Social media allows for interaction between humans online through sharing of content, comments, and participation in online communities and games. It enables participatory democracy where all can contribute and interact with one another. The point of social media is not the media itself or just the sharing of content, but what humans accomplish through our interactions and collective intelligence online.

1. Who’s the Point? Finding Me and Meaning in Social Media by Bill Albing

2. Concept This presentation is a concept An approach to a very broad concept The concept of social media

3. WHY use social media? Everyone always asks: why use Twitter, why use Facebook, why use the computer? it seems almost like an oxymoron – how social, if online, how media (in the middle) , if supposed to be immediate?

4. More than Artifacts Links on LinkedIn or Xing or photos on social networks Purchases on Amazon with recomm’ for future purchases Multi-player games and simulations of socializing

5. What it is NOT Web for its own sake Business or clicks or counts Self-promotion or branding Making money or making friends … alone

6. Isn’t Content king? Is Web content-centric? Content may be king, but we want participatory democracy Content is essential but not an end in itself

7. More and More Not just content Or even the flow of content But the interaction with content AND Interaction with each other Interaction of humans on Web

8. Multi-Faceted Interaction It is not science or art or sport or religion or politics – It is ALL of these, online Social media is what makes possible Web interactivity Multi-directional, multi-dimensional

9. The single biggest problem in communication is the illusion that it has taken place. - George Bernard Shaw

10. Humans being human communication Information computing expression interaction

11. Igniting Social Media Ignite Raleigh IS social media – me and you and my intention and your participating Participating - from making presentations to voting to buzz to the actual event

12. Collectively Intelligencing As a collective we have a goal of creating the Web to connect us and our intelligences As an individual each of us is on a quest for meaning

13. Interfacing the Truth Interface between it all is SM Individual quest for meaning Social collective intelligence Online information, expression, etc. Squishy interface layer

14. A Web is a Web is a Web Take Steven Johnson’s Interface Culture a step farther Not just interface to machines or to Web Web is the interface

15. UI for All Interactivity All information not real unless it is on the Web Networking of all content and all decision making and all team-worked effort

16. Whose Consciousness Not machine consciousness Terminator I Robot Matrix Or even our consciousness

17. de Chardin’s Convergence Teilhard de Chardin said the universe strives towards higher consciousness, and does so by arranging itself into more complex structures. Well, maybe that’s what we’re doing with the Web.

18. Who’s the Point? The point of social media isn’t the media itself – it’s what we are accomplishing. The point is not a thing. The point is me and you.

19. To Sum Up (or Down) Social media not just in middle We all participate in social media; it is an interactivity! Social media is more than the message or the medium Use the Web - Be Social The Point is Me and You and Us

20. Next Step “ Ignite MultiSite ” Multiple geographical sites All at same time Participation is global