Rakesh Chhabra is a result-oriented professional with nearly 9 years of experience in sales, marketing, business development, and team management. He is currently working as the State Head for Matrimony Directory, a division of Bharatmatrimony, where he is responsible for developing sales activities and creating alliances to acquire new clients. Prior to this, he held roles such as Branch Manager and Senior District Sales Manager at other companies. He has received several awards for his sales performance and achievements. Rakesh holds an MBA in Marketing and Finance and is conversant with MS Office and internet applications.

1. RAKESH CHHABRA
E-Mail: rakesh5sept@gmail.com
Phone: 09711016003
Address: Tower I-007 Crossing Republic, Proview Laboni,
Ghaziabad-201016, Uttar Pradesh
LinkedIn: rakesh5sept@gmail.com
J O B O B J E C T I V E
Scaling new heights of success with hard work & dedication and leaving a mark of excellence on each
step; aiming for managerial assignments in Sales & Marketing / Business Development with a
leading organization of repute, preferably in Delhi-NCR
P R O F I L E S U M M A R Y
• A result-oriented professional with nearly 9 years of experience in:
~Sales & Marketing ~Business Development ~Training & Development
~Key Account Management ~Revenue Generation ~Promotions & Advertising
~Market Research ~Team Management ~Market Research
• Expertise in managing channels in order to achieve the required market share, revenue and profit for the organization
• Hands-on experience in exploring and developing new markets, identifying customers, brand promotion, new product launch,
accelerating growth & achieving desired sales goals
• Experience in understanding in detail the financial impact of promotions in the territory, rationalizing and ensuring clear
communication and adherence of promotions
• Experience in sales & marketing activities to improve product awareness through brand development efforts
• Expertise in all aspects of product management (customer segmentation, product positioning, pricing, brand management &
sales); adept in providing extensive marketing support with specific focus on product price / mix management, market promotion
and key customer relationship
• An effective communicator with good interpersonal, team building, negotiation, presentation, convincing and analytical skills
C O R E C O M P E T E N C I E S
 Administering sales & marketing operations with focus on achieving predefined sales target and growth
 Forecasting monthly/annual sales targets and executing them in a given time frame thereby enhancing existing clientele
 Implementing sales & marketing activities that can create a positive experience for clients; reaching out to new & unexplored
segments to revitalize stagnant & declining business
 Devising go-to-market strategy with accountability of introducing products to win mutually beneficial deal; pioneering business
development to enhance revenues by identifying market opportunities
 Leading the team members to maintain excellence in operations; identifying the training & development needs of Sales Team
and organizing programmes for the same
 Executing plans to reach out unexplored market segments & customer groups using segmentation & penetration strategies for
business expansion
 Monitoring, recruiting, training & motivating the manpower & ensuring quality deliverables in the market
O R G A N I S A T I O N A L E X P E R I E N C E
Matrimony Directory (A Divison of Bharatmatrimony) Since

2. Branch Manager 11/10/2012
State Head Since April 2015
Key Result Areas:
 Developing sales activities in assigned market by directing the sales team and providing leadership towards the achievement of
maximum profitability and growth
 Creating:
o Alliances and partnerships to acquire and service new clients
o And executing online campaigns to help customer brand
 Generating the advertisement revenue for the Matrimony Directory Divison
 Accountable for building and growing client relationship by maintaining continuous engagement and regular servicing
 A proactive leader and planner with expertise in identifying key accounts, managing portfolio, expanding client base for
augmenting turnovers and achieving desired target/goals

3. Highlights:
 Introduced a new gateway for revenue by starting networking from Chandigarh & Ludhiana.
 Awarded as Best Sales Manager for highest sales at Pan India level in 2010
 Awarded as best branch manager in 2014-2015
 Awarded as PRABHANDAK AWARD at Matimony.com for year 2014-15.
 Being a Sr. Manager I had taken the responsibility for organising the first successful wedding expo in the history of Bharat
Matrimony at Pragati Madan.
 Creating the benchmark by doing highest revenue for continuously six months in year 2014-15.
Getit Info Services Pvt. Ltd., Noida Sep'11-Sep'12
Senior District Sales Manager
Key Result Areas:
 Spearheaded entire sales & marketing activities in the company
 Formulated and implemented short & long-term plans for achievement of desired business objectives
 Coordinated with Tele Marketing, Promotion and Design Team for increasing business
 Provided pre-sales support including customer presentations, demos & writing technical proposals
 Drove business growth through identification & development of untapped markets for business penetration
 Handled activities related to recruitment & training; devised new strategies at team level thus increased the motivational levels
within the team
Indiamart Intermesh Ltd., New Delhi Dec’07–Sep’11
Growth Path:
Executive Dec’07-2007
ASM Aug’-2008
Branch Manager April-2010
Key Result Areas:
 Responsible for performance & development of all sales activities in the assigned market
 Worked effectively on close coordination with sales members
 Allocated, monitored and supported development of each sales lead
 Worked pro-actively to motivate and uplift the reach of monthly sales targets of the branch
 Managed the day-to-day business functions of the branch like maintenance of the records, registers, files, transactions accounts
pertaining to sales
 Enabled systematic coordination with other departments such as business development, client support and office administration
Highlights:
 Successfully received/awarded Pillar of Success for highest new sale in the month of September 2008
 Won various contests as Sales Manager like Clash of Titans for highest sales in a week at Pan India Level in year 2009
A C A D E M I C D E T A I L S
 MBA (Marketing & Finance) from Management Education & Research Institute, New Delhi in 2008
 BA from Govt. PG College, SriGanganagar, Bikaner University in 2005
I T S K I L L S
 Conversant with MS Office (Word, Excel & PowerPoint) and Internet Applications
P E R S O N A L D E T A I L S
Date of Birth: 5
th
September 1984
Address: Tower I-007 Crossing Republic, Proview Laboni, Ghaziabad-201016, Uttar Pradesh

4. Languages Known: Hindi, English and Punjabi
Passport No.: M9025444