Sameer Kumar Singh has over 8 years of experience in marketing, events, promotions, and client relationship management. He currently works as the Branch Manager for Brand To People Integrated Solutions, where he manages clients, operations, and below-the-line marketing activities. Previously he has worked on projects for companies such as ITC, Samsung, Lenovo, and Abbott. He is proficient in developing integrated branding solutions including events, promotions, and on-ground activations.

1. SAMEER KUMAR SINGH
Mobile: +919004993882, Email: sameer_kumar_singhh@yahoo.co.in
Professional Synopsis
o Over 8 years of experience in the areas of Advertisement, Marketing, Events, PR,
Promotions, Operation Management & Client Relationship Management .
o Presently working as Branch Manager [West] with Brand To People Integrated
Solutions managing Clients, Operations and all BTL activities for the company.
o Can develop integrated brand activation solutions which include Consumer
Promotions, Product Launches, Contest & On-ground Promotions, Brand Awareness &
Engagement modules, Corporate Events, Conventions, Loyalty & Incentive Programs,
Conferences, Exhibition design creative planning and marketing services. Also vast
experience in Operations pan India is an edge.
Career Highlights
o Brand To People Integrated Solutions February’13 – Till Date
 Drive business within assigned region to achieve set business targets in terms of
revenue and profit,
 Develop regional strategy for events in that region given market requirements and
business potential,
 Conduct regular research on existing and prospective clients for an in-depth analysis
of their businesses and associated needs,
 Prepare and update a list of potential clients and segment them appropriately in line
with the requirements of the various business units,
 Continuously educate the client services teams in terms of preparation of creative
presentations and credentials for client pitches to ensure that all clients are aware of
the various entertainment solutions provided by BTPIS,
 Liaise with other regional product heads regularly to discuss possible additional BTPIS
that can be provided to clients, given client needs,
 Ensure hand-off plans are in place to other regional product heads if clients require
the services of alternative teams,
 Guide the client services teams in developing exclusive partnerships with existing
clients by negotiating better rates of project delivery,
 Lead the client services team in case of large clients to meet the client to underst and
the brief / expectations and outcomes from the project,
 Oversee preparation of presentation for the client based on the concept note provided
by Creative,
 Oversee preparation of an element sheet, detailing element costs as well as internal
and external costs by operations,
 Guide the client services team in determining the pricing of the event in line with the
set parameters for net and gross profitability,
 Finalize prices either based on negotiations with the clients on prices and deliverable,
 Assign project teams to the project, based on their expertise and
experience,
 Oversee preparation of a detailed project plan including all the activities and timelines
required for the delivery of the project,

2.  Oversee preparation of internal checklists detailing every activity and requirement of
the event,
 Ensure coordination between operations, services and creative teams internally to
ensure proper staffing on the project based on bandwidth available within each
department,
 Ensure vendors are paid and payment collected from the client within said timelines.
o Sneha Cinematics Pvt. Ltd. – Kolkata Feb’12 – Jan’13
As Assistant Manager Client Servicing
 Conceptualize events/promotions, communicate the event to centre management and
the client as well as to all tenants, execute/implement the event, attend all events
(after hours and over weekends as well), liaise with the relevant suppliers and control
the set budget.
 Clearly understand the objectives of the events as well as the demographics of the
target market and the changes within the target market.
 Finalize prices either based on negotiations with the owners on prices and deliverables
or provide standard rate card to the owners
 To negotiate with the vendors for the rates for the services
 Ensures timely payment of all the bills related to vendors.
 To ensure best of the costing and budgeting & to maintain the record of all costs
Direct & Indirect.
 Delivering events on time, within budget, that meet (and hopefully exceed)
expectations.
 Setting, communicating and maintaining timelines and priorities on every project
 Provide leadership, motivation, direction and support to my team.
 Responsible for all project budgets from start to finish.
 Prepare daily/weekly status reports for Senior management.
 Have a smooth coordination process set with all the vendors for the organizing of all
the events
 To Create detailed internal and external schedules for all event activities
 Maintain event-specific budgets and make recommendations for improvements based
on Budget-to-Actual analysis
 On-site management of service providers, volunteers, and temporary workforce
during event build and execution.
Rudransh Marketing Solutions January 08 – January 12
 Handling BTL (Below the line), Promotions, Events etc. Activities.
 Coordinating advertising campaigns and ensuring they are completed on time and
within budget.
 Liaising closely with advertising agencies.
 Meeting with clients and understanding their needs, aims and objectives.

3.  Generating and managing MIS reports viz, weekly and monthly reports for the
purpose of submission to the management for strategic decision making.
 Handling client queries and complaints, implementing client feedback to ensure high
satisfaction.
 Managing Client and vendors.
 Coordinating with vendors & my team for discrepancies closure within time limit.
IBM Daksh Private Limited October’05 – January’08
As Lead Operations (Kolkata)
 Handled Telecom Account for Customer Care and a team of 40-45 associates.
 Ensured that the Targeted Service level with the Client is met on a Daily basis.
 Calibrated with the client on any Daily Issues related with the productivity or
performance.
 Was responsible for Preparing & Presentation of the Dashboards to the Client .
 Daily to MTD Tracking of Agent Performance, SLA, Quality.
 Was responsible for Employee Retention & Attendance on a regular basis.
 Collecting and Escalating the Day-End Floor Issues, Attendance, Cab Delay and MIS
on a regular basis.
 Spearheading live and recorded monitoring of calls to check adherence to the policies
and procedures by the executives.
 Was responsible to conduct regular quality sessions with Quality team to discuss
weekly performance and regular process.
 Reported all daily metrics and discussed the same with Operation manager.
Achievement & Rewards:-
 Awarded for Excellent Floor Supervision on 29th Oct 2006.
Recognized as a Top Talent employee by the organization.
KEY PROJECTS HANDELED
 Godrej Security Solutions Multicity Mall Activations & Media planning 2013.
 Abbott Star Bazar Multicity Activations in 2013 for Pediasure
 Hyundai Grand I10 CCD Activation – West
 ITC PCPB – Fiama Di Wills Durga Puja Activation - Kolkata
 ITC Personal Care Multiplex 7 City Activation with Inox
 ITC Personal Care Mall Activation and Media Planning 2013
 ITC Personal Care Road Show College Activation with Innova & Duster Branding for 2
months – Engage Deodorant
 ITC Personal Care – Vivel Mall & Corporate Park Activations.
 ITC Personal Care – Fiama Di Wills Mall & In Store Activations & Media Planning.
 ITC Foods College Activation for Minto Gol Product
 ITC Foods In Store, RWA & Road shows for Aashirwad Ata & Yippee Noodles
 ITC Foods Corporate Park Activation & Media Planning.

4.  Lenovo Mall Activation 5 Cities
 Lenovo Store Activation Planning and execution 12 cities
 Godfrey Philips India – PCC, Horeca Van Activation in Maharashtra and Gujrat
 Radio Mirchi RJ Hunt Media Planning and Activation.
 Samsung S5 Pre Buzz Activations – Mumbai
 Samsung Active Wash Mall Activation
 Samsung Water Park Activation
 Samsung S5 MBO and OT Activation Sout (Bangalore, Hyderabad & Chennai)
 Samsung Store Activation West.
 Samsung Active Wash Road Show.
Education Qualification
 Graduate (BSc) from B.R.A University, Muzaffarpur in the year 2005 with 69% marks
 Intermediate from B.I.E.C, Patna in the year 2002 with 69% marks
 Matriculation from B.S.E.B, Patna in the year 2000 with 68% marks
Computer Course
 Proficient in Windows 98 / 2000 / XP/7, MS Office, Internet, Computer Applications.
Personal Details
Contact Address : Flat A-901, Pooja Enclave,
Ekta Nagar, Kandivali (W).
Mumbai - 400067
Date of Birth : 27th November 1984
Languages Known : English, Hindi, and Bengali