SlideShare a Scribd company logo
WHY NOW?
(Disruptive)
  TECHNOLOGY
Hardware & Coding Edition
DEATH OF THE HOME PC
  Units Sold

1000000000
 900000000
                                                                                                                   Tablets
 800000000
 700000000
 600000000
 500000000
                                                                                                               Smartphones
 400000000
 300000000
 200000000                                                                                           Personal Computers
 100000000
               0
                2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

               Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
SHIFT IN ECOMMERCE
                                  Website Traffic By Device
100%
                                                                          Tablet
90%                                                                  Smartphone
80%
70%
60%
50%                                          PC

40%
30%
20%
10%
 0%
 Q1 2011             Q2 2011   Q3 2011    Q4 2011     Q1 2012   Q2 2012     Q3 2012

  Source: Monetate
RESPONSIVE
  DESIGN
  A Quick History Lesson - Then & Now
Coded Web Timeline
1996-2000 HTML WYSIWYG Editors


                                    2001 - Tableless, Fluid/ “Liquid” Layouts

2001: Content Management Systems


                                    2005 - Adobe Flash



       2010 - Now - HTML5/Mobile Applications/Responsive Design
User Experience
INFORMATION
  OVERLOAD
  “We’re	
  overwhelmed	
  by	
  data	
  and	
  info,	
  we	
  want	
  things	
  that	
  
  make	
  communica;ons	
  more	
  simple,	
  less	
  complex.”

                                            -­‐	
  Jason	
  Korman,	
  CEO	
  of	
  Gaping	
  Void
“GeAng	
  informa;on	
  off	
  the	
  
Internet	
  is	
  like	
  trying	
  to	
  take	
  a	
  
drink	
  from	
  a	
  fire	
  hydrant.”
                              -­‐	
  Mitchell	
  Kapor
“Anyone?”
Social Is Visual
44% of users
ARE MORE LIKELY TO ENGAGE WITH A BRAND THAT
POSTS PHOTOS VS. OTHER FORMS OF MEDIA




Source: ROI Research
Site Retargeting
“Don’t put all your eggs in one basket.”
Average CTR : 0.21% - Marketing Sherpa, 2008
WHAT IS YOUR
DIFFERENTIATION STRATEGY?
“Never judge a book by its cover.”
90%	
  of	
  informa?on	
  transmi@ed	
  to	
  the	
  brain	
  is	
  visual,	
  and	
  
visuals	
  	
  are	
  processed	
  60,000X	
  faster	
  in	
  the	
  brain	
  than	
  text.
                                         	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  -­‐	
  Source:	
  3M	
  	
  	
  	
  	
  	
  
1 month after the introduction of
Facebook timeline for brands, visual
content -- photos and videos -- saw
65% increase in engagement.
 Source: Simply Measured




 ...then they bought Instagram.
Your customer is the new C-Level boardroom executive.
THE SOLUTION?
6 Types of Visual Content


Photos           Videos


Infographics     Memes



Comics           Visual Note-taking
B2C Case Study: Whole Foods
B2B Case Study: Maersk Line   Positive reinforcement in
                              the # of impressions or
                              subliminal repetition
Visual does...




Brand Awareness    Promote Events    Educates




Brand Position    Product Launches     Sell
WHAT DOES
   THE
 FUTURE
  HOLD?
True Social/Mobile Commerce
Platforms and Apps Have To Evolve
   for Publishers and Advertisers
Luminate Image Platform
Takeaways

•A Return To Traditional (of sorts)

•An “All Access Pass”

•Images Add Value

•Continued Growth

•Big Data Equals Big Opportunities
Actionable Items
•Get your customers involved

•Keep context top of mind

•Focus on the experience

•Utilize your SMEs

•Go back to the future

•Measure the data
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World
InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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InstaBRAND: The Rise of Visual Storytelling in a Content Marketing World

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  • 5. DEATH OF THE HOME PC Units Sold 1000000000 900000000 Tablets 800000000 700000000 600000000 500000000 Smartphones 400000000 300000000 200000000 Personal Computers 100000000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Gartner, IDC Strategy Analytics, company filings, Business Insider estimates
  • 6. SHIFT IN ECOMMERCE Website Traffic By Device 100% Tablet 90% Smartphone 80% 70% 60% 50% PC 40% 30% 20% 10% 0% Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Source: Monetate
  • 7. RESPONSIVE DESIGN A Quick History Lesson - Then & Now
  • 8. Coded Web Timeline 1996-2000 HTML WYSIWYG Editors 2001 - Tableless, Fluid/ “Liquid” Layouts 2001: Content Management Systems 2005 - Adobe Flash 2010 - Now - HTML5/Mobile Applications/Responsive Design
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  • 11. INFORMATION OVERLOAD “We’re  overwhelmed  by  data  and  info,  we  want  things  that   make  communica;ons  more  simple,  less  complex.” -­‐  Jason  Korman,  CEO  of  Gaping  Void
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  • 13. “GeAng  informa;on  off  the   Internet  is  like  trying  to  take  a   drink  from  a  fire  hydrant.” -­‐  Mitchell  Kapor
  • 16. 44% of users ARE MORE LIKELY TO ENGAGE WITH A BRAND THAT POSTS PHOTOS VS. OTHER FORMS OF MEDIA Source: ROI Research
  • 18. “Don’t put all your eggs in one basket.” Average CTR : 0.21% - Marketing Sherpa, 2008
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  • 21. “Never judge a book by its cover.”
  • 22. 90%  of  informa?on  transmi@ed  to  the  brain  is  visual,  and   visuals    are  processed  60,000X  faster  in  the  brain  than  text.                                                                            -­‐  Source:  3M            
  • 23. 1 month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw 65% increase in engagement. Source: Simply Measured ...then they bought Instagram.
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  • 26. Your customer is the new C-Level boardroom executive.
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  • 29. 6 Types of Visual Content Photos Videos Infographics Memes Comics Visual Note-taking
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  • 36. B2C Case Study: Whole Foods
  • 37. B2B Case Study: Maersk Line Positive reinforcement in the # of impressions or subliminal repetition
  • 38. Visual does... Brand Awareness Promote Events Educates Brand Position Product Launches Sell
  • 39. WHAT DOES THE FUTURE HOLD?
  • 40. True Social/Mobile Commerce Platforms and Apps Have To Evolve for Publishers and Advertisers
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  • 46. Takeaways •A Return To Traditional (of sorts) •An “All Access Pass” •Images Add Value •Continued Growth •Big Data Equals Big Opportunities
  • 47. Actionable Items •Get your customers involved •Keep context top of mind •Focus on the experience •Utilize your SMEs •Go back to the future •Measure the data