This document provides a summary of key content marketing strategies from A to M. Some of the main points covered include amplifying content across multiple channels, creating useful content that provides value to the audience, committing to a long-term documented content strategy, optimizing content for mobile, employing images to increase engagement, focusing on niche topics, gaining support from executives, using blogging to increase traffic, leveraging infographics, planning content distribution through a calendar, keeping goals and content realistic and relevant to the audience, and measuring results to optimize campaigns over time.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
Why It Doesn’t Matter If You Are #1 on GoogleCharlie Kalech
The Death of the Keyword and what you should be focussing on instead. Is SEO dead as well, what is the solution. Facebook reach for business pages has plummeted - is there an alternative?
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
The Journey from Search to Social: Marrying Paid Search with Social AdvertisingAdStage
New tactics to always stay relevant in digital advertising are revealed in this presentation. Learn how to take your paid search expertise and spin it into social advertising for more syndication.
Role of Communities, Content & Influencer Marketing on Consumer BehaviourSocial Beat
Workshop on Role of Communities, Content & Influencer Marketing on Consumer Behaviour taken at India's leading business school - MDI, Gurgaon by Vikas Chawla, Co-Founder, Influencer.in & Social Beat
8 Golden Rules for Sure-Fire Success with Facebook AdsArik Hanson
In this presentation, Arik Hanson, ACH Communications, and Danny Olson, Weber Shandwick, review 8 simple--but effective--tips to see real success using Facebook ads through real-life examples and client case studies they have managed in the past.
What's a design framework? What goes in the making of an iconic design? Learn the nuances behind the most popular designs in this interesting and detailed presentation.
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
Secrets of the Most Successful BloggersBarry Feldman
Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Introduction of UX/UI & Growth Hack and Management for Rapid GrowthYoshiaki Ieda
This slide explains brief introductions of UX/UI (User Experience and User Interface) and Growth Hack, and Management for Rapid Growth. This presentation was held in Japan Tech Day organized by Exabytes in Kuala Lumpur on 28th Mar 2015.
Relevance of social media in India by Social BeatSocial Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
July 2008 presentation giving a checklist of 20 tips to improve your web marketing. These are practical best practice tips covering the top mistakes I see in web marketing.
What Have You Done for Me Lately? 5 Questions to Ask Your CMSPercussion Software
Your website has a job to do, and in higher education, that includes engaging the students you hope to enroll. But is your website doing its job, and more importantly, is your CMS helping or in the way? Ask these 5 questions to find out once and for all.
50 Stats You Need to Know About Content Marketing NewsCred
The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing
Influencer marketing continues to evolve with some brands looking to double their investment in 2017. In this session our team shares their experience, expertise and what to expect in the coming year.
Digital Marketing for Startups in India - 7th Feb 2015 at Weekend Ventures, I...Social Beat
A presentation on ideas for Digital Marketing for Startups in India. This was presented by Vikas Chawla, Co-Founder of Social Beat on 7th Feb 2015 at the Weekend Ventures Workshop at IIT Madras, Chennai.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
LSA Bootcamp Detroit: How Paid and Mobile Search Impact Consumer Decision Mak...Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
Everything You Ever Wanted to Know About Marketing AutomationJustin Keller
This is a primer on Marketing Automation I gave to SFSU's MBA digital marketing class. It gives a high level overview of everything a well implemented marketing automation system can accomplish for a business.
Secrets of the Most Successful BloggersBarry Feldman
Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.
Sometimes the biggest obstacle to developing an online marketing strategy is simply not knowing how to get started. But if you understand your buyers and know how you can help solve their problems, a strategy will naturally begin to take shape. Use this simple, interactive template to begin planning your next marketing or PR strategy.
13 Content Amplification Strategies to effectively promote your contentSocial Beat
Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.
With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.
Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.
If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.
Introduction of UX/UI & Growth Hack and Management for Rapid GrowthYoshiaki Ieda
This slide explains brief introductions of UX/UI (User Experience and User Interface) and Growth Hack, and Management for Rapid Growth. This presentation was held in Japan Tech Day organized by Exabytes in Kuala Lumpur on 28th Mar 2015.
Relevance of social media in India by Social BeatSocial Beat
This presentation was used for the talk on Frontiers of New Age Business at KCT Business School (Coimbatore) by the Social Beat co-founder, Mr. Vikas Chawla. The main agenda of the meet was the discussion of Relevance of Social Media for Business & the Youth in the present context. Its a very effective analysis of the present day context of digital marketing to boost businesses. Also, the evolving trend of recruitment policies of companies getting affected by the rise of social / digital media is also brought to light
Consumers trust others 12X more than marketers. Learn how to harness social proof (reviews, action shots) customer content marketing to boost conversion of your leads and sales.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
Content Jam 2014 - Barry Feldman - Kiss My Glass: How to Create Passionate Re...Orbit Media Studios
This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks.
Today we have CSS specifications for animation and transitions, complex layout, custom properties and much more. In addition to the breadth of modern CSS specifications, our evergreen, auto-updating browsers sneak in new features with every release.
In this talk, I’ll be taking a look at some of the things that CSS is capable of, some of which you might think you need a JavaScript framework or at least a pre-processor to achieve.
Presentation is based on Lumiknows experience of integrating design thinking into Russian organizational culture including Beeline, Promsvyazbank, Intel Russia, Sberbank and many others. By Ekaterina Khramkova, Lumiknows, 2015
An insightful and simple introduction to Dave McClure's Startup Metrics for Pirates (AARRR).
An overall perspective on the importance of measurements and optimization for startups.
@rafaeldahis
22 years: the average age of Google, Apple, Facebook and Amazon. 22 years of growth frenzy, combined with the upheaval brought about by the Internet to our businesses, our lives and our civilization.
With over 300 billion euros in cumulative revenue, a productivity rate three times the average, and a customer base covering nearly 50% of the connected population, GAFA have become, in less than twenty years, the four superpowers of the new economy. "Search engine","e-commerce", "smartphone","social network" are the common nouns they have added to the of the 21st century dictionary.
But beyond this disruption in our daily habits, GAFA have fundamentally changed the established rules of business strategy: they ignore classic concepts of market, competition, positioning or plain goods. Instead, they have achieved a Copernican revolution that truly places the customer at the center of their strategy.
With our study you will:
- identify the key success factors of these fantastic four,
- understand how to conduct your business strategy in the era of GAFA,
- develop a dashboard to measure and to start thinking about your business the GAFA way, by simply starting from your customers.
“GAFAnomics” will help you see your industry through GAFA's eyes: understand their vision of the world and align this analysis with your strategic actions - at a digital pace.
The "GAFA Framework"
To achieve this, we completed our analysis with a framework, a simplified reading grid of their business models and value creation levers. We are convinced that the best key to your digital transformation is understanding and applying this “GAFA framework".
This framework can be replicated in any industry: in the customer value creation field, every business can compare itself to GAFA. Our framework shows the necessity to organize and grow around the unwavering ambition to make a positive change to the customer’s daily life.
In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportunities) through persona creation and Design Thinking
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
We've gathered the most surprising, horrifying, and enlightening sales statistics on cold calling, social selling, sales training, and much more.
Whether you are a sales rookie or an experienced veteran, these 21 sales stats will knock your socks off and perhaps inspire you to improve the way you sell. Enjoy and share!
Pirate Marketing for Startups - by Peter van Sabben - Pirate Summit 2014Peter van Sabben
Pirate Marketing for Startups! For Pirate Summit 2014 in Cologne.
How to do marketing for your startup! The common mistakes, how to test channels, focus on distribution, do proper content marketing and be controversy with unconventional marketing.
By Peter van Sabben - http://twitter.com/sabben
Why Content Really Isn't King And What Actually IsRoss Simmonds
Do you think Content is King? I have news for you. Content isn't king and in this Slideshare, I'm going to show you exactly what is. It's less about the content you create and more about the channels in which you strive to distribute the content. www.rosssimmonds.com
Social Storytelling for the modern caveman by BrandhomeBrandhome
World Marketing Congress Mumbai: Brandhome’s vision on (social) storytelling
Brandhome's strategic director Erik Saelens was keynote speaker at the WMC in Mumbai, India. He took the audience into the world of social storytelling, and its significant impact on today’s and tomorrow’s brand marketing.
Tagger son Prestashop avec Google Tag Manager pour le remarketing dynamique F...Bruno Guyot
Dans ces slides, vous apprendrez étapes par étapes comment tagger votre site e-commerce Prestashop avec Google Tag Manager afin de pouvoir utiliser le remarketing dynamique sur Facebook pour vos produits : les dynamic Product Ads.
Ce guide est un condensé d’une partie de mon guide complet de l’utilisation de Google Tag Manager avec Prestashop que vous pouvez trouver ici : http://www.chablais-web/google-tag-manager-ecommerce-prestashop.php
Suivi du E-commerce amélioré pour Prestashop avec Google Tag ManagerBruno Guyot
Ces slides sont un condensé d’une partie de mon guide complet de l’utilisation de Google Tag Manager avec Prestashop consultable ici : http://www.chablais-web/google-tag-manager-ecommerce-prestashop.php
Dans ce slideshare, vous apprendrez en 30 étapes expliquées pas à pas :
- Comment créer votre compte Google Tag Manager,
- Comment installer GTM sur votre site e-commerce Prestashop
- Comment paramétrer vos balises et vos déclecheurs dans Google Tag Manager afin de récupérer dynamiquement les informations dont vous avez besoin sur vos pages afin qu'elles soient disponibles dans le DataLayer (la couche de données).
- Comment paramétrer le E-commerce amélioré dans Google Analytics afin de profiter de la puissance des nouveaux rapports.
Mise en place du suivi multi appareil Google Analytics pour Prestashop avec G...Bruno Guyot
Dans ces slides, vous découvrirez étape par étape comment mettre en place le suivi des utilisateurs de votre site à travers tous leurs appareils par le biais de la fonctionnalité User-Id de Google Analytics.
Pour l'exemple, la mise en place est faite sur un site e-commerce Prestashop 1.6 par le biais de Google Tag Manager.
Ces slides font parti d'un guide beaucoup plus large sur Google Tag Manager et Prestashop consultable ici : http://www.chablais-web.fr/google-tag-manager-ecommerce-prestashop.php#user-id-cookie
Drawing static pictures and annotating them in a laborious, impenetrable Word document or PDF doesn’t cut it anymore. The richest communication tool is to depict an actual experience in prototype form. And for the web sites and applications we work on most, no form is closer to the real thing than the real thing: an HTML prototype.
Over the past two years, EightShapes has transformed it’s UX design practice to empower all designers – from information architects to visual experts – to utilize HTML prototypes as the leading, iterative communications device for a project. The learning curve is gentle for some, steep for others. But it’s made us all better designers and more effective communicators over time.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
Integrated web marketing and Social media -explainedShanq Web
Your non-participation as a social media marketing agency does not mark your idleness in it. But you must check out on the sport you have been missing by ignoring this field.
Bridgeline Digital Get Them Talking Social Strategies that Bring Leads In Fr...Bridgeline Digital
Speakers:
Matt Sullivan - Director of Account Management, Bridgeline Digital
Brian Harris - Director of Digital Services, iSG Bridgeline Digital
It’s no secret that Social Media’s influence as a business channel is growing by the day. Nearly half of all online shoppers rely on Social Media when making a purchase decision. Marketers know this – in fact, 93% say they currently use Social Media for business. But being Social isn’t just robotically pushing out content – it’s about developing a strategy focused on engagement and achieving real ROI. Where do you start? What tools do you need? Glad you asked, join our webinar to find out!
Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
Do you have what it takes to be America’s Next Top Multifamily Marketer? In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. You’ll learn the key characteristics that speak desirability to today’s consumer; how to create a truly unique selling proposition that far outshines the competition; the hottest advertising vehicles available today and how to use and leverage them for maximum ROI; when, where and how to market to today’s sales-savvy consumers in ways that they’ll accept; and much, much more!
SMITH Advertising was honored to present to the Professional Marketing Club Association on Digital & Social Media integrated marketing. Attached is the presentation that Vice President Marni Blythe covered. Please contact Marni at mblythe@smtihadv.com for all questions and comments.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
1. The ABCs
Of Content
Marketing (A–M)
Dana Larson @danamlarson
2. A
B
C
D
E
AMPLIFY
YOUR
CONTENT
BE
USEFUL
COMMIT
TO
SUCCESS
DON’T
FORGET
MOBILE
EMPLOY
IMAGES
3. A
AMPLIFY
YOUR
CONTENT
Don’t rely on a single
channel
Repackage, repurpose,
redistribute
4. B
BE
USEFUL
Determine what your
audience wants and give it
to them.
5. B
“Just stop trying to be amazing
and start being useful. Create
marketing that has intrinsic value,
so much so that people would
pay for it if you asked them.”
Jay Baer
Author, Youtility
BE
USEFUL
6. B
DataSite, a Merrill Corp.
company, created a
Best Practices of the
Best Dealmakers
book series
• Offered as e-book chapters
and printed book
• Promoted via email, social
media, PPC, website
BE
USEFUL
7. B
The Key To Success:
It’s more than just
Merrill’s POV
Merrill offers peers’ views through surveys,
the science behind the methodologies (by
including various academics’ viewpoints
and instruction), and expert analysis
(including a cross-section of opinions) from
legal firms across the nation
BE
USEFUL
8. B
Success Metrics
• Reached over 500,000 people (email and social
media distribution)
• More than 20,000 downloads (20,672 to date)
• Generated an estimated $7M - $9M in new
opportunities
• Estimated $15,000 - $20,000+ in book sales
through collaborator M&A advisors
• Used as teaching material in three university
MBA programs
BE
USEFUL
9. C
Commit to a long-term
strategy and document it
B2B CONTENT MARKETING STRATEGY 2015 RESEARCH
48%
SAY THEY HAVE A
CONTENT MARKETING
STRATEGY, BUT IT IS
NOT DOCUMENTED
35%
SAY THEY HAVE A
DOCUMENT CONTENT
MARKETING STRATEGY
28%
MORE EFFECTIVE
FOR THOSE WITH A
DOCUMENTED STRATEGY
VS. THOSE WITHOUT
Source: Content Marketing Institute
COMMIT
TO
SUCCESS
10. D
Mobile is taking over the
world. Be ready!
DON’T
FORGET
MOBILE
Source: ATU a16z
Billion people online
5
1995
2000
2004
2020
4
3
2
1
0
People online
Smartphones
13. Mobile is driving B2B
purchase decisions
B2B EXECUTIVES USING MOBILE TO MAKE
PURCHASE DECISIONS
D
52%
SAY THEY’RE
COMFORTABLE
MAKING PURCHASES
ON A MOBILE DEVICE
70%
OF EXECUTIVES
USE SMARTPHONES/
TABLETS TO LOOK UP
PRODUCT/SERVICE INFO
51%
SAY THAT A MOBILE
DEVICE WILL BE THEIR
PRIMARY BUSINESS
PLATFORM IN 3 YEARS
Source: Forbes
DON’T
FORGET
MOBILE
14. Show and tell to give your
audience options
STUDIES SHOW THAT PEOPLE REMEMBER
20%
OF WHAT THEY READ
10%
OF WHAT THEY HEAR
80%
OF WHAT THEY SEE
AND DO
E
EMPLOY
IMAGES
15. Show and tell to drive views
and engagement
IMAGES DRIVE VIEWS AND ENGAGEMENT
Sources: MDG Advertising and PR Newswire
E
77%
INCREASE IN
RESPONSE RATE FOR
PRESS RELEASES WITH
PHOTOS/VIDEO
94%
MORE VIEWS FOR
ARTICLES WITH IMAGES
THAN THOSE WITHOUT
EMPLOY
IMAGES
16. F
G
H
I
FOCUS ON
TOPICS
THAT FILL
A NICHE
GET BUY-IN
FROM
THE TOP
DOWN
HARNESS
THE
POWER OF
BLOGGING
INFO-GRAPHICS
COMMAND
EYEBALLS
17. Find your niche to capture
attention and SEO traffic
F
FOCUS ON
TOPICS
THAT FILL
A NICHE
18. Gain everyone’s under-standing
22%
OF B2B MARKETERS
FOUND IT CHALLENGING
and support to win
GETTING EXECUTIVE BUY-IN CAN BE CHALLENGING
G
GET BUY-IN
FROM
THE TOP
DOWN
21%
OF B2C MARKETERS
FOUND IT CHALLENGING
Source: Content Marketing Institute
19. Keep your site fresh and
boost links with blog posts
BLOGGING DRIVES TRAFFIC AND LEADS
67%
MORE LEADS GENERATED
BY B2B COMPANIES WITH A
BLOG THAN THOSE WITHOUT
H
HARNESS
THE
POWER OF
BLOGGING
5X
MORE SEARCH TRAFFIC FOR
COMPANIES THAT BLOG AT
LEAST 15X/MONTH
Source: Social B2B+ AND SEOmoz
20. Infographics benefit from higher
engagement and sharing
GET MORE LIKES, TWEETS, SHARES, ETC.
I
48%
INCREASE IN VIEWERSHIP BY
INCLUDING INFOGRAPHICS
INFO-GRAPHICS
COMMAND
EYEBALLS
Source: MDG Advertising
21. J
K
L
M
JAM THAT
CALENDAR
KEEP IT
REAL
LIKES
DON’T
EQUAL
FANS
MEASURE
RESULTS
AND
OPTIMIZED
22. Plan and fill a calendar to ensure
good content distribution
1. EFFECTIVELY UTILIZE (LIMITED) RESOURCES
2. TAKE ADVANTAGE OF ANY SEASONALITIES
3. CONSIDER YOUR PRODUCT ROADMAP
4. COORDINATE WITH OTHER DEPARTMENTS (E.G. PR)
5. ENSURE CONSISTENT COVERAGE
J
JAM THAT
CALENDAR
23. Keep your goals realistic and
Krooted in your audience
KEEP IT
REAL
24. You can’t bribe people to
Lbecome fans of your brand
LIKES
DON’T
EQUAL
FANS
25. No campaign is “one and done”
M
MEASURE
RESULTS
AND
OPTIMIZE
SET KPIs EARLY TO MEASURE & OPTIMIZE EFFECTIVELY
90%
ARE UNSURE THAT THEIR
KEY CONTENT METRICS ARE
EFFECTIVE IN MEASURING
BUSINESS RESULTS
Source: Contently
26. Thank you
STAY TUNED FOR “ABCs OF CONTENT MARKETING (N–Z)”
COMING SOON