The document discusses transmedia storytelling, which involves telling a story across multiple platforms and formats using digital technologies. It engages audiences on multiple platforms to enhance the story experience. Effective transmedia disperses story elements systematically across media to contribute uniquely to the overall story. While not requiring a large budget, transmedia should not be seen as just a marketing strategy, but as allowing storytellers to share their vision. Tips provided include developing transmedia from the beginning as part of the overall strategy and ensuring each platform's content is unique while keeping the story as the highest priority.