The document discusses the history and evolution of social media from its origins in the 1970s to modern web 2.0 technologies. It outlines key aspects of social media like blogs, wikis, social networking sites, and how they enable sharing of opinions, experiences and user-generated content. The document also examines questions around the validity, reliability and ownership of content on social platforms as well as barriers to organizational adoption of social media for communication, collaboration and learning.

1. Analysing the effectiveness of social media Achieving Internal Communication Best Practice in the Public Sector Conference Sydney, September 2007 Cheryle Walker

4. A timeline of social media…. 1971 Email 1979 Usenet 1984 Listservs 1988 IRC 1991 Personal Websites Discussion Groups, Chat 1995 First Social Network classmates.com 1998 – 2004 Blogs, Podcasts, Wikis 2005 and beyond…. Web 2.0 – user generated content takes over…. Source: http://www.slideshare.net/wah17/social-media-35304

8. Source: http://www.gapingvoid.com/

10. So, what does all this mean for communication, engagement, collaboration, knowledge management, learning, reputation management….. Source: http://www.gapingvoid.com/

15. Difficulties & Limitations Organisational Inhibitors Individual Inhibitors Pedagogical Inhibitors

16. So…. Why should we sit up and take notice…. Why should we care? Source: http://www.gapingvoid.com/

18. What next….. viral?? Source: http://www.gapingvoid.com/

20. Source: http://www.flickr.com/photos/greenem/11696663/