cultures,
identities, behavior,
history, perspectives and
social systems.
Dialogue. Multi-faceted
exchange of ideas to
promote understanding
and build relationships.
Principles of Strategic Communication
15. Pervasive. Every action,
image, and word sends a
message.
Unity of Effort. Integrated
and coordinated, vertically
and horizontally.
Results-Based. Actions to
achieve specific outcomes
in pursuit of a well-
articulated endstate.
Principles of Strategic Communication
16. Responsive. Right
audience, right message,
right time, and right
place.
Continuous. Diligent
ongoing research,
analysis, planning,
execution, and
assessment that feeds
planning and action.
Principles of Strategic Communication
17. The strategic communication process is designed to
synchronize - and thus maximize the impact of -
efforts to achieve one or more of the following:
Improve U.S. credibility and legitimacy;
Weaken an adversary's credibility and legitimacy;
Convince selected audiences to take specific actions
that support U.S. or international objectives;
Cause a competitor or adversary to take (or refrain
from taking) specific actions.
Strategic Communication Joint Integrating Concept; 2009
Strategic Communication
18. Four instruments used to deliver Strategic Communication:
Public diplomacy; activities that seek through the exchange of
people and ideas to build lasting relationships and receptivity to a
nation’s culture, values, and policies.
Public affairs; communication activities intended primarily to
inform and influence audiences through news media and public
information.
International broadcasting services: funded government
programs to transmit news, information, public affairs programs,
and entertainment to global audiences via a variety of means.
Information operations; associated military activities which
include computer network operations, electronic warfare,
operational security, military deception, and PSYOP.5
Strategic Communication Joint Integrating Concept; 2009
Strategic Communication
19. Gentle/Indirect Forceful/Direct
Inform Educate Influence/Advocate Induce/Coerce
PSYOPS
The Information Spectrum
MIL
DEC
Info Operations
PSYOPS
Public Diplomacy
Public Diplomacy
Public Affairs
20. Strategic Communication
“Strategic communication should be an enabling function that
guides and informs our decisions and not an organization unto
itself. Rather than trying to capture all communication activity
underneath it, we should use it to describe the process by which we
integrate and coordinate.
To put it simply, we need to worry a lot less about how to
communicate our actions and much more about what our actions
communicate. I also hope we learn to be more humble, to listen
more. Because what we are after in the end—or should be after—
are actions that speak for themselves, that speak for us. What we
need more than anything is credibility.
And we can’t get that in a talking point.”
Admiral Mike Mullen
Chairman, Joint Chiefs of Staff
21. US Government Definition
The synchronization of words and deeds
with active consideration of how they will be
perceived by selected audiences;
Programs and activities deliberately aimed
at communicating and engaging with
intended audiences, including those
implemented by public affairs, public
diplomacy, and information operations
professionals.
National Framework for Strategic Communication
March 2010
Strategic Communication
22. UNITED STATES GOVERNMENT INTEGRATED
CIVILIAN-MILITARY CAMPAIGN PLAN
FOR SUPPORT TO AFGHANISTAN
“USG efforts must focus on the people of Afghanistan. Our
every action must help secure, mobilize and support the Afghan
people and their government to defeat the insurgency and
establish effective governance.”
Strategic Communication
23. The objectives of ISAF Strategic Communication plan are to:
Build and strengthen public confidence in Afghan institutions.
Maintain Afghan public support for ISAF.
Improve commitment and responsiveness of GIRoA to Afghan
public.
Maintain and strengthen public support of contributing nations’
domestic audiences for the mission.
Undermine support for the insurgency (and other threats to
stability).
Encourage acceptance and cooperation across the Afghan
neighborhood for the mission.
Strategic Communication
24.
25. Lessons Learned………
• Credibility and legitimacy are paramount
• Media isn't the only thing, but it’s everything
• Imagery wins
• Speed counts
• Messages must be simple and memorable
• Opinions are shaped by engagement
• Listening is as important as talking
• Use every channel
• Research and measurement are essential
• Communication strategy must be embedded in national strategy
• Be prepared for “casualties”
Strategic Communication
26. Principles of Strategic Communication
Robert Hastings
Robert.T.Hastings@gmail.com.
“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings,
and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”
Edward R. Murrow
Editor's Notes
In March of this year, a 21 yr old Kosovo national residing in Germany watched a video on you tube. Twelve hours later, after a night of prayer, he shot and killed two American airmen at the Frankfurt Airport. When apprehended, he said he went there that day to kill as many Americans as possible to avenge the rape of Afghan women he had watched in the video. That video was a fake, the product of extremist propaganda, using clips from a popular American movie to produce the scenes the young Kosovo man believed he was witnessing. Some call this propaganda – I just did, but that is another word poorly defied. But this is an example of strategic communication. A single communication instrument so powerful that it touched the soul of an individual in such a way to cause him to do the unthinkable, to commit murder, against people he didn’t know and for whom he had no previous hatred. This man was not radicalized in the traditional sense, he was not an extremist, but he nonetheless committed an act of extremism.
Just last week, the Govt of Turkey severed diplomatic relationships with Israel, a country once called an ally, as a result of the raid by Israeli commandoes of the Turkish registered ship Mazi Marmara which was part of an aid flotilla on its way to Gaza. Not only did the Israeli military film the entire event, but a crew from Al Jezeera was also aboard the Mazi Marmara filming.Both the relief flotilla and the Israeli military announced their intentions in advance. This was more than a fatal encounter between protesters and soldiers, this was the collision of two strategic communication efforts, a classic battle in the war of ideas.
It’s no surprise to those of us in this room that the way the world develops, manages and consumes information is changing faster today than at any time in our history, and along with it so is the way we practice communications. With this speed of change, the need for effective strategic communication is more important than ever. Today’s dynamic communications environment requires a new brand of leader who is more than just the architect of a company’s words. Communication leaders must be more than counselors for what an organixation says; they must be architects, advocates and watchdogs for its actions as well. They must have not only a seat at the table, but a voice as well; one grounded in credibility among the C-suite leadership. Communication leaders must understand their environment well enough to participate in the decision-making process and exercise influence at the front end, not just develop the talking points, after decisions have been made.
The current wars in Iraq and Afghanistan are very instructive to us in that they reveal that military success alone is not sufficient to achieve overall victory. Our brave men and women in uniform rarely lose an engagement on the field of battle. Yet, there is often ambiguity with respect to our accomplishments. The public’s perception of how we’re doing is closely tied to the images and reporting emanating from the theater of conflict. Therein lies a communications challenge, how do we effectively communicate to national and international audiences our progress in the face of a cunning adversary who is surprisingly sophisticated at utilizing communications to influence audiences – and operates with virtual impunity in terms of standards of accuracy and decency.So what is different about our world today compared to WWII or the cold war. We are not only in a battle of ideas but a battle for opinions.Strategic communication is bigger than media relations but the nature of modern media is the key difference.
The modern information environment is “real time”Media coverage is a fact of lifeImagery, powerful and emotionalThere is no longer a news cycle – reporting is instantaneousTraditional channels are less trusted than new mediaThru news reporting, tactical actions can have immediate strategic consequencesTransparency and openness are expected, a new standardOpinion can be formed and swayed rapidlyMedia channels are opnionized – editorial no longer enoughGovt bureaucracies struggle to communicate with speed and agiltyPublic relations replaced by public engagementWe are competing with many voicesTechnology equalizes big and small voicesNo longer capable of “controlling the message” – still hasn’t sunk inNew media and new journalism are here NOWInformation operations are continuous – there is no end for information engagements
Modern technology equalizes the battlefield of communication, giving small voices equal and sometimes even more powerful voices. The war of ideas can be between east and west, between capitalism and communism, or it can between corporations and individuals.
Wikipedia defines Strategic Communication as communicating a concept, a process, or data that satisfies a long term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits.Therein lies part of our problem, we don’t know what the heck strategic communication is.There’s a misunderstanding by many in the PR profession that strategic communication is “advanced PR” “modern PR” it’s what we do for really important communication.
The DoD has been working to understand and develop it’s theories of strategic communication for quite a while. Our recent efforts began with the Defense Science Board’s report back in 2004. That report was so comprehensive and complicated that it took a full two years to develop a response to it, the strategic communication roadmap. In hindsight, I believe DoD made a fatal error right here, when strategic communications became a thing unto its own, an effort of its own, rather then I have come to believe, a process.Strategic Communication took on a national focus with the publication of the National Strategy in 2007. Actually, I believe, a pretty good document.In 2008, during my tenure, we published the DoD principles of strat comm. I believe that’s where we first began to understand the process vs product, but the cat was out of the bag by then, and by 2008 DoD had offices of strategic communication established all over the world. In most major commands, stratcomm offices are better resourced than the public affairs offices. Better resources made them more effective, and reinforced the belief that stracom was better than PA.StratComm further evolved in 2009 with the publication of the joint integrating concept. I believe, taken together, the principles and the integrating concept, lay out a good foundation for the execution of the process of strat comm.