Sharon Pereira is seeking a senior level position applying over 12 years of experience managing events, marketing campaigns, and communications strategies for clients in the UAE. She has expertise in building client bases, delivering excellent service, and driving teams to achieve targets. Her skills include project management, operations planning, budgeting, marketing, and client relations. Currently she is a project manager for Cheil MENA HQ, managing retail marketing activities and brand shop renovations. Previously she held roles as an exhibition floor manager and events manager for other companies in Dubai, developing innovative plans and implementing campaigns on schedule and within budget.

1. SHARON J PEREIRA
Dubai, UAE +971.521308777sharonniejp@gmail.com
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CAREER OBJECTIVE
Summary: An enterprising, results-focused and dynamic professional with 12+ years of comprehensive
experience in managing large-scale events, designing innovative marketing campaigns and developing
the communications strategy for renowned clients in UAE. Expertise in building a strong client base for
the organization through excellent service delivery, provision of personalized options, and dedicated
efforts. An intelligent and realistic planner, skilled in steering operations and driving teams to achieve
targets; known for a participative management style encouraging the involvement of cross-functional
teams to successfully accomplish business goals for deadline sensitive projects. Impressive record of
developing productive business relations with business stakeholders, improving internal processes,
boosting departmental productivity and maintaining a positive corporate image of the company.
Objective: Looking for a meaningful senior level assignment with a globally renowned company that offers a progressive work
environment to apply business insight, professional competencies and experience, and contribute to corporate objectives.
SKILLS
Managerial Aptitude
 Project / Event / Exhibition Management: Corporate & Social Events
 Operations Planning, Administration, Functional Coordination
 Budget Preparation, Cost Management
 Marketing Management, Retail Marketing Solutions, Promotions Planning, Advertising
 Vendor Management, Service Level Agreements (SLA) Enforcement
 Client Relations, Customer Satisfaction Monitoring, Feedback Assessment
 Work Allocation, Staff Management, Maintaining Performance Standards
Personnel Leadership
 Team Building, Motivation, Coaching & Mentoring, Team Performance Management
 Excellent Written & Verbal Communication, Inter-departmental Coordination, Interpersonal & Presentation Skills
Technical Skills
 MS Office, Windows 98, Windows XP (Operating System), Advanced Computer Applications
 Software Package Coral Draw, Photoshop (Basic)
PROFESSIONAL EXPERIENCE
Project / Account Manager in Corporate Marketing Events, Feb 2015 to Present
Cheil MENA HQ, Media City, UAE
Key Projects to Credit:
 Gitex Shoppers Spring Exhibition (April 2015)
 ADES Shoppers Electronic Exhibition (March 2015)
 Gitex Shoppers Exhibition (November 2015)
 ADES Shopper Electronic Exhibition (November 2015)
 Al Nassariyah Samsung Brand Shop
 Mall Of the Emirates Samsung Brand Shop Renovation
 Dubai Mall Samsung Brand Shop Renovation
 Deira City Centre Samsung Brand Shop Renovation
 Marina Mall Samsung Brand Shop Renovation
 Sharjah City Centre Samsung Brand Shop Renovation
 Mirdiff City Centre Brand Shop Renovation
 Sahara Centre Samsung Brand Shop Renovation
Highlights:
 Supervision of on-site activities and coordinating with teams to manage retail marketing activities liaised with third-party
sub-contractors and initiated efforts to complete projects on schedule.
 Proficient in developing innovative plans for high-valued prestigious projects and implementing impressive implementation
for their campaigns.
 Adept cost control and manage projects within allotted funds for the campaigns and strategies adopted.
 Organize and attend client briefings, understand the requirements and understanding a budget.
 Carefully study the project targets and suggest strategies to enhance brand visibility, customer engagement and increase brand
recall. Thereby suggesting a budget to the client and seeking client approval before drawing up the final contract.
 Allocate project tasks to internal teams, on-board approved contractors and third-party vendors to source material and
manpower, and monitor the completion of project activities.
 Submit progress reports to the management to communicate project completion status, raise requisitions as per the allotted
budget and apply for additional funds.
 Evaluate Request for Proposals (RFPs) submitted by suppliers and recommend the most competitive proposals to the
management for final approval and selection.
 Direct the teams to ensure compliance with Standard Operating Procedures (SOPs), maintain the brand image of the company
through appropriate service delivery as per contractual terms, and secure new client contacts and referral orders.
 Communicate regularly with all members of project teams to note requirements and understand issues, and swiftly resolve
financial, HR and operational problems to maintain schedules.
 Oversee the preparation of expense reports, invoices and vouchers; maintain personnel / staff information and vendor
details for payment processing and future reference.

2. SHARON J PEREIRA
Dubai, UAE +971.521308777sharonniejp@gmail.com
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 Responsible to maintain the project budget through smooth coordination with the finance & treasury department while also
requesting fund disbursements and responding to queries in case of discrepancies.
 Design response sheets to gather feedback from clients on conclusion of programs, events, brand activation and retail
marketing campaigns, evaluate data and present results along with project reports to the top management for review.
Exhibition Floor Manager, Nov 2014 to Dec 2014
Blue Lemon (TEMP) DWTC, Dubai, UAE
Key Project to Credit:
 Gulf Foods and Big5 Exhibition 2014: Designated Exhibition Floor Manager for the project - Gulf Foods and Big 5 2014 -
handled planning, organizing and implementation of activities for hassle-free opening of the exhibition.
Key Responsibilities:
Floor Management
 Gathered registration details of participating companies to determine requirements for accurate exhibition planning.
 Reviewed floor plans to facilitate space allotments for all participants of the exhibition along with rest rooms and other
facilities required for ease of operations and maintained high customer satisfaction scores.
 Coordinated on-site requirements of electricity, parking, fixtures in stalls / booths, security arrangements, CCTV monitoring,
internet & Wi-Fi facilities, VIP lounge for corporate guests etc.
 Secured required permits from governing bodies / authorities and supervised crucial preparations for the commencement /
opening of the exhibition.
 Directed the daily set-up for show hours announced by the management, assisted participants in setting up exhibits/displays
within allotted areas and communicated compliance requirements to avoid empty stalls, early closure of booths etc.
 Assigned specific spaces for technical troubleshooting teams, repairs & maintenance workers and mediated between
participants and designated service providers as and when required.
 Worked in close coordination with building contractors and service providers to accelerate task completion for smooth
operations, addressed issues of participants and updated internal systems accordingly with relevant information.
 Monitored the activities of teams.
 In case of incidents / accidents, initiated damage control measures, provided real-time updates to Safety Managers for rapid
action and created records in the systemfor the purpose of reporting.
 Developed comprehensive reports on conclusion of the exhibition for record-keeping, accounting and audit purposes, and to
identify revisions required in strategy and implementation.
Events Manager in Events and Exhibitions, Sep 2012 to Oct 2014
Sky High Advertising, Dubai Silicon Oasis,UAE
Key Project to Credit:
Conferences & Seminars, Award Ceremonies, Exhibitions, Staff Parties, Product launches, Annualgalas, Team building, mall
Activations etc
 Pharmaceutical companies: Lilly, Astrazeneca, Sanofi Oncology, Julphar, Novatis, Pfizer, Bioderma, Merck Serano ,
Bayer, Mundi Pharma etc
 Other companies: Canon, Abudhabi Educational council, RTA, Oracle, Nestle, Maydan, Honeywell etc
Key Responsibilities:
 Scheduled meetings with clients to obtain requirements for events and promotions, chalked out the scope, and submitted
business proposals as per company policy.
 On contract finalization, developed the theme, design and event plan working in collaboration with client teams and the in-
house creative department.
 Estimated phase-wise fund allotments based on operational requirements, delivered plan to clients, and incorporated
modifications when required.
 Responded to queries regarding budgets, brand management plans, advertising, on-site preparations, pre-event promotion,
closure and post-event services.
 Conducted marketing studies, initiated PR activities and generated market traction from products and services; deployed
social media marketing tools for wider audience coverage.
 Undertook promotion activities, circulated invitations, requested expert speakers and eminent guests to join the proceedings
and oversaw venue artwork / deco.
 Contacted enlisted third-party service providers that included venue decorators, florists, caterers, security agencies etc. and
explained event requirements; verified invoices, processed payments and maintained records for accounting purposes.
 Visited the venue to scrutinize arrangements, assessed food quality through sample tasting, evaluated availability of parking
facilities, rest rooms etc. and checked arrangements against client specifications.
 Procured mementos for guests and corporate gifts.

3. SHARON J PEREIRA
Dubai, UAE +971.521308777sharonniejp@gmail.com
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PREVIOUS ASSIGNMENTS
 Dec 2009 to Aug 2012 (2 Years 1 Month): Events Account Manager Eventwise , Dubai UAE
 Feb 2009 to Sep 2009 (8 Months Contract): Events Operations Manager, Artaaj Events, Dubai,UAE
 Nov 20 04 to Oct 2008 (3 Years 11 Months): Account Executive in MediakraftLLC, Dubai,UAE
 Aug 2002 to Feb 2004 (2 Years 6 Months): Events Executive in DMG World Media, Dubai,UAE
 Mar 2001 to Jun 2002 (1 Year 3 Months): Creative Visualizer & Traffic Controller,Axis Advertising, Dubai,UAE
EDUCATION
 Beams Educational Institute, Dubai, UAE, Diploma in Interior Design (Certified by Cavendish University UK), 2003
 Goa College of Art, Goa, India, Bachelor’s in Advertising and Applied Art, 1999
PROFESSIONAL TRAINING
 2001: Microsoft Office, Nadia Training Institute,Dubai, UAE
PERSONAL INFORMATION
Citizenship: IndiaDate of Birth:16/05/1975Visa Status: Residency Visa (Transferable)Driving License: Issued in UAE
Marital Status: Separated Hobbies & Interests: Singing, Dancing, Music, Sports, Swimming, Painting and Cooking
Language: Fluent in English, Hindi and Konkani
REFERENCES
 Ms. Claire, Events Director (UAE Sector), The Energy Exchange LTD (World Refining Association), Daily Mail Group:
Phone No: + 971.502641202
 Mr Yasong, Corporate Retail Director, Cheil Mena International; Phone No:+971.551036700 / +82 10 36412276
 Mr Alex Wang, Senior Corporate Manager, Cheil Mena International; Phone No:+971.502400875
 Mr Puru, Director Corporate Marketing Manager, Samsung Dubai HQ; Phone No:+971.504516079
 Mr Adarsh, Marketing & Sales Manager, Skyhigh Advertising LLC; Phone No:+971.5550846
 Mr Brian Pereira, Events Sales Manager, MediaKraft / Mediapro Dubai: Phone No:+971.509425627