The document provides 8 tips for managing social media during an event: 1) Designate monitors to update social media live, 2) Create a command center with good views and technology, 3) Define a consistent brand voice, 4) Be authentic and respond quickly, 5) Plan responses to potential issues, 6) Prioritize Twitter for real-time conversations, 7) Engage influencers relevant to your audience, 8) Monitor all platforms for event mentions.