From websites to blogs to social networks, learn how to use Web. 2.0 tools to connect with members in this hands-on training session.

1. Meeting the Potential of Online Meeting Spaces From websites to blogs to social networks, learn how to use Web. 2.0 tools to connect with members in this hands-on training session. Developed by SocialFish and NEA

2. Introductions Sign in to the Groupsite or create an account: http://uniserv-skills-session.groupsite.com Please take our Survey...

3. SocialnomicsVideo

4. Today’s Session What’s Web 2.0 and what’s it good for? Outposts versus homebase New ways to work.

5. Social Media Tools Brian Solis and JESS3

6. Brian Solis and JESS3

7. It’s not about the tools Jessica Hagy, Indexed Blog

8. Concentrate on the relationshipsNOT the technology!

9. Conversation Collaboration CollectiveAction Hitting the Bullseye

10. Your Focus Social Focus Conversation Collaboration Advocacy Events CollectiveAction ProgramDevelopment

11. Sweet Spots Advocacy Events ProgramDevelopment

12. Listening & Responding Where to start?

13. Customers and Starbucks

16. TweetBeep

17. Backtype*

18. SocialMention

19. Addictomatic

20. HowSociable?

21. Google Reader

22. Filter by SubscriptionsKeyword Listening Tools

23. Exercise What do you need to accomplish? Who are the people who can help you? What do you need them to do? Begin to think about how the web can facilitate that action.

24. Hands-on Create Facebook Accounts Create Twitter Accounts

25. Today’s Session What’s Web 2.0 and what’s it good for? Outposts versus homebase New ways to work.

26. What’s the difference between an outpost and a homebase?

28. Pages

29. Groups

30. Events

31. Profile

32. Groups

33. Events

34. Profile

35. HashtagsOutposts: The Big Three

36. Where are your people? Monthly site traffic

45. Wisconsin National Board Network Metropolitan Nashville Education Association Dennis2Delegates NEA C.A.R.E. Trainers NEA English Language Learners’ Caucus State Education Editors

46. Hands-on Demo Groupsite Create LinkedIn Accounts Create Care2 Accounts

47. When might you use a public site versus a Groupsite or other social homebase?

48. Today’s Session What’s Web 2.0 and what’s it good for? Outposts versus homebase New ways to work.

49. It’s not information overload-it’s filter failure. By AlphaChimpStudio, via Flickr

50. Pulling it all together How to embed YouTube Videos Why you might use Vimeo.com instead of YouTube Create a Poll or Survey with PollDaddy.com Sharing presentations with SlideShare Putting your Tweets on a web page using a Widget

51. Exercise How might Web 2.0 change the way we work over time? How might work you are currently doing be facilitated by Web 2.0? What work will Web 2.0 require that you are not currently doing?

52. Hands-on Creating a web site with: Groupsites Blogger Wordpress

53. Organizing and the Social Web

55. Create power

56. Appeal to self-interests

57. Are both a science and an art

58. Build organizational capacity“Organizingis a fancy word for relationship building.”Ernesto Cortes

59. Be an Organizer In social networks, online groups behave a lot like offline groups. To be effective in this environment, you have to behave like an organizer: identify and develop leadership and encourage supporters to reach out to each other. Bring people together and give them the tools to act on behalf of your Association’s shared values. Build a network of relationships that is deep enough to provide a foundation for community action--and offer social rewards for individual action.

60. Fit Social Networking into Your "Ecosystem" Social networking "part of a participatory ecosystem." How does this fit within the broader context of what you want to accomplish in your Association? Do you have other ways for people to participate? Think about complementary ways in which people can take action and communicate. Most important, create mechanisms to motivate offline action. In-person meet-ups have been shown to make people more likely to become an activist.

61. Social Technographics Ladder Josh Bernoff, Forrester Research

62. Encourage Participation and Let Go Web 2.0 is predicated on the idea that users define the things they use. Your role is to provide structure and guidance and to encourage communication among supporters. The first part of this task is to define multiple ways in which supporters can take action and meet each other. Fortunately, social networks were designed with participation in mind. Use your network's built-in tools to encourage involvement.

63. Developing a Community Strategy “Build it and they will come” doesn’t work! Key goals to keep in mind: #1: Help people work together #2: Adoption can not be mandated #3: Don’t assume everyone works the same way #4: Liberate information #5: Develop strategies for group engagement #6: Identify specific ways to measure and evaluate community-building efforts

65. Make a List of actions How will members interact with one another on your site? What are you asking them to do? What actions and behaviors are valued? Who are the leaders and followers? Develop a list of actions that you'd like supporters to take and create easy pathways for supporters to perform these actions.

66. Challenges and Opportunities The popularity of specific networks will shift, feature sets will expand, and you will sometimes have positive, and sometimes negative results. Regardless of all the changes, social networking is here to stay. The concepts that underpin social networking are becoming the trends shaping the Internet, commerce, and social life online and offline.

67. Online connections are strengthening offline relationships. Social networks have become places in which life happens--but it's the life of people networked to every other computer user on the planet.

68. Further Reading The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory The architect of the Obama campaign reveals how it all happened -- and how it will revolutionize our politicsDavid Plouffe — 2009 Mobilizing Generation 2.0A Practical Guide to Using Web 2.0 Technologies to Recruit, Organize, and Engage YouthBen Rigby — Jossey-Bass — 2008

69. What can you do differently starting today?

70. Maddie Grant, CAEChief Social Media Strategist maddie@socialfish.orgSkype/Twitter: maddiegrant Lorraine WilsonNEA ITSlwilson@nea.orgTwitter: NEALorraineBlog: lwilson.wordpress.com Don BlakeSenior Technologist dblake@nea.orgSkype/Twitter: donaldblake Lindy DreyerChief Social Media Marketer lindy@socialfish.orgSkype/Twitter: lindydreyer http://www.socialfish.org