The document provides a summary of Reena Chhabra's professional experience in hotel sales and marketing roles over the past 15 years. It details her employment history, starting from her current role as General Manager at Xenious group of hotels since 2014, and lists her responsibilities and achievements in previous roles with Hospitality Division of Assotech, Frasers Hospitality, Radisson MBD, Intercontinental Hotel, and The Metropolitan Hotel Nikko. It also includes her education qualifications.

1. H- 1103, Elite Homz
Sector 77, Noida
Uttar Pradesh – 201301
chhabra.reena626@gmail.com
Mobile: +91- 9599980611
Reena Chhabra
Professional Experience
August 2014 till date- General Manager -Xenious group of hotels
Job profile:
 Spearhead activities related to setting up of sales & reservations team and
preopening of property
 Define/implement forecast, budgets and business plan for corporate office and owner
 Launch various promotional schemes to generate brand awareness across loc al
market and otherwise source market
 Focus on marketing of property through social media
 Coordinate with various support teams in ensuring smooth functioning of property
 Interact with major whole sales agents at road show/ exhibitions etc. aiming at
maximizing brand awareness
 Liaise with hotel management for market positioning in development of collateral
sales materials and advertising campaign sales materials and advertising campaign
strategies
 Focus on enhancing visibility in the target market segment and in the hospitality
community
 Ensure compliance to organizational sales/administrative procedures and maintain
updated documentation of official records
 Maintain sales systems and work towards generating additional sales from various
market segments
 Enhance client satisfaction through prompt resolution of issues
 Build /maintain productive business relationship with existing clients /prospects
aimed at identification /development of new business opportunities
 Negotiate contracts with major corporates
 Monitor electronic market and manage OTA channels.
 Sign major RFP accounts across the globe for the organization.
 Focus on cross selling activities
 Participate in trade shows within and outside India
 Collaborate with the corporate office in preopening of properties
 Monitor performance & training of team members and render productivity
enhancement feedback
 Instrumental in setting up of hotels in Rajasthan and Delhi based on collated market
intelligence on competition/ other market trends
 Introduced the loyalty program for guest and bookers
 Coordinated with the F&B Manager in designing / marketing F&B promotion and
theme nights
 Ensured smooth functioning of day to day hotel operations

2. April 2012 till date- July 2014 Hospitality Division of Assotech -Ghaziabad
Director Sales & Marketing
 Working with India’s one of the largest Serviced Apartment in NCR with 272 Room
Inventory with huge meeting / Conference facilities.
 Strategize and executed sales campaigns resulting in generation of desired Room
and banquet revenue.
 Working on various segments to increase the productivity. Working with Relocation
companies and with upcoming projects for long stay. Booked all aspects of group
business; corporate, association’s weddings and simultaneously keeping a track on
the upcoming events.
 Identified and pursued new business opportunities in a competitive, rapidly changing
industry through new account development.
 Developed and implemented strategic financial and marketing plans for team
success.
 Lead, manage and motivate an effective team of sales professionals to achieve
budgeted sales
 Establish team sales goals and allocate key accounts to each member
April 2010- March 2012 - Frasers Hospitality -New Delhi
Director Sales and Marketing
 Work with the General Manager and relevant parties to develop a marketing plan that
identifies market niche and segments and defines a tactical plan to achieve goals and
targets set.
 Monitor and review sales production and adjust sales activities, account coverage and
sales priorities in order to achieve plan goals.
 Establish account qualification criteria and use market research and telemarketing
resources to identify priority accounts and assign sales to ensure optimal coverage.
 Propose and oversee the set-up of a viable sales administration system covering
portfolio and database management to meet sales team’s needs, as well as to audit
the system and monitor its maintenance
 Lead, manage and motivate an effective team of sales professionals to achieve
budgeted sales
 Establish team sales goals and allocate key accounts to each member
 Maintain responsibility for selected key accounts
 Optimise room utilization by accessing the demand and supply for rooms
 Co-ordinate close frequent and open communication with HQ Corporate Sales &
Marketing personnel and sister properties.
 Attend Sales meets organised by the company at Jakarta, Singapore and various
locations from time to time and represent Frasers India at various forums such as
SATTE, ATM etc.
 Organise road shows and show around to increase market awareness.
 Coordinate and manage print and electronic media to increase awareness and visibility.
 Assess market conditions for business development and expansion.
 Training teams on Standard operating procedures.
 Ensuring brand protection for all the collaterals as well as the graphic standards.
 Organise outdoor media campaign in accordance to the brand standards.
 Budgeting and forecasting.
 Recruitment and development of sales and marketing team.
 Monitor electronic market and manage OTA channels.

3. June 2009- April 2010 Radisson MBD - Noida
Head Sales
 Primarily a Hotel which caters to Corporate Business, I was recruited to introduce
hotel to cater to Leisure and MICE segment additionally with Corporate Segment.
 Building of relationship with corporate and MICE operators.
 Creating product awareness amongst Corporate, Travel agents, PCO and MICE
Operators.
 Contracting and working out of winter/ summer rate strategy.
 Presenting of the sales strategy to the management for corporate leisure and MICE.
 Planning FAM trips of the hotel for Corporate, Travel trade partners & MICE
Operators
 Planning of rate strategy for valley periods and catering to calendar of events.
 Implement marketing strategies which are designed to increase awareness in the
local market. .
 Ensure all materials used to market the Hotel are in accordance with brand
standards.
 Planning team output and monthly, weekly, daily and yearly sales call planners. I
had a team of 6 six people reporting into me.
 Prepare sales and marketing MIS for the holding company as well as Carlson
(Radisson).
December 2006 –May 2009 Intercontinental-The Grand, New Delhi
Sales Manager
 In charge of generating MICE business for Delhi hotel.
 Rate Contracting and client servicing of all the Associations and Travel agents (MICE)
and Professional Conference organizers.
 Planning of the annual rate calendar based on Calendar of events and focusing on
maximizing revenues.
 Developing new Markets and also maintaining cordial relation with the present ones
for better retention.
 Telemarketing for business development.
 Implementing Credit policies of the hotel and credit follow up with the agents,
associations and PCO’s.
 Setting up of the MICE as a separate department, create data base, establish
processes separately for unit sales and regional sales
 Started producing revenues from day one as MICE usually has business for future
 Budgeting and forecasting

4. Feb 2005- December 2006 - The Metropolitan Hotel Nikko, New Delhi
Sales Manager- Leisure
 In charge of generating Leisure business for the hotel.
 Rate Contracting and client servicing of all the Major Tour operators and Travel
agents.
 Planning of the annual rate calendar and focusing on maximizing revenues.
 Developing new Markets and also maintaining cordial relation with the present ones
for better retention.
 Telemarketing for business development.
 Implementing Credit policies of the hotel and credit follow up with the agents.
 Planning of rate buckets.
 Setting up of targets for the dep’t. And budgeting.
 INSTRUMENTAL IN INCREASING THE LEISURE CONTRIBUTION FROM AN AVERAGE
OF 900 RM NIGHTS TO 1200 RM NIGHTS /MONTH.
April 2001-Jan 2005 - Sterling Days Inn Resorts, New Delhi
Asst. Sales Manager- Hotel Sales & Marketing
 In charge of the Hotel Sales & Marketing in Delhi
 Administration of the Delhi Hotel Sales Branch and Reservation
 Develop Sale Strategies for New Markets
 Ensure high level of satisfaction amongst Travel Agents and the Corporate Market
 Respond and coordinate to resolve to resolve any Complaints or Disputes
 Created a good rapport with corporate like BHEL, Shriram fertilizer, India Today,
Birla Corporation, Life Medicare & Biotech, Ranbaxy, Sunpharma, Siemens and many
more.
Feb 1997- Mar 2001 Club Mahindra
Kolkata
Sr. Sales Coordinator
 Servicing of Corporate Clients and Travel Agents
 Coordinating Sales support functions
 Generating Reports and tracking Outstanding in Market
 Handled Reservation & Cancellations, refund cases
 Handled Corporate and Travel Agents
Education
1994- 1996 Bhawanipore Collage-
 Bachelor of Arts
 Intermediate from Jalan Girls Collage- Arts
 Schooling from Albany Hall Kolkata
 Diploma in Travel & Tourism Course