Gisele McAuliffe, President of Bigger Impact, and Eniola Mafe, Program Manager of the Niger Delta Partnership Initiative Foundation, discussed how they collaborated on a project to capture powerful images about the impact of their organization's work and how they have been able to leverage these images for communications and fundraising.

1. Make A Bigger Impact with
Visual Storytelling

2. Case Study

3. “Those who tell the
stories rule
society.”
-Plato

5. Storytelling builds
emotional connections
between an organization
and its
target audiences.

6. MISSION
Establish innovative multi-stakeholder
partnerships that support programs which
empower communities to achieve a peaceful
environment for equitable economic growth in
the Niger Delta.

11. NIGERIA TODAY
• Biggest African
economy
• Fast growing
middle class
• Most opportunities
for commercial
agriculture in Africa

12. OBJECTIVE #1
Replace low quality photos.

15. OBJECTIVE #2
Establish a comprehensive online photo and story
folder for everyone to access.

17. OBJECTIVE #3
Convince target audiences to reimagine Nigeria
and the Niger Delta.

22. OBJECTIVE #4
Simplify and make tangible NDPI’s
distinct development approach.

25. OBJECTIVE #5
Utilize the new images and stories across all
of NDPI’s communication channels.

34. OBJECTIVE #6
More accurately portray working
women of the Niger Delta.

40. BIGGER IMPACT’S
VISUAL STORYTELLING PROCESS
1. Visuals + stories = 2 person team
2. Prepare! Prioritize headquarters & field objectives
3. Research best locations and interview subjects
4. Create DETAILED itinerary (keep it real)

42. BIGGER IMPACT’S
VISUAL STORYTELLING PROCESS
1. Visuals + stories = 2 person team
2. Prepare! Prioritize headquarters & field objectives
3. Research best locations and interview subjects
4. Create DETAILED itinerary (keep it real)
5. Make a wish list of the most dramatic stories and
gorgeous images to find. Which ones will bring
the organization’s impact data to life?

43. WHAT DID WE ACHIEVE?

44. WHAT DID WE ACHIEVE?
1. Documented NDPI’s impact across 24 program
activities
2. Produced 450+ images, captions, license
3. Obtained 100 signed photo releases for
reproduction
4. Recorded & transcribed 35 interviews from
beneficiaries and partners
5. Collected qualitative evidence to be integrated into
5-year impact assessment

45. WHAT DID WE ACHIEVE?
6. Enhanced content and visuals of the
NDPI brand & approach for the next two
years.

46. STORYTELLING TIPS FOR NONPROFITS
1. Understand the brand
2. Visualize impacts
3. Focus on how to elevate both

47. EMOTIONSEMOTIONS THEMESTHEMES
MESSAGE
S
MESSAGE
S
STORYTELLING TIPS FOR NONPROFITS

48. STORYTELLING TIPS FOR NONPROFITS
In The Field:
• Absorb the environment and
everything that’s going on
• Engage subjects, simple conversation
can reveal a lot and put them at ease

49. STORYTELLING TIPS FOR NONPROFITS
In The Field:
• Collaborate
• Improvise
• Look for visual details

50. QUESTIONS?

51. Bigger-Impact.com
569 East Nelson Ave., Suite 200
Alexandria, VA 22301 USA
info@Bigger-Impact.com
+1.703.683.6025