1. The document discusses how organizations can better manage knowledge through social media and collaboration tools. It emphasizes that knowledge sharing works best when it serves individual interests and is visible. 2. It recommends using social media to break down barriers between people and turn knowledge management into a collaborative process. Tools like Datheon Casebook facilitate knowledge sharing through integrated social media features. 3. Benefits include faster access to existing knowledge, exchange between more employees, creation of a knowledge repository, and identification of experts - improving returns on investments in knowledge management.

1. Social media & knowledge management The binding power of shared knowledge Tom Zeppenfeldt, consultant