In the final section of Marketing Trends 2017, marketers will find information about trends and statistics that affect: video marketing, visual marketing, and more.

1. A few trends that will affect this new year 2017.

2. Table of Contents:
PageTitle: Page Number:
Content Marketing 3
Digital Marketing 18
Marketing Automation 30
Mobile Marketing 41
Video Marketing 53
Visual Marketing 63
Other Marketing Stats 71
Other MarketingTrends 76
Work Cited 93

3. Video Marketing Stats:
Compiled by Author from: digitalinformationworld.com & snapapp.com
50% of internet users look for videos related to a product or service before visiting a store
61% of businesses used video as a critical tool in their campaigns in 2016
85% of businesses are likely to begin or continue using video in their strategies this year
74% of all traffic will be video
69% of companies report their video marketing budget is increasing.

4. Video Marketing Stats:
Compiled by Author from: blog.hubspot.com
Most Popular form of online
video:
39%
Comedy
33%
News
31%
Music

5. Video MarketingTrends:
Compiled by Author from: digitalinformationworld.com
MoreVideo
Content:
Videos have
become one of
the most
successful
type of
content in
terms of
grabbing
consumer
attentions
Social media
has helped
consumers
and
companies
produce more
videos
Facebook Live
and Snapchat
Spectacles
allows users to
make live
videos and it’s
usage is set to
increase this
year
YouTube is
one of the
most
successful
video content
sharing sites
Video can help
repurpose old
article and
blog content
so more
companies will
use it

6. Video MarketingTrends:
Compiled by Author from: marketingdive.com
A clearer picture for digital
video:
Expect digital video to
shake off its reputation of
being little more than a
replay toTV content
Video is already one of the
fastest growing areas of
digital, but emerging
opportunities promise to
elevate digital video
New distribution channels
such as CBS All Access, will
have original content at a
cheaper price than cable
networks and will shift
viewing hours online

7. Visual Marketing Stats:
Compiled by Author from: digitalinformationworld.com & snapapp.com & adweek.com
65% of senior marketers believe that visual
content is the core to how their brand story is
communicated
46% of marketers say photography is critical
to their current marketing and storytelling
strategies
Infographics are liked and shared on social
media 3X more than other any other type of
content

8. Visual Marketing Stats:
41.5%
infographics
and original
graphics were
the most
engaging
5% of
marketers said
GIFs and
memes
performed the
best
14% of
marketers used
charts and data
visualizations
the most
71.1% of
marketers pent
5 hours a week
making visuals
Compiled by Author from: adweek.com

9. Visual MarketingTrends:
Compiled by Author from: digitalinformationworld.com
Visual Content
is on the Rise:
Consumers are
accustomed
with: blogs,
eBooks, white
papers and
more
Brands are
getting more
creative with
content
formats to
break through
the online
clutter
Companies are
shifting their
resources in
creating high
quality and
engaging
images for their
audiences
From memes to
gifs and
infographics,
there will be
more brands
using this

10. Other Marketing Stats:
Marketers receive an
average of $6.85 in earned
media value for every $1
spent on influencer
marketing
Over 80% of marketing and
communication
professionals expect to
begin an influencer
marketing campaign within
the year
Customers acquired through
word-of-mouth (such as
influencer marketing) are
retained at a 37% higher
rate than those acquired
through other means
Compiled by Author from: shift.newco.co & snapapp.com & widerfunnel.com & adage.com & toprankblog.com

11. Other Marketing Stats:
200 million+
people now use
ad blockers,
including about
16% of the US
population
81%+ of
marketers found
that increased
traffic occurred
with as little as 6
hours per week
invested in
social media
marketing
Reading or
writing social
media reviews
and comments
will influence
the shopping
behavior of 67%
of consumers
Compiled by Author from: shift.newco.co & snapapp.com & widerfunnel.com & adage.com & toprankblog.com

12. Other Marketing Stats:
The average internet user spends nearly two hours browsing social media
networks daily
On average, brands only respond to only one out of eight social messages
in 72 hours or fewer
Influencer campaigns have proven effective for over 80% of marketers
who have tried them
Compiled by Author from: shift.newco.co & snapapp.com & widerfunnel.com & adage.com & toprankblog.com

13. Other MarketingTrends:
Compiled by Author from: widerfunnel.com
As consumers interact with a brand
throughout a buying cycle, they expect
a unified user experience across each
platform and channel
Marketers need to deliver relevant
content in a creative, unified, and user-
friendly engagement
They need to measure customer
response, and optimize to minimize
friction along each touch point
This requires investment in resources,
people, and repeatable processes
Customer Journey:

14. Other MarketingTrends:
Programmatic accelerates: brands,
tech, marketing continue to invest:
With shoppers moving further into an always-on lifestyle, retail
brands will re-evaluate their traditional marketing-calendar practices
They will update calendars accordingly, exploring continuous programmatic
approaches to creating positive consumer-behavior change over time
It’s a critical development with
programmatic direct projecting to surge
Mobile marketing can expect to play an important role around closing talent
gaps and solving challenges related to programmatic knowledge base
Compiled by Author from: adage.com

15. Other MarketingTrends:
Compiled by Author from: widerfunnel.com
Privacy:
As technology companies become entrenched in our lives, and their data collection
methods grow, concerns over privacy and security are growing with them
Users are not happy with the ways that companies are using their data, this leaves
room for massive disruption by companies that can prove they’re better
Data collection and analysis will continue to improve at an accelerating rate
Businesses need to start thinking about privacy, user trust, and being transparent
in their approach to it
Respect users and then use that as a differentiator in your marketing

16. Other MarketingTrends:
Compiled by Author from: shoutmeloud.com
Wearable technology
and smart devices:
With the introduction of
more and more wearable
technologies, marketers
can expect that
companies continue to
innovate these devices
With the innovation of
wearable technology,
the entire landscape of
local marketing will
change
Digital marketers will
focus on the potential of
wearable technology
that can diminish the
difference between
“online” marketing and
“real” marketing

17. Work Cited:
• "10Trends Driving Visual Content Marketing in 2017 (Infographic)." – Adweek. N.p., n.d. Web. 07 Feb. 2017.
<http://www.adweek.com/digital/10-trends-driving-visual-content-marketing-in-2017-
infographic/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A%2Ballfacebook%2B%28Face
book%2BBlog%29>.
• "10 ways digital marketing will evolve in 2017." Marketing Dive. N.p., n.d. Web. 07 Feb. 2017.
<http://www.marketingdive.com/news/digital-marketing-evolution-trends-2017/433135/>.
• "11 Marketing Automation Stats that Will SurpriseYou." Ve Interactive.Ve Interactive, 01 Dec. 2016. Web. 07 Feb.
2017. <https://www.veinteractive.com/blog/11-marketing-automation-stats-will-surprise/>.
• "25 Content Marketing Stats to GuideYour 2017 Strategy." SnapApp. N.p., 06 Dec. 2016. Web. 07 Feb. 2017.
<https://www.snapapp.com/blog/25-content-marketing-stats-guide-your-2017-strategy>.
• "26 Digital Marketing Statistics to GuideYou to Success in 2017." Online Marketing Blog -TopRank®. N.p., 03 Jan.
2017. Web. 07 Feb. 2017. <http://www.toprankblog.com/2017/01/digital-marketing-statistics-2017/>.
• "31Video Marketing Statistics to InformYour Strategy [Infographic]." HubSpot Blog Homepage. N.p., n.d. Web. 07
Feb. 2017. <https://blog.hubspot.com/marketing/video-marketing-
statistics#sm.00001xegrjmb6hf6ewd8obblv44c6>.
• "5 digital marketing trends that will disrupt your business." The NextWeb. N.p., 27 Jan. 2017. Web. 07 Feb. 2017.
<https://thenextweb.com/insider/2017/01/27/5-digital-marketing-trends-will-disrupt-business/>.

18. Work Cited:
• "8 Content Marketing TrendsToWatch Out in 2017 (infographic)." Digital InformationWorld. N.p., n.d.Web. 07 Feb.
2017. <http://www.digitalinformationworld.com/2017/01/infographic-content-marketing-trends-2017.html>.
• "8 Marketing trends and predictions for 2017." Red Giraffe Marketing. N.p., 31 Dec. 2016. Web. 07 Feb. 2017.
<https://red-giraffe.com/8-marketing-trends-and-predictions-for-2017/>.
• "9 digital marketing trends to stay on top of in 2017 - WiderFunnel Blog." WiderFunnel Conversion Optimization.
N.p., 24 Jan. 2017. Web. 07 Feb. 2017. <https://www.widerfunnel.com/9-marketing-trends-2017/>.
• Bernard., Julie. "Five Bleeding-Edge Mobile Marketing Trends in 2017." Advertising Age DigitalNext RSS. N.p., 05
Jan. 2017. Web. 07 Feb. 2017. <http://adage.com/article/digitalnext/mobile-marketing-trends-2017/307343/>.
• Mansfield, Matt. "Top Marketing Trends and Predictions for 2017 (Infographic and Analysis)." NewCo Shift. NewCo
Shift, 29 Dec. 2016. Web. 07 Feb. 2017. <https://shift.newco.co/top-marketing-trends-and-predictions-for-2017-
infographic-and-analysis-7c6db6a7124c#.qinl69a2g>.
• "Marketing Trends and Predictions for 2017." ShortStack. N.p., 25 Jan. 2017. Web. 07 Feb. 2017.
<http://www.shortstack.com/marketing-trends-and-predictions-for-2017/>.
• "Top 10 Digital Marketing Trends That Will Dominate 2017." ShoutMeLoud. N.p., 10 Nov. 2016. Web. 07 Feb. 2017.
<https://www.shoutmeloud.com/2017-digital-marketing-trends.html>.

19. Contact Us for the Full Presentation:
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www.mediacontactusa.com