Vivek Asthana is seeking a managerial role in event management, marketing, client relationship management, or brand management. He has over 15 years of experience in these fields. Currently he is an AVP at Percept D Mark, where he is responsible for operations, client servicing, and executing over 650 events annually. He has a proven track record of profitable growth and has expanded his team. His expertise includes campaign planning, brand management, client relationship building, and executing events, promotions, and product launches.

1. Vivek Asthana
Phone: +91 99995 68682 (M)
Email: asthana.vk@gmail.com
Seeking Managerial assignments in Event Management / Marketing/ Corporate Communication /
Client Relationship Management/ Brand Management with a growth oriented organisation.
PROFESSIONAL SYNOPSIS
 A dynamic professional with over 15 years of experience in Event Planning & Execution, Brand
Management, Client Relationship Management, Operations’ Management and Product Promotions &
Launches.
 Presently working with Percept D Mark (A Div of percept Ltd) as AVP – Operations & Client
servicing
 A keen planner, strategist & implementer with demonstrated abilities in launching special features,
devising marketing, PR & Brand Building activities and accelerating the business growth.
 A dynamic manager with distinction of working with leading integrated marketing communication
companies.
 Master’s Degree in Business Administration (MBA) – Marketing.
 An effective communicator with excellent relationship building & interpersonal skills. Strong analytical,
problem solving & organizational abilities. Possess a flexible & detail oriented attitude.
CORE COMPETENCIES
- Campaign Planning & Management - Event Management - Brand Management
- Client Relationship Management - Retail Branding - Product Promotions & Launches
- Vendor Negotiation - Liaison / Coordination - Marketing Operations
FUNCTIONAL SKILL SET
 Budget planning & contribute to the unit’s profitability through efficient team management.
 In depth knowledge, experience and expertise in below the line activities, Client Servicing and
Conceptualization to Culmination of Events.
 Building and maintaining healthy business relations with vendors, ensuring client satisfaction by
achieving time delivery & service quality norms.
 Managing and executing Events, brand promotion & plan marketing of individual brand concepts using
different Market Segments, risk analysis and strategy for Promotion.
 Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for
fine tuning sales & marketing strategies.
 Agency coordination, Vendor management and retaining quality manpower.
 To verify and process the activity on a daily basis efficiently and within the standard time frames.
ORGANISATIONAL EXPERIENCE
Company : - Percept D’ Mark- A Div of Percept Ltd.
Designation : - AVP – Operations & Client Servicing
Reports To : - COO – Percept One
Duration : - September 07 to Till date.
Key Result Areas:
● Conceptualizing & designing set ups for Events, exhibitions, promotions, conferences and launches.
● Venue Analysis & finalization as per requirement.
● Identifying the right target audience.
● Planning for the Branding at the Conference and printing of branding material.
● Fabrication of the printed branding material.
● Interaction with the venue management team for smooth flow of event.
● Planning for the exhibition and putting up exhibition along with the conference.
● Conceptualize, network and implement the publicity and promotional plan along with the PR agency.
● Finalization and negotiations with the vendors for logistical arrangements, backdrops, banners,
stage, dais along with designing.
● Theme evenings.

2. ● Promotions/ Promotional Campaigns/ Road shows handling.
● Vendor management & payments.
● New vendor introduction.
● Making of client cost & Internal budgets by saving profit as per the guidelines (Nationally).
● Check expenses of all projects nationally prior passing on to commercial & finance team.
● Check & Approve the fund request nationally as per the budgets.
● Execution planning, strategies and marking of timelines.
● Quality check by devising surprise visits.
● Maintaining team structures & hiring to achieve quality as per the project load(Nationally).
● Responsible for P&L of each & every project under the roof of PDM.
● Approval of funds request and approval of client management in mode of payments & new
businesses.
● Manufacturing of merchandising.
● Retail Branding & interior décor of the stores.
Major Client Handled
● Canon
● Master Card
● Sony
● Samsung
● Ministry of Textile
● Sunburn (Percept property)
● Go for gold (Percept Property)
● Green ply
● ITC
● Nerolac
● Suzuki
● Dabur
● Radio Mirchi
● L’Oreal & Maybiline
● Western Union
● Amaron Batteries
Achievements:
 Planned, organised and executed over 650 activities in 2014-15 with the profitability of 35% Approx
 Executed activities worth Rs 20 corer profit in 2014-2015
 At Percept 100% YOY bottom line growth with repeat business from client.
 Increase the team from 18 people to 50 people in Last 3 yrs.
Company : - Wings Sales Promotion
Designation : - Regional Manager-Production
Reports To : - Business Head
Duration : - Jan 05 to August 2007.
Key Result Areas
● Fabrication & logistical planning of set ups for Events, exhibitions, promotions, conferences and
launches.
● Venue Analysis & finalization as per requirement.
● Identifying the right target audience.
● Fabrication of the printed branding material.
● Interaction with the venue management team for smooth flow of event.
● Conceptualize, network and implement the publicity and promotional plan.
● Finalization and negotiations with the vendors for logistical arrangements, backdrops, banners,
stage, dais along with designing.
● Promotions/ Promotional Campaigns/ Road shows handling.
Major Client Handled

3.  VLCC, Canon, IDBI home loans, R&B, Acer, ITC FMCG, Canon Master Card etc.
Company : - Spectular Events
Designation : -Manager Events
Reports To : - Managing Director
Duration : - April 01 to Dec o4.
Spectular Events is a Rural Advertising Marketing, & Event Management company. The company is involved
in conferences, Exhibition & strategizing and managing rural marketing & Advertising through specialty
media for major companies FMCG, automobiles, agricultural etc...
 Escort Tractor campaign in rural India.
 Samajwadi Party political campaign in Uttar Pradesh Election
Previous Experience
May 99 to March 01- Creative Advertising & Events Pvt Ltd - As Senior Marketing Executive
ACADEMIC QUALIFICATIONS
 Master’s Degree in Business Administration (MBA) – Marketing from Institute for Rohilkhand University,
Bareilly in 1997.
 Master Degree in Commerce (M.Com) – Hons. from University of Garhwal in 1993.
 Diploma in Systems Management from Aptech Industries Limited, New Delhi in 1993.
PERSONAL DETAILS
 Date of Birth : 1st
July 1972
 Residential Address : F-806, Eastern Gates Vasundhara Sec – 4C Ghaziabad