2. The Key Stages of production
Development
Pre-production
Production
Post-production
Distribution/marketing (next phase)
3. DEVELOPMENT
Finding Finance
Script development
Stars (getting actors)
Director
Other Key Crew
Role of the Producer
The production company may be either a small company or a larger one, selling its products to a
film studio or presenting it at a theatrical venue, or, in the case of film and television, it may be
the studio itself. A coproduction is a theatrical presentation or film made by more than one
company or a Conglomerate of multiple companies. It is common for actors to form their own
production companies so that they can have more control over their own careers.
4. The package
A script treatment - ten or more pages
concerning storylines, characters and locations
Generic profile of film - help investors to “place”
film in marketplace (potential audience)
Proposed budget - rough guide to price
Visual representation of key narrative moments
Key personnel - stars, director, DOP, etc
Potential spin-offs, merchandising and tie-ins -
all its money making potential.
5. Securing Finance
- Can be complex and very lengthy
- Must attract potential investors
- Generate confidence in film’s ability to create revenue
- Returns can be enormous
- But very risky and can flop
- The higher the film’s profile, the more likely to attract
investors
- Blockbusters attract more than low budget
- Only one in ten films make significant financial
return!
6. FINANCE
100% financing - a studio or other
backer gives 100% of the film’s budget in
return for full ownership of the film.
Multi-party financing - the independent
producer typically raises finance from a
host of sources.
7. EXERCISE
Titanic $200,000,000
Spiderman 2 $200,000,000
Waterworld $175,000,000
The,Wild,Wild West $175,000,000
Van Helsing $170,000,000
Terminator 3 $170,000,000
Troy $150,000,000
With a partner, look at the list of the biggest film budgets and discuss….
1) What factors do you think helped secure such huge amounts of
investment in these films?
9. PRODUCTION
Camera crew and equipment
Sound crew & sound equipment/microphones
Lighting crew and lighting equipment
Production Design – Art direction and dressers
Actors – Method and typical day
Costumes/props, Make-up and hair
Special FX – green screens and blood
12. DISTRIBUTION
Launching a film in the marketplace
Distributor acquires rights to film
Could invest in film at beginning
Part of larger company and automatically
distribute film (conglomerate)
The global film entertainment business is
worth a whopping….$60 billion!!!
13. CIRCULATION
How many copies of film to circulate?
– Saturation: 700-1000 prints
– Arthouse: 20 prints
14. Release cycle
Length of Where/what?
time
Start Theatrical release
3 months Airline
4-6 months Hotel pay-per-view
6 months DVD rental + PPV/Video-on-demand
6-12 months DVD sale
18 months Pay-TV (eg FilmFour, Sky)
36 months Free-TV (eg BBC1)
After… Further revenues are available from soundtracks,
merchandise, sponsorship and long term library sales.
15. Release times/dates
Fridays (start of weekend when people go
out)
Seasonal….(christmas/halloween/valentines)
School holidays for blockbusters
Jan-March for potential award winners
(Oscars)
Competition - too many blockbusters, too crowded
(might lose to the big films if you are small)
16. Target audience
Sometimes films go the extra mile to
ensure it will be successful
They do things to make sure audiences do
in fact enjoy/understand film
They do things like…
– test screenings
– And then……Focus group study (ask questions)
Read test screening in media magazine*