This document discusses the principles of visual storytelling through manipulation of visual components such as space, line, shape, tone, color, movement, and rhythm. It explains how increasing contrast between components creates greater visual intensity, while increasing affinity creates less intensity. Each component is then defined in more detail, outlining characteristics and how they can be manipulated for different dramatic effects in a performance. The document concludes with a suggested creative task applying these principles to create a high and low intensity dance sequence.
Lighting Techniques in Photography
Natural Lights Vs Artificial Lights
Lighting Concepts
Three Point Lighting Techniques
Use of Three Points Lighting
Essentials rules of Lights in Photography
Importance of Light in Photography
Square Inverse Law
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
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NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Lighting Techniques in Photography
Natural Lights Vs Artificial Lights
Lighting Concepts
Three Point Lighting Techniques
Use of Three Points Lighting
Essentials rules of Lights in Photography
Importance of Light in Photography
Square Inverse Law
Narrative Image: The How and Why of Visual StorytellingDaniela Molnar
Explores the basics of how images communicate. Looks at various types of visual narratives. Presented to the Guild of Natural Science Illustrators at the 2011 national conference in Olympia, WA on July 12, 2011.
Subscribe to the NewsCred Blog: http://newscred.com/subscribe
NewsCred and Getty Images have joined forces to create a guide on how brands can incorporate visual storytelling successfully into their campaigns for maximum impact.
The full guide is available for download here: http://newscred.com/theacademy
Also check out the accompanying interactive microsite here: http://bit.ly/1uEqB27
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
JESS3’s shares our thoughts on the key elements and mechanisms of visual storytelling.
At the very heart of it all: storytelling is no longer just for Hollywood. In the advertising and business world, it’s not just about a brand telling its history or its story. Gone are the days of branded marketing: storytelling is now about telling the definitive narrative about an issue or topic in a wholistic way -- the state of, the evolution of, the future of. And it is in this context that brands will most successfully communicate with their consumer.
Originally presented at Oklahoma City’s Ad Club on 6/13/12.
Are you leveraging social proof to optimally boost leads and sales? Checkout out these tricks for harnessing current and past customer success (testimonials, star ratings, customer action shots, etc.) to drive more conversions.
You'll learn:
- What kinds of social proof aid conversion (and why)
- Common conversion-killing social proof cases to avoid
- When and where social proof matters on a landing page
- How to score/grade the quality of your social proof
- What elements make a highly persuasive testimonial (and how to get them)
BONUS: Learn my "CRAVENS" methodology -- a simple scorecard for measuring the quality of social proof to effectively persuade conversion. CRAVENS = Credible, Relevant, Attractive, Visual, Enumerated, Nearby [anxiety points], Specific.
Note: A "craven" is a chicken, quitter, scaredy cat, etc. The CRAVENS model focuses on leveraging social proof to strategically reduce anxiety (i.e. scaredy cat, abandonment tendencies) and in turn boost conversion. Get ready for some actionable social proof tips and some epic LOL cat slides! #RememberTheCravens (scaredy cats!)
>> Presented Aug 26, 2014 for an Unbounce Webinar.
Short link: http://j.mp/socialproofcrowebinar
Pitching Ideas: How to sell your ideas to othersJeroen van Geel
Learn how to convince others of your UX ideas by understanding them.
We are good in designing usable and engaging products and services. We understand the user's needs and have a toolkit with dozens of deliverables. But for some reason it remains difficult to sell an idea or concept to team members, managers or clients. After this session that problem will be solved!
Selling your ideas and convincing others is one of the most undervalued assets in our field. This ranges from convincing a colleague to use a certain design pattern to selling research to your boss and convincing a client to go for your concept. You can come up with the best ideas in the world, but if it is presented in the wrong way these ideas will die a lonely dead. This is sad, because everybody can learn how to bring a message across. The main thing is that you know what to pay attention to.
In this session I will take you on a journey through the world of presenting ideas. We will move through the heads of clients and your colleagues, learn what their thoughts and needs are. We will move to the core of your idea and into the world of psychology.
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
10 Disruptive Quotes for EntrepreneursGuy Kawasaki
People think that innovation happens by sitting around with your buddies and letting magical ideas pop into your head. Or, your customers tell you exactly what they need, and you just have to build it.
Dream on. Innovation is a hard, messy process with no shortcuts. It starts with making something that you’d like to use and that might make people’s lives better. Then you have to get the word out that your product or service exists.
Follow #VirginDisruptors to join the conversation with Richard Branson and Guy Kawasaki as they talk about whether entrepreneurs have lost the will to innovate.
The Live Google+ Hangout with Richard Branson will be live streamed on Friday, May 9 at 9:30 am PT/12:30 pm PT with a live audience as well. It’s sure to generate a thoughtful conversation and innovative thinking. RSVP on the Google+ event to get a reminder. http://bit.ly/1mgP0b6
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
17 Copywriting Do's and Don'ts: How To Write Persuasive ContentHenneke Duistermaat
You studied several copywriting books.
And read blog post after blog post about writing.
But writing your own web copy?
It’s a struggle.
You know the grammar is fine.
But the copy sounds bland. Perhaps even a little too salesy.
You read, and re-read your copy. You can’t quite put your finger on it. What’s wrong? How can you improve it? And persuade more people to buy?
Today I’ve assembled 17 examples of yucky copy. And I tell you exactly what’s wrong, and how to improve it.
Enjoy
The Elements of Art
The Ingredients for a great Composition
What are the elements of art?
The Elements of Art are the “tools” that artists use to make art. They are the basic “foundation” of a good composition
The Elements of Art are the “tools” that artists use to make art. There are 7 of them:
Line - A line is a path that a point takes through space. Lines can be thick, thin, dotted or solid. They can make straight movements, zig-zags, waves or curls. They may be:
Horizontal Lines are generally restful, like the horizon, where the sky meets land
Vertical lines seem to be reaching, so they may seem inspirational like tall majestic trees or church steeples
Diagonal lines tend to be disturbing. They suggest decay or chaos like lightening or falling trees.
Expressive Lines tend to be found in nature and are very organic
Constructive lines are other lines that are very measured, geometric, directional and angular. They tend to appear to be man-made because of their precision.
Value - Value is the lightness or darkness of a color. Value makes objects appear more real because it imitates natural light. When showing value in a work of art, you will need a LIGHT SOURCE. A light source is the place where the light is coming from, the darkest areas are always on the opposite side of the light. In order to have a successful drawing, you will need to show a full value range, which means that there are very light areas, middle tones, and very dark areas. This is a way of giving a work of art Contrast. In drawing value can be added several ways: Ways value can be added:
Cross-hatching is when you use irregular lengths of parallel lines that cross over each other diagonally. The closer together the lines are placed, the darker the value.
Stippling is the use of dots to create shade. This is accomplished by placing dots very close together to create dark values and farther apart to create lighter values.
Soft shading is when you use your pencil to create soft gradual movements from one value to the next using full value range.
Texture - is the way the surface of an object actually feels. In the artistic world, we refer to two types of texture-tactile and implied. Tactile (or Real) Texture is the way the surface of an object actually feels. Examples would be sandpaper, cotton balls, tree bark, puppy fur, etc.
Implied Texture is the way the surface of an object looks like it feels. This is the type of texture that artists use when they draw and paint. Textures may look rough, fuzzy, gritty, or scruffy, but can’t actually be felt.
Shape - Shape is created when a line becomes connected and encloses space. It is the outline or outward appearance of something. Shapes are 2 Dimensional (2-D) which means there are 2 ways they can be measured. You can measure its HEIGHT and its WIDTH. There are two basic types of shape.
Art, and especially visual arts, is the topic that requires both background knowledge and imagination. Most teachers are afraid of it, the same as most students are bored with it. However, with the concept maps and cause-and-effect sentences it may become a source of fun in the English classroom. So, to make teaching of art more effective, I suggest a couple of ideas, which will also be the key points for the workshop:
1) Basic history of art - it gives us not just facts but useful vocabulary for describing works of art.
2) Elements of design and what they mean.
3) How to describe a picture or a photograph.
Chapter Four – Enclosed is your assignment on Culture 1- What i.docxchristinemaritza
Chapter Four – Enclosed is your assignment on Culture:
1- What is the difference between “Culture and Society”?
2- What is Ethnocentrism vs Relativism, explain in your own words?
3- What is convention, Cultural diffusion, Cultural Universal, and Cultural Alternatives?
4- What are the five main “Social Institutions” and explain their functions to the Structure of “Society”?
5- View documentary below and compare and contrast this footage as it relates to your own “Cultural practices” One page reaction paper, make sure you include appropriate academic references. Note that the references will not count toward your page limitation.
https://www.youtube.com/watch?v=BM63f5SBlkw
https://www.youtube.com/watch?v=qYgQkH4S7cY
the Garifuna heritage pt.1
the Garifuna heritage pt.2
AD207a Spring 2017
FORMAL ANALYSIS ASSIGNMENT
Directions:
• Find an artwork in a public place we can both easily visit in person. You must
contact me about which piece you wish to use for this paper before you start writing.
You must visit the artwork in person, more than once if possible, to examine both
formal elements and principles of design used in the composition. Make sure you’re
looking very closely, taking detailed notes, and even drawing sketches. Depending
on where your artwork is located, you should be able to take a NO-FLASH photo for
reference. For help with formal elements of art and principles of design, see the
attached handouts from the J. Paul Getty Museum.
• Beyond just observing, you should begin to cultivate some ideas about the formal
qualities of the artwork and what effect they have. You will develop these ideas into
a thesis and use your observations of the formal qualities of the artwork to support
your argument. For reference, refer to Sylvan Barnet’s example of a “Formal
Analysis,” found in the Formal Analysis module on D2L.
• You will then write a 1000-word (1000 minimum, 1300 maximum) essay carefully
analyzing the formal qualities of the artwork and what effect they have. Along with
your formal analysis essay, you must submit an image of the artwork you have
analyzed.
This assignment is worth 20% of your final grade and will be submitted in two stages.
Stage 1 due: Sunday, March 26, 11:59 pm (100 pts. total)
Part A:
You must visit a writing center somewhere on campus with your rough draft
essay by this time and ask them to email me a copy of your meeting report.
Part B:
Upload your rough draft to D2L. This is the same version you took to the
WATL, uncorrected.
As soon as I verify that you visited the writing center with a rough draft and
uploaded it to D2L, you will be awarded full credit for this portion of the assignment.
Stage 2 due: Sunday, April 23, 11:59pm (100 pts. total)
You must submit a final, revised draft to D2L by this time.
AD207a Spring 2017
Grading Rubric
The following rubric will be used to assess the final ...
12. The greater the contrast in a visual component, the more the visual intensity or dynamic increases. The greater the affinity in a visual component, the more the visual intensity or dynamic decreases. The Principle of Contrast and Affinity
28. Any picture can be reduced to simple lines. This is called a linear motif. A picture’s linear motif can be any combination of circular, straight, vertical, horizontal, or diagonal lines. Linear Motif
32. Straight lines are often associated with these characteristics: direct, aggressive, bland, honest, industrial, ordered, strong, unnatural, adult, rigid.
33. Curved lines are often associated with these characteristics: indirect, passive, pertaining to nature, childlike, romantic, soft, organic, safe, flexible.
34. The circle is the most benign of the basic shapes. It has no direction or intrinsic visual dynamic. Circular shapes seem cute and friendly. Basic Shapes Square shapes seem to possess a visual stability and solidity. The triangle is the most dynamic of the three shapes because it contains diagonal lines. It points into a particular direction and has an intrinsic dynamic.
35. Anything on stage (e.g. lights, costumes, performers) can be manipulated through controlling all visual components (e.g. shapes).
41. Colors often have emotional characteristics associated with them. These can easily lead to stereotypes and hider creative freedom.
42. Audiences can be primed with colors and meanings for each color. Every time the color appears on stage it can create a preset emotional reaction.
43. Colors can be assigned to two different dramatic worlds (or ideas): blues and greens are used to show the abusive world of a trapped housewife (or the idea of imprisonment) whereas reds, yellows and oranges are assigned to her world of adultery (or the idea of freedom).
44. Main characters/groups can be primed with colors: Victims wear red or appear in red light, criminals wear yellow or appear in yellow light etc.
45. A color can be representative for an idea: Red represents conflict.
46. Using similar colors throughout a scene or an entire performance creates affinity and less visual intensity. Using contrasting color schemes will increase the visual intensity.
48. Movement is first: The audience’s attraction will always be drawn to a moving object. Brightness is second: If there is no movement, the viewer’s point of attention will be drawn to the brightest area on stage.
49. Direction: an object/subject can make horizontal (least dynamic), vertical and diagonal (most dynamic) moves. Quality: the movement of an object/subject can be straight (direct, aggressive, unnatural, etc.) or curved (indirect, passive, organic etc.). Scale: a movement can be big (more intense) or small (less intense). Speed: a high rate of speeds is usually more intense and dynamic than a low rate of speed. Four ways to categorize movement
50. The order of visual components that will attract the audience’s attention and guid their eye movement is as follows: 1. Movement. 2. The brightest object. 3. The most saturated color. 4. The performers’ eyes. 5. The object with the most visual component contrast.
52. Every rhythm is made up of three subcomponents: alternation, repetition and tempo. Alternation of sound and silence, of movement and stillness, of light and dark etc. Repetition of alternation: only sound-silence-sound-silence-sound can produce a rhythm. Tempo is the rate of alternation and repetition (speed). Long intervals of time create a slow tempo and short intervals create a fast tempo.
53. Almost any meaning can be associated with rhythm: A faster rhythm may communicate happiness, excitement, or comedic intent. A slower rhythm may suggest calm, sadness, or tragedy. A regular rhythm has a predictable pattern and usually communicates affinity or a lack of intensity. An irregular rhythm usually increases rhythmic contrast and produces greater visual intensity or dynamic.
54. Creative Task: 1. Form two groups. 2. Group A creates a short dance sequence of great visual intensity (e.g. a climax scene). Group B creates a short dance sequence of small visual intensity (e.g. a resolution scene) 3. Present your material and explain how you have manipulated certain visual components in order to achieve your intensity.