@PaulBradshaw, Online Journalism Blog
Birmingham City University and City University London
VISUAL
STORYTELLING
Why news organisations are
investing in datavis - and
visual journalism
How to spot opportunities to
tell stories visually
Why you should never use a
3D bar chart
Why, How and Why
“Photos give the biggest lift with

quotes coming in a close second.
Tweets containing numbers, a video url and hashtags also lead to double-digit boost.”
https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
Part 1:
The rise of the visual. 

Coal Run, central Ohio.
2008: $11m in damages
“Seeing is believing”
http://www.psmag.com/navigation/books-and-culture/the-revolution-will-be-mapped-7130/
The maps provided something
that the narrative and
statistics lacked,

says civil rights attorney Reed
Colfax. “We could articulate
the case in words. But when
you’d put up the maps,
they’d stop listening to you
and look at them [as if to]
say, ‘Is this really possible?’”
http://www.psmag.com/navigation/books-and-culture/the-revolution-will-be-mapped-7130/
www.economist.com/blogs/dailychart/2010/11/cartography
“Half of the New York
Times’ top 20 pieces of
content were examples
of visual journalism”
Aron Pilhofer, News Rewired
http://www.economist.com/blogs/graphicdetail
http://mashable.com/2014/09/25/this-really-depressing-graph-about-the-u-s-economy-is-turning-heads
http://www.vox.com/xpress/2014/9/25/6843509/income-distribution-recoveries-pavlina-tcherneva
http://www.slate.com/blogs/moneybox/2014/09/25/how_the_rich_conquered_the_economy_in_one_chart.html
“Having a simple data
vis on the page
increases dwell time by
a third”
Trinity Mirror
.
Watch: Vox video version of ‘26 charts and maps to be thankful
for’: https://www.youtube.com/watch?v=m6C8soxbN2w
https://blog.slideshare.net/2015/03/04/the-secret-to-activating-your-audiences-brain/
https://blog.slideshare.net/2015/03/04/the-secret-to-activating-your-audiences-brain/
“Photos give the biggest lift with

quotes coming in a close second.
Tweets containing numbers, a video url and hashtags also lead to double-digit boost.”
https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
http://s3.amazonaws.com/kpcbweb/files/85/Internet_Trends_2014_vFINAL_-_05_28_14-_PDF.pdf?1401286773
http://www.journalism.co.uk/news/bbc-to-launch-daily-infographics-shared-on-social-media/s2/a556686/
http://onlinejournalismblog.com/2015/03/03/office-for-national-statistics-tests-its-social-media-strategy/
http://onlinejournalismblog.com/2015/03/03/office-for-national-statistics-tests-its-social-media-strategy/
http://amourier.wordpress.com/2010/08/05/van-gogh%e2%80%99s-starry-night-
%e2%80%93-arlene%e2%80%99s-interpretation-in-tesserae-mosaic-tiles/
Part 2:
Everything that is digital
…can be made visual.

http://amourier.wordpress.com/2010/08/05/van-gogh%e2%80%99s-starry-night-
%e2%80%93-arlene%e2%80%99s-interpretation-in-tesserae-mosaic-tiles/
http://waitbutwhy.com/2014/05/life-weeks.html
https://twitter.com/BBC6Music/status/566951376534519808/photo/1
Times film genres
http://birminghameastside.com/2014/11/18/romanian-presidential-elections-birmingham/
Part 3:
We make it visual. 

http://lovewapping.org/2014/05/sankey-diagram-tower-hamlets-funding/
http://www.thebureauinvestigates.com/2013/11/24/timeline-of-a-massacre/
http://blog.visual.ly/cnn-tells-stories-with-data-in-
six-second-vine-videos/
#datavine
http://cbviz.co.uk/
http://cbviz.co.uk/
http://cbviz.co.uk/
http://cbviz.co.uk/http://cbviz.co.uk/
http://cbviz.co.uk/
Screen Shot 2015-03-13 at 08.40.03
http://cbviz.co.uk/
Canva
UseChisel.com
100yearsofworldcuisine.com
http://www.thinglink.com/scene/314329753735659521
.
…and why you should
never use a 3D bar chart

http://www.bgr.com/2012/02/03/ios-apps-crash-more-than-android-apps-study-
shows/
https://vine.co/Mariah.Randi.Stewart
1. The scarcity principle:
media is the new
exclusive
https://vine.co/Mariah.Randi.Stewart
1. The scarcity principle:
media is the new
exclusive
2. A visual sensibility:
opportunities to turn
data into stories
https://vine.co/Mariah.Randi.Stewart
1. The scarcity principle:
media is the new
exclusive
2. A visual sensibility:
opportunities to turn
data into stories
3. Use the right tools for
the purpose
https://vine.co/Mariah.Randi.Stewart
1. The scarcity principle:
media is the new
exclusive
2. A visual sensibility:
opportunities to turn
data into stories
3. Use the right tools for
the purpose
@PaulBradshaw, OnlineJournalismBlog.com
vine.co/paulbradshaw facebook.com/paulbradshawuk
paulbradshaw.tumblr.com youtube.com/onlinejournalist
QUESTIONS.

Visual storytelling