ISES Social Media for Event Marketing

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This document provides social media strategies for promoting and engaging with events. It recommends establishing an online presence and brand across multiple platforms like websites, blogs, Facebook, LinkedIn and Twitter. It also suggests creating event-specific pages and channels on these platforms to incentivize sharing and registration. Additionally, it advises rewarding in-person and online participation, as well as continuing engagement after the event through sharing photos, videos and experiences. Metrics from social media are also highlighted as a way to measure engagement and success.

Business Technology

Event Page on Facebook Create a Twitter hashtag for your event Incentivize people to share Create an event blog Create an event on MeetUp.com Create a YouTube channel Know your audience and where they “live” online Establish Event-Related Channels

Twitter Streams Visibletweets.com TwitterFall.com

Create and share post-event content Share images in Flickr Upload videos to your YouTube Channel or Vimeo Link to content via Facebook and Twitter Create ways for people to share their event experiences Create polls via Facebook or SurveyMonkey.com Keep The Event Alive

The document discusses how social media can be used for social good. It provides examples of key social media platforms like blogs, Facebook, Twitter, and photo sharing that can be used to discover issues you care about, connect with others, and create your own content to promote social causes. The document also provides suggestions for how to use these platforms to help nonprofits through activities like writing blog posts, managing social media accounts, taking photos, and posting events. It highlights some existing social media campaigns and websites that are already using these methods for social good.

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ISES Social Media for Event Marketing

1. Social Strategies For Events

2. Your website Your blog Your Facebook business page Your LinkedIn profile Your avatar/image Important links in your email signature Your Personal Brand

3. Event Page on Facebook Create a Twitter hashtag for your event Incentivize people to share Create an event blog Create an event on MeetUp.com Create a YouTube channel Know your audience and where they “live” online Establish Event-Related Channels

4. Reward People Who Share Your Event

5. Social Registration

6. Social Registration

7. Location-Based Rewards

8. Location-Based Rewards

9. Twitter Streams Visibletweets.com TwitterFall.com

10. Twitter Lists

11. What About People Who Can’t Attend?

12. Create and share post-event content Share images in Flickr Upload videos to your YouTube Channel or Vimeo Link to content via Facebook and Twitter Create ways for people to share their event experiences Create polls via Facebook or SurveyMonkey.com Keep The Event Alive

13. Use Social Media Metrics

14. Use Social Media Metrics

15. Use Social Media Metrics