Shital Phand is seeking a management position in marketing operations or business development with 8 years of experience in areas such as marketing, business development, training, brand management, and event management. She has worked at several advertising agencies in Pune, India in roles including assistant marketing manager, branch assistant manager, and media executive. She has a Master's degree in HR and a Bachelor's degree in physics, and is pursuing a certification in Google Analytics.

1. Shital Arun Phand
Contact: 9762485177, Email:shital.phand1408@gmail.com , https://in.linkedin.com/in/shitalphand
Consummate professional seekingmanagementpositioninMarketingOperations/Business
Developmentwithaleadingorganisation
Profile Summery
A competent 8 yearsof experiencein:
MarketingOperation BusinessDevelopment Training& Development
Recruitment Brand Management EventManagement
Channel Management KeyAccountManagement P&L Accountability
Areas of Exterties:
 Hands onexperiencewithchartingoutmarketingstrategiesandcontributingtowards
enhance businessvolume&growthand achievingprobabilitynorms.
 Skilledinhandling pricingstrategies,competitors&marketanalysis,new productroll out
and targetedmarketing.
 Expertise inmanagingdevelopment&implementationof promotionplansandhandling
communicationforbrandsincludingall above the line andbelow the line activities.
 An effective communicator&teamleaderwithstronganalytical,problemsolving&
organizational ability.
 Managing marketingfunctionslikeproductplanning&roadmaps,consultationandbusiness
developmentaswell ashandlingthe pre analysis dataandpostanalysisof productlaunch
 Supervisingperformanceof dealers/distributorwithkeyemphasisonachievingrevenue
targets
 Developingmarketingstrategytobuildconsumerpreference anddrive volumes,evaluating
marketingbudgetsperiodically includingmanpowerplanninginitiativeandassuring
adherencestoplannedexpense.
 Conductingcompetitoranalysisbykeepingabreastof trendsandcompetitors move to
achieve marketshare metrics
 Conceptualizingandexecuting salespromotionscheme to increase brandvisibility,thereby
preparingmanagementlevelreportingonthe brandsperformance ,needsandforecasts
 Monitoringnewproductlaunchresultsandrecommendingactionforaddressingany
forecastedvariancestovolume budget,onamonthlybasis.
Organisational Experience
 Since Feb 14 with GuardianCorporation (operatingfor eightdiverse verticals) as Asst.
Marketing Manager.
Budget Management:Manage,analyse,andadministergivenmarketingbudget.Responsible for
analysingbudgetvariances,negotiationandinitiate appropriate guidelinestomore aggressively
control expendituresandincrease productivity.
Marketing Strategy: Contributinginnovative marketingandbusinessstrategiesandplansto
maximize growthandprofitability.

2. Advertisingand Promotion:Conceptualize,create,develop,andimplementinnovative promotional
campaigns.Directandmonitorcomprehensive communicationsandadvertisingprogramsthrough
implementationof variousmediadesignedtoachieve designedresults.
NewMarketing Technology& Updates: MaintainCompanyWebsite,Keeptrackof digital Marketing
& analyse impact.Keepupdatesof dynamicmode of marketing.
CRM & CSR: Contributioninconsumerengagement,strategyattempttoprocure result&
CoordinationforCSRactivitylike OGQ,Vintage Bike Showcasing,Musical Shows.
Sanjeevani Advertising,Pune Branch (Mumbai based AdvertisingGroup.Providingin 3600
Advertising& Branding solutions& execution) workingas Branch - AssistantManager for
Marketing since April 2012.
Responsibilitiesandachievements
 Create,develop,andimplementinnovative marketingandadvertisingstrategiestopromote
businessandincrease sales
 Negotiatingrateswithpublication&fetchbestoffers
 Relationshipbuilding,includingextensivecontactwithpublication, outside agencies,and
vendorstohandle events
 Maintainedgoodrelationshipswithclientsandassistedinselling
 Understandingthe expectations&objectivesof the client;aboutthe strategicobjectives
to achieve forrespectivebrands
 Designedandimplementedlaunchplansforproduct.
 Analysedbrandrequirementandrecommendedchangesinstrategiesinif required.
Key Clients:Mitcon(Corporate), TataRallis(Corporate),MaharashtraKnowledgeCentre Ltd.(
Regional), AmidWaterSolution,V Guard(Regional)
ClassicPublicity(Jan 2011-March 2012) - (Pune’sreputedAdvertisingAgency.Dealingin
NewspaperAdvertisements –corporate segment) workedas MarketingExecutive
Responsibilitiesandachievements
 Accordingto client’sbudget&marketstudies,selectthe suitable modeof media&provide
apt mediaplanningcontainingstrategytosale product& financial planning
 AssistedMarketingManagerwith general salesandmarketingadministrationtasks
 Execute printmediareleasesarraytoget desirable result.
 Provide salessupport,aptCustomerservice &inspectadvertisingcommunications
 Conceivedandexecutedaplantoestablishin-house adagency.Updatedandredesigned
companycontracts and reports
 Developandpresentadspace salesreportsatquarterly/annual companymeetings.
Key Clients:IonExchange (Corporate),HondaTwoWheeler(Regional),TataCommercial vehicle
(1109, 909,407) (Regional),JalanHealthcare
Adword Advertising(Feb2008- Sept 2010) - (Pune basedadvertisingagency.Dealinginprint&
electronicmedia)worked asMediaExecutive–Backoffice support.
 Executionof plannedmediaschedule
 Directconsumeraboutmediaoptions&pricingstructure
 Contributed inMedianegotiation&supportmargingeneration

3.  Handle timelybilling&paymentschedule
Education & Professional Development
 Executive MBA HR - Autonomous (Firstclass) fromIIBM,Pune,
 B. Sc. Physics (First class with distinction) – 2008, S.P. College, Pune University
 HSC – (Firstclass),AhmednagarCollege,PuneUniversity

OtherSkill anddevelopment
ComputerSkills
 MicrosoftOffice applications(Word,Excel,Office,PowerPoint,Outlook,Access) – Advanced
 Microsoft Office Document Imaging and Scanning - Advanced
 Operating ERP system – SAP (Marketing Dept.)
 Pursuing Google Analytics Certification
 Design Support – Basic work in Paint, Coral Draw , Photoshop
Personal Competencies
 Ability to work in a fast-paced environment to set deadlines
 Good oral and written correspondence with an exceptional attention to detail
 Good analytical logic , advance planning
 Enthusiastic self-starter who contributes well to the team
Interest&Activities
Music, SoloTravelling, Mythology,Puzzles,Learn&Expedition
Personal Data
Address : FlatNo 201, AnkitaSociety, VadgaonBudruk,SinhgadRoad,Pune 411041
Contact : 9762485177
Birthdate : 14th
August1985
Marital Status : Unmarried
Language Known:English,Marathi,Hindi