Muhammad Atif Shakoor is a Sales, Marketing and Event Management professional from Pakistan with over 15 years of experience. He has held roles such as Sales and Marketing Manager, Event Coordinator, and Business Development Manager. He has expertise in developing sales strategies, managing marketing campaigns, planning events, and closing new business deals. Currently he works as the Business Development Manager for Walkman Group in Bahrain, where he identifies new business opportunities and develops strategies to expand the company.

1. MUHAMMAD ATIF SHAKOOR
Mobile:-00973- 33003708
Manam
Kingdom of Bahrain
Nationality# Pakistan
Email:- matifshakoor@gmail.com
Sales, Marketing and Event Management Professional
Invigorating Growth * Improving Performance * Surpassing Expectations
Strategic and Tactical leader of Both Sales and Marketing, With a Track Record of Consistent Growth, Continuous Improvement, And
Turnaround Leadership. Effective Manager Of sales and marketing Teams, And a Key Business Initiatives, Combining Customer And
Process Focus With Authentic Leadership Style That Creates A Collaborative Teamwork Environment.
Sales Qualifications :
Prepare the Sales plan, Set the clear sales goals, quotas for each sales person, set the clear plan of action
in terms of prospecting, training of team, sales forecast, Team building, Effectively manage the team, build and grow client
relationship, foster teamwork and constructive work environment, competitor analysis, Effective communication with team and
higher management, Corporate communications.
Marketing Qualifications:
Leader In Introducing Technologies, Methodologies, And Processes That Streamline Operations
And Achieve Stringent Quality, Production, And Profit Goals. TQM/Production Cells/Quality Manuals/Performance Incentive
Plans/Team Building/Cost Control, Ensuring reports are compiled on marketing budget, create and develop the marketing standards,
processes, collaterals and action plan in order to establish a cohesive and consistent marketing frame work.
Event Qualifications: Consultation, Logistics, Planning, Venue Acquisition, Venue Conceptualization, Design Management,
Talent Buying, Infrastructure Assessment, Expert Budgeting, Settlement, Event & Festival Design Sitemap Creation
Consultative/Needs-Based/Solution Expert. Repeatedly Satisfied Customers By Developing Solutions That Save Time, Cut Costs,
And Ensure Consistent Quality. Restored Dormant Accounts And Gained Preferred/Exclusive Provider Status
EDUCATION
INFORMATICS COMPUTER INSTITUTE, PAKISTAN 2003; Faisalabad, PAKISTAN
• OCP(Oracle Certified Professional) Singapore
• Relevant Courses: SQL & PL/SQL, Programme Units, Databases, Build Internet Application I & II.
ALLAMA IQBAL OPEN UNIVERSITY (COMPETE) 2002; Faisalabad, PAKISTAN
• BS in Computer Science
• Relevant Courses: Introduction to Accounting, Business Management, Probability and Statistics, Calculus, International Relations,
Geography, Programming, Algorithms
GOVERNMENT COLLEGE FAISALABAD 1997; Faisalabad, PAKISTAN
• FSc. Pre-Engineering
GOVT HIGH SCHOOL NO.1 SHAHKOT 1995; Lahore Board, PAKISTAN
• Matriculation with Science
• Awarded Merit Scholarship

2. CAREER HISTORY
Haseeb Spinning Mills(Pvt) Ltd.(Software Engineer :2003 to 2006)
Textile unit
• Developed a Payroll System, Inventory System using SQL Server and Oracle
• Developed a Production and Stock System using SQL Server and Oracle
ZXMCO Pakistan (Pvt) Ltd.(Manager Sales and Marketing : 2006 to 2009)
Motorcycle Manufacturing Company
• In charge of ensuring that existing and new dealers relationships are strengthened to continue to grow and that revenue and
profits targets are achieved..
• Creating new business by leveraging existing relationships, prospecting, conducting market analysis and launching
campaigns.
• Driving and managing the entire sales process targeting top prospects, identifying dealers solutions, negotiating and closing.
• Acting as a role model for junior staff by setting high standards trough personal behavior and actions.
• Developed and implemented special sales activities to increase sales
• Responsible for organizing and leading a team and developing and delivering the company’s sales and marketing strategy
within whole regions. Although office based but also required to spend a considerable amount of time visiting sales team in
the field.
• Maximizing sales performances through delivering and exceptional dealers experience, highest management and cost control.
• Developing and maintaining efficient and effective reporting system for tracking prospects from initial enquiry through to
close.
• Recruiting, training and developing new sales and marketing teams.
• Ensuring staffs comply with all policies, processes and procedures, and addressing any shortfalls.
• Completes sales operational requirements by scheduling and assigning employees; following up on work results
Ecommerce Gate way Pakistan (PVT) Ltd .(Event Coordinator : 2009 to 2012)
Event Organizers(M.I.C.E)
• researching markets to identify opportunities for events and propose to director events;
• liaising with clients to ascertain their precise event requirements;
• producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets);
• agreeing to, and managing a budget;
• securing and booking a suitable venue or location;
• ensuring insurance, legal, health and safety obligations are adhered to;
• coordinating venue management, caterers, stand designers, contractors and equipment hire;
• identifying and securing speakers or special guests;
• planning room layouts and the entertainment program, scheduling workshops and demonstrations;
• coordinating staffing requirements and staff briefings;
• selling sponsorship/stand/exhibition space to potential exhibitors/partners;
• preparing delegate packs and papers;
• Prepare marketing strategy and production with PR manager to promote the event;
• liaising with clients and designers to create a brand for the event and organizing the production of tickets, posters, catalogues
and sales brochures, plus social media coverage;
• coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly;
• overseeing the dismantling and removal of the event and clearing the venue efficiently;
• post-event evaluation (including data entry and analysis and producing reports for event stakeholders)

3. National Group Bahrain (Group Manager Sales and Marketing: 2013 to 2014)
Advertising Agency and M.I.C.E
• Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories
• Projecting expected sales volume and profit for existing and new Services.
• Charged with rebuilding customer bases and reviving revenues after a company restructures Directs activities of advertising
agency.
• Formulates plans to extend business with established accounts, to solicit new accounts, and to establish new advertising
policies and procedures.
• Coordinates activities of departments, such as sales, graphic arts, media, finance, and research.
• Inspects layouts and advertising copy, and edits specifications.
• Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications;
establishing personal networks; participating in professional societies.
• Develop sales channel concepts and suggest to management according to market situation.
• Conducts meetings with personnel to outline and initiate new advertising policies or procedures.
• May confer with clients to provide marketing or technical advice.
• Full Event Managed of Chemindex 2013, SMES Day Exhibition and Conference 2013 and 2014.Customer Excellence
Conference, 4th
Dental conference and Exhibition
WALKMAN GROUP W.L.L (Business Development Manager: 2014 to -------)
Advertising Agency and M.I.C.E
• Identifies trendsetter ideas by researching industry and related events, publications, and announcements; tracking
individual contributors and their accomplishments.
• Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.
• Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating
options; resolving internal priorities; recommending equity investments.
• Develops negotiating strategies and positions by studying integration of new venture with company strategies and
operations; examining risks and potentials; estimating partners' needs and goals.
• Closes new business deals by coordinating requirements; developing and negotiating contracts; integrating contract
requirements with business operations.
• Develops goals and objectives, projects and priorities and assign them to Sales Team
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining
personal networks; participating in professional organizations.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring
opportunities to add value to job accomplishments.
BUSINESS DEVELOPMENT MANAGER SKILLS AND QUALIFICATIONS:
Closing Skills, Motivation for Sales, Prospecting Skills, Sales Planning, Selling to Customer Needs, Territory
Management, Market Knowledge, Presentation Skills, Energy Level, Meeting Sales Goals, Professionalism
KEY COMPETENCIES
• Extensive knowledge of Computer software and hardware.
• Complete working abilities MS Word, Excel, Power Point and Web Browsing.
• Having a strong knowledge of Handling accounts, Inventory and Stock, Payroll System.
• Excellent Presentation Skills.
Expertise
Conferences, Exhibition, Trade Fairs Stall Fabrication& Customization, Film & Music Launch Parties, Corporate Employee
And Client Events, Product Launches, Opening Night Galas, Ghabgha nights, Farewell Parties, Cocktail Receptions, Award Dinners,
Executive Social Gatherings, & Corporate Meetings.

4. EXTRA-CURRICULAR ACTIVITIES
• Team Leader to organize an Industrial Trip at Compete Faisalabad.
• Member Convocation 2003 organizing team.
• Event organizing team member
Sports: Cricket, Badminton
PERSONAL INFORMATION
Date of Birth : 30th
April, 1980
Marital Status : Married
Gender : Male
Height : 6”
Languages Known : English, Urdu & Punjabi
Nationality : Pakistani