1. The document discusses how organizations can better manage knowledge through social media and collaboration tools. It emphasizes that knowledge sharing works best when it serves individual interests and is visible. 2. It recommends using social media to break down barriers between people and turn knowledge management into a collaborative process. Tools like Datheon Casebook facilitate knowledge sharing through integrated social media features. 3. Benefits include faster access to existing knowledge, exchange between more employees, creation of a knowledge repository, and identification of experts - improving returns on investments in knowledge management.

1. Social media & knowledge management The binding power of shared knowledge Tom Zeppenfeldt, consultant

2. How is knowledge being managed in your organization? Is knowledge created by individuals or by team effort? Is knowledge exchange structured and encouraged, or does it only happen accidentally via informal channels? Can knowledge be exploited efficiently or do employees spend much time on searching, comparing or re-creation of knowledge? Is the potential economic value of knowledge being used? Not every organization with knowledge workers is a knowledge organization

3. How to enhance your knowledge organization? Take advantage of the fact that organizations are social networks Appreciate the different roles of individuals in the process of knowledge creation and sharing. Invest in easy-to-use protocols and tooling for adding knowledge Make sure that knowledge sharing is visible and measurable Knowledge-items must be easily retrievable Individuals only share knowledge when sharing serves their own interest

4. Social media tear down walls Get involved in actual events and discussions Contact colleagues who are online and create groups Search using tags that are added by fellow-users Ask questions, contribute answers, send messages, add comments Use social media to turn knowledge management into a process between people Social media : communication facilitates knowledge-management

5. Datheon TM Casebook Facilitates knowledge management by its integrated social media functionality Implemented quickly, no need for extensive training Modular and extensible (blog, RSS, project profile and project files) Multilingual userinterface With Datheon TM Casebook people work faster, better and easier

6. Benefits for the organization Faster access to existing knowledge resulting in higher output More time to develop in-depth knowledge and qualitative aspects Exchange between employees who didn’t know each other Creation of institutional knowledge repository Identification of employees who are “connectors” or “specialists” Additional criterion for employee assessment Social media improve the return on investments in knowledge management

7. Benefits for the individual Acquire knowledge and learn from experiences of colleagues Getting to know and easy access to (new) colleagues Faster access to existing knowledge resulting in higher output Opportunity to be acknowledged for the contribution to the success of the organization Social media improve the return on investments in knowledge management

8. Casebook functionality (1/2) Communication : Chat, Who is online?, Messages, Activity feed Document repository with version management Organization and person directory, functions and roles Questions & answers News and events Thematic and community groups Casebook combines networking and knowledge management

9. Casebook functionality (2/2) Add comments to items Tagging (thematic, geographic, free tags) Search the entire content : full text, tags, sort on relevance Narrowing down by faceted filtering Store items and search queries as personal favorites Users enrich the content , improving search results

10. Casebook Implementation Modular structure Social media functionality (chat, activity feed, messages, groups, tags) Documents Person en organization directory News and events Languages Implementation of modules in stages Extensions (blog, RSS, project profile and project files) The context determines the order of implementation of modules

11. More information: Website : http://www.datheon.com YouTube : http:// www.youtube.com/datheon Datheon, interactive web based solutions