This document discusses how visual content can improve marketing efforts. It notes that 65% of people are visual learners and visuals increase willingness to read and retention of information. Examples of visual content that are effective include photos, videos, illustrations, and infographics. Specific stats show people remember 65% of information paired with images versus 10% without. The document provides tips for creating visual assets that grab attention and guidelines for using images, videos, and other visuals in marketing content.

1. Visual Content
Marketing
Improve Your Marketing Through Visual Content

2. Visual Content:
Stop & Create Visual Go To’s-
The main aim is to
create visual cues that
complement the
information you’re
trying to present
Your goal in creating a
visual asset is to make
your information easier
to understand,
reference and digest
Image Source: Google Images

3. Visual Content:
Assets-
Use certain
colors or
imagery to set a
tone or emotion
Present a
recurring
idea in a
unique way
Grab a whole
lot of
attention
Visual assets give
you creative
control over how
your message is
perceived:
Compiled by author from sources: designschool.canva.com Image Source: Google Images

4. Visual Content:
Stats-
Photos
Video
Illustrations
Infographics
65% of senior marketing
executives believe that
visual assets
are core to how their
brand story is
communicated:
Compiled by author from sources: blog.hubspot.com

5. Visual Content
Stats-
Colored visuals increase
people's willingness to
read a piece of content
by 80%
When people hear
information, they're
likely to remember only
10% of that information
three days later
If a relevant image is
paired with that same
information, people
retained 65% of the
information three days
later
Compiled by author from sources: blog.humspot.com

6. Visual Content:
SlideShares-
SlideShare makes an important impact when running a B2B
business
SlideShare receives 500% more traffic from business owners
SlideShare isn’t just for presentations, it’s a great place to
upload infographics
Image Source Google Images

7. Visual Content:
Share Videos-
Share a YouTube or Vimeo Link
Add video to your blog posts
If using WordPress upload from
your library and paste
Image Source: Google Images

8. Visual Content:
Representations-
Over half of the
world’s
population, (65%)
are thought to be
visual learners
The majority of
people
understand
information
better when it’s
visualized
Creating
successful
representations
of complex ideas
will help people
understand them
Compiled by author from sources: designschool.canva.com Image Source: Google Images

9. Visual Content:
Image to Text- General Rule-
1 image for
every 350 words
A 2000 word
article should
have at least 6
images
Add
images at
regular
intervals
Compiled by author from sources: contentmarketinginstitute.com

10. Visual Content:
Video Stats-
Compiled by author from sources: blog.hubspot.com Image Source: Google Images
51.9% of marketing
professionals name
video as the type of
content with the
best ROI
Shoppers who view
video are
1.81X more likely to
purchase than non-
viewers
The word “video” in
an email boosts
open rates by 19%,
click-through rates
by 65% and reduces
unsubscribes by 26%
2015, mobile video
plays exceeded 44%
-- up 74% from
2014 and up a
whopping 844%
since 2012

11. Visual Content:
Infographics Stats-
Eye-tracking studies
show internet readers pay
close attention to
information-carrying images
Infographics- The B2B content
marketing tactic with the
biggest increase from 2014 to
2015, up from 51% to 62%
Image source googleimages.com

12. Visual Content:
Illustration Stats-
People following
directions with text
and illustrations do
323%
better
Than people following
directions without
illustrations
Compiled by author from sources: blog.hubspot.com Image Source: Google Images

13. Visual Content:
Don’ts-
Compiled by author from sources: blog.visme.co Image Source: Google Images

14. Visual Content:
Before You Post-
Does this visual
content enhance
my message in
some way?
Is this visual
content clear and
easily
read/understood?
Is this the best
possible type of
visual content for
this context?
How will my
audience react to
this visual
content?
Compiled by author from sources: designschool.canva.com

15. Contact Us for the Full Presentation:
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13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

16. Sources Cited
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outstanding-visual-content
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http://www.marketingprofs.com/opinions/2016/29197/gifs?adref=nlt012216
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