The document outlines four key elements for effective infographic design: selecting an engaging topic, telling a compelling story, creating visually appealing graphics, and ensuring shareability. It emphasizes that many successful infographics do not require data visualization and provides tips on optimizing content for search engines and social sharing. Additionally, it suggests using humor, timely issues, and innovative insights to enhance the infographic's impact.

1. INFOGRAPHIC
DESIGN
A M A R K E T E R G I Z M O P R E S E N TAT I O N
4 KEY ELEMENTS OF GREAT

2. Elements of a Great Infographic
Interesting Data or Information
Visually Appealing Story
Easy to Understand Design
Optimal Shareability
4

3. { }1 CHOOSING A TOPIC
(DATA NOT REQUIRED)

4. 53% OF THE MOST SHARED
INFOGRAPHICS DO NOT
ACTUALLY CONTAIN DATA
VISUALIZATION.
“ “

5. 4GREAT SOURCES OF INFOGRAPHIC TOPICS
TIMELY ISSUEObservational Humor
Novel Insights
How To
Timely Issue

6. How To
Any instructional
guide, such as the
one to the right on
how to make beer.

7. Insights
Novel
Any new way of looking at
something, such as
presenting new research or
combining existing
information in a new way.

8. Timely
Graphics tied to news events or
significant dates can easily capitalize on
existing momentum.
Issues

9. HUMOR
Observational
THE BIGGEST LIES ON THE INTERNET
Pick up on trending memes or long-standing
social phenomena or combine observations in
a new way to come up with a humorous
results.

10. { }2 TELLING A STORY
DON’T BE BORING

11. Use a topic with a natural
progression to guide your
reader through the story

12. Use text,
images, color,
and space.
Notice how your
eye flows through
this example
without needing to
read it up close.
CREATE HIERARCHY

13. • Create a compelling visualization or clever
revision of common information.
• Offer an easy-to-understand version of big
data
• Provide an innovative solution.
TEXT AND GRAPHICS MUST:
(pick at least one)

14. { }3 DESIGNING
THE “GRAPHIC” PART

15. 53% OF THE MOST SHARED
INFOGRAPHICS DO NOT
ACTUALLY CONTAIN DATA
VISUALIZATION.
“ “
REMEMBER…

16. CHOOSE VISUALS
CONSCIOUSLY
OR
Deliberately
Unrelated
Thematically
Related to
Your Topic

17. REGARDLESS OF
STYLE, FOLLOW
THESE GUIDELINES

18. TIMELY ISSUE
RESTRICT USE OF COLOR
USE WHITE SPACE WISELY
JUST A FEW FONT STYLES
ESTABLISH HIERARCHY

19. { }4 SHAREABILITY
LET THEM FIND & LIKE YOU

20. SEO
Your Site
Needs
Making your infographic easy to find is
typically a matter of larger site-wide
SEO efforts. Make sure the page
where your infographic lives also
contains optimized content.

21. METADATA
Your Page
Needs
Incorporate the
keywords from your
infographic into the
meta title and
description of the
page itself to clearly
demonstrate to
search engines
what the whole thing
is about.

22. SHAREABILITY
Your
Infographic
Needs
• Create an embed code so people can
repost the infographic
• Format share-friendly sizes for popular
social networks
• Include logo and links to your social
profiles on the infographic
• Try recreating it as a SlideShare a few
weeks after its initial launch

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