The document discusses the dominance of visual content in marketing for 2014, highlighting that 90% of information transmitted to the brain is visual and processed significantly faster than text. It emphasizes the benefits of using visuals, such as increased conversion rates, higher engagement on social media, and improved traffic for businesses utilizing infographics. Visuals allow consumers to make decisions based on images, reducing pressure and clutter in online content.

1. Why Visual Content will
Dominate 2014

3. 90% of information transmitted to the brain is
visual
visuals are processed 60,000X faster in the
brain than text.

4. Videos on landing pages increase
average page conversion rates by
86%.

5. Visual content is
social-media-ready and social-media-friendly.
It’s easily sharable and easily
palatable.

6. Businesses who market with infographics
grow in traffic an average of 12% more than
those who don't.

7. Posts with visuals receive 94% more page visits and
engagement than those without.

8. 60% of consumers are more likely to click on a
business whose images appear in local search results.

9. 67% of consumers consider clear, detailed images to
carry more weight than product information...
More weight, even, than customer reviews or ratings

10. Visuals show your products without telling people about
them.
This allows viewers to make their own decisions without
feeling pressure from your business.

11. Visuals express ideas quickly - in a
snapshot.
This breaks through the overwhelming clutter of online
content.

12. Visuals are becoming easier and easier
to
create as photo editing tools become more
accessible

13. Sources
mdgadvertising
hubspot
webDAM
fannit
visual.ly
expandedramblings
themainstretanalyst
ragan
heidicohen

14. Get your social
media ebook it’s FREE!

15. Thank you for viewing!
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