Prashant Kr. Saxena is a senior marketing executive with over 2.5 years of experience in retail marketing. He has expertise in digital marketing, visual merchandising, graphic design, and managing entire marketing budgets and plans. Some of his responsibilities include preparing marketing budgets, planning promotional activities, store displays, and designing creative materials. He is currently working for F&F, an Indian flooring and furnishings company, where he handles marketing, visual merchandising, and graphics for their stores and franchisees across India.

1. Prashant Kr. Saxena Mobile:08860442660 E-Mail: prashantxn27@gmail.com
Proven Employee in Retailing with over 2.5 years of experience in the
domain.
Marketing Executive- Visual Merchandiser- Graphic Designer
Senior Marketing Executive offering over 2.5 years of experience, presently in Retail.
Goodin analysing the market in depth to identify opportunitiesto promotethe brand,
also maintain all franchisee & retails store display with their VM Module. Skilled in
Graphictextile, formaking In storebranding, andall retail &Franchiseestoresfaçade.
Proven abilities in handling the entire marketing budget development and delivering
an annual marketing plan etc.
Key Strength Areas;
- Digital Marketing - All Social accounts + Website
- ATL & BTL Activities - All Media & Kiosk Activities
- Visual Merchandiser - Setup entire Showroom with Display
- Graphic Designer - All kind of creatives
Organisational Experience
Marketing (Floor&Furnishings) www.fandf.infromsept13– currentlyworking
 Marketing, Visual merchandiser & Graphics of 5 F&F Coco store and 12 F&F franchisee
store.
 Opened 6 Stores in my tenure here viz Coimbatore, Calicut, Hyderabad, Bangalore,
Mohali and Cochin.
 Responsibility is preparing budgets, planning, monitoring, market survey, co-
ordination withvendors and ensuring achievements of all the showrooms.
 Benchmarking of margins, profitability and cost controland achievement of the
budgets. Formulation of Marketing plan / activities ensuring maximum impact and
returns.
 Plan and organize promotional activities like shopping festivals, in shop promotions to
increase customer traffic,conversions and average spends.
 VM Planogram, manual and execution.
 Initiated Giftvouchers.

2.  Graphics & execution, design all creatives like Newspaper Ad (FP,HP etc),Magazine Ad, all
store creativeand branding for all franchisee, coco& dealer across Pan-India and execute
them.
Exhibition
 HGH, ACETECH, HEIMTEXTIL
 Plan, designs and also oversees construction as well as installation of exhibits display
 Oversees placement of collection objects or informational materials in exhibit framework
 Preparation of artwork as well as coordination with Vendor
 Works on floor plan for dimensions
 Oversees and plan for displays in the coordination with International brand
 Inspects installed exhibit for conformance to specifications satisfactory operation.
 From Paper work to dispatching and receiving the Materials
Social Media
Daily Update on Facebook, Twitter, Instagram, Website like offers, promotion
Campaign, new collection launch etc
Promote our Business on Google Adwords
Engage with the audience on multiple social platforms
Focusing efforts on the social channels and engagement signals
Branding & Communications
 Designing the complete Brand Management Strategy & its execution
 Brand Media Plan encompassing all Platforms & Media Buying and Preparing Media Budget
 Branding – In-store Branding & External Marketing Communications
 Developing Collaterals and complete marketing communications kit & Literature
 Coordinating with various agencies – Copy, Advertisement, Design, Printer, Execution Team, etc.
ATL & BTL – Marketing promotions Campaigns
 Executing ATL (News Paper, Radio, TV) & BTL(Outdoor Road shows) Marketing Campaigns &
Response Measurement Analysis
 Communication Planning & Executing Strategy for New Store Launches
 E-Marketing & Digital Marketing Strategies
 Brand website Management
 Digital Media & Social Media Marketing, Adwords Campaign, PPC, SEO, SMO, SEM
 SMS Based Marketing & Response Tracking
Team Development & Management
 Developing the Various Marketing Verticals within the department
Achievement
 Developed & Established the marketing functions for the company from the scratch
 Designed & executed a very successful (ATL Campaign) Radio Campaign in Delhi Ncr.
Awards & achievements
 “Employee of the month ” award at F&F.
IT Skills
 Well versed with Windows 98/2000/XP/7/8 , Corel Draw, Adobe Photoshop, In-Design,
MS-Office.

3. Education
 Graduation in Textile as a Textile designer in 2009 till 2013, 4 years degree in B.Design
Textile.
References
Available On Request