For all the work that goes into creating an infographic, you'll want to make sure it's seen. Follow these tips to ensure yours gets noticed and stands out from the rest of the pack.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
This document provides tips for optimizing branded content on Facebook's News Feed. It begins with an introduction to the News Feed and its EdgeRank algorithm. The rest of the document outlines 10 tips for content optimization, providing examples for each tip. The tips include asking questions of fans, posting games and trivia, interacting with fan comments, incorporating photos and videos, relating posts to current events, including links, being explicit in posts, and posting time-sensitive campaigns. The overall goal is to generate engagement and edges around content to increase its visibility in the News Feed.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
The document provides guidance on using social media effectively for business purposes. It recommends establishing a website and social media profiles, then using tools like RSS feeds and ping.fm to distribute content across platforms. Key platforms discussed include Facebook, Twitter, LinkedIn and blogs. It also emphasizes quality over quantity of content and monitoring online reputation. The overall strategy is to build relationships and distribute engaging, relevant content across multiple social media channels.
This document provides tips for optimizing branded content on Facebook's News Feed. It begins with an introduction to the News Feed and its EdgeRank algorithm. The rest of the document outlines 10 tips for content optimization, providing examples for each tip. The tips include asking questions of fans, posting games and trivia, interacting with fan comments, incorporating photos and videos, relating posts to current events, including links, being explicit in posts, and posting time-sensitive campaigns. The overall goal is to generate engagement and edges around content to increase its visibility in the News Feed.
20 Facebook, Twitter, Linkedin & Pinterest Features You Didn't Know Existed (...HubSpot
The document outlines 20 hidden or lesser-known features of popular social media platforms like Facebook, Twitter, LinkedIn, and Pinterest. Some of the featured tips include saving links and articles to access later on Facebook, replacing ads with baby animal pictures on Facebook using a Chrome extension, embedding SlideShare presentations directly into tweets, and creating a photo collage directly in a single tweet on Twitter. The document also provides tips for adding hidden relationship notes on LinkedIn profiles and using trackable links on Pinterest that won't get flagged as spam.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Four Secrets to Making Things Crowd WorthyBryan Kramer
Everyone has seen sporting events where the crowd "waves" around the stadium. It takes one person to start, a few others to notice, and the rest to make it happen. In social, sharing is also a very individual choice and experience, yet the crowds are what make social hum. So when does the crowd, become the crowd? What components of content shared in social make it "crowd worthy"? In this talk, Bryan analyzes the success of crowd-dependent brands like AirBNB, the recent phenomenal social campaigns of BatKid and WestJet's "Santa's Surprise", as well as more personal learning from his own crowd-based campaign, "90 Days to Ellen DeGeneres." Both emotionally and intellectually charged, come prepared with pen, paper and tissues!
K7 corporate workshop 19 Oct 2016: Safaricourt Hotel, Windhoekjapie swanepoel
This document provides guidance on developing and implementing an effective social media strategy. It discusses the importance of having clear objectives for each social media platform and creating a content plan and calendar. Tips are provided on engaging audiences through posts, images, links and collaborations. The document also covers advertising on social media, promoting events through live videos and photos, and analyzing social media performance. The overall message is that a successful social media strategy requires planning, creating engaging content and measuring results.
A 5-Step Guide to Social Media for the Entertainment IndustryHootsuite
This 5-step guide provides strategies for building engaged audiences on social media for the entertainment industry. The steps are: 1) Choose social media channels based on objectives and audience; 2) Harness fan power through crowdfunding, crowd-sourcing ideas, and demonstrating demand; 3) Get people engaged by sharing your process, celebrating peers, and connecting fans; 4) Plan a launch campaign by assembling a social media team and prepping content and surprises; 5) Go live for the showtime with Insta-premieres, Snapchat stories, in-person fan interactions, and real-time social video. The goal is to build excitement through every stage of a project.
The document discusses semantic content and adaptive content personalization. It recommends breaking content up into reusable modular components, applying semantic metadata to describe the components, and using that metadata to decide how and when to deliver the content based on the audience and context. The key aspects covered are content models, taxonomies, linked data, and metadata in order to build an intelligent system that can deliver personalized, adaptive content across channels.
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
How to Use Social Media Automation to Improve Your MarketingPost Planner
Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
www.postplanner.com
The document discusses several topics related to search engine optimization and marketing:
- Google's mobile search crawl now separates desktop and mobile to focus just on mobile rendering.
- Mobile user experience signals are not yet used in rankings but may be in the future along with page speed improvements.
- Google values intent from both desktop navigation and mobile device/context as ranking factors.
- App packs can replace up to 6 organic search results and come in 5 different types.
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals the power of Instagram Marketing for small businesses. With over 300 million active users, this is one social media giant you can't afford to ignore! Learn tips, tricks and tools for using Instagram for business, including engaging content ideas, Instagram contests, scheduling tools and more.
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
This 22 step guide outlines strategies for content marketing and distribution. It recommends writing engaging titles and breaking content into sections for readers. Suggested content types include how-to guides, lists, surveys and fact-based articles. For distribution, the guide recommends posting on social media sites like Facebook, Twitter and LinkedIn, submitting to bookmarking sites, guest blogging, converting to infographics and videos, and using calls to action and incentives to promote engagement.
This document provides guidance on using social media to drive fundraising. It discusses the importance of understanding your audience and having a plan for credible, consistent content and engagement across different social media platforms like Facebook, Twitter, LinkedIn and Instagram. Key recommendations include tailoring your message for each platform, posting multiple times per week with a mix of photos, videos and other shared content, and leveraging your authentic connections and relationships to inspire engagement from supporters. The document emphasizes developing a social media strategy and audit to effectively utilize these channels for nonprofit fundraising.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
7 Ways to Improve Your Social Media EngagementMohamed Mahdy
The document provides 7 ways to improve social media engagement: 1) Ask creative questions with multiple choice answers and graphics, 2) Organize unique contests, 3) Arrange Q&A sessions, 4) Tag people in curated content, 5) Encourage user-generated content through contests, 6) Connect with social causes, 7) Post about current events. Examples are given for each tip, such as Zomato's creative question posts, TurboTax's Instagram contest, and NASA's Google Hangouts.
Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.
Here is why you should jump on board the infographic train!
The document discusses semantic content and adaptive content personalization. It recommends breaking content up into reusable modular components, applying semantic metadata to describe the components, and using that metadata to decide how and when to deliver the content based on the audience and context. The key aspects covered are content models, taxonomies, linked data, and metadata in order to build an intelligent system that can deliver personalized, adaptive content across channels.
Content is the currency for building social relationships that can boost earned media. If you want to ensure your brand gets in the media, then become the media. Presentation from PRSA International Conference on evolving digital PR through content marketing by Lee Odden, CEO of TopRank Online Marketing.
The Starbucks 2017 social media strategy aims to grow its following among parents and customers aged 56+ through targeted content on Facebook and Twitter. Key objectives include increasing tweets by 40% and Twitter followers by 100,000 in 6 months. The strategy involves introducing relevant #ageless content across channels, and improving engagement on Facebook and Twitter. Measurement will track growth in social metrics and website traffic from social sources.
The document discusses the importance of creating value for audiences on social media through engagement rather than just growing follower counts. It recommends first understanding what audiences want and listening to existing customers to tailor social media activity accordingly. The ultimate goal is to increase awareness, engagement, and sales through approaches like quality content, conversations, and connections rather than one-way broadcasting.
How to Use Social Media Automation to Improve Your MarketingPost Planner
Post Planner CMO Rebekah Radice and Tailwind Marketing Manager Melissa Megginson tell you everything you know to use social media automation the RIGHT way.
View the webinar replay here: https://www.youtube.com/watch?v=6AZMnhyt-Oo
www.postplanner.com
The document discusses several topics related to search engine optimization and marketing:
- Google's mobile search crawl now separates desktop and mobile to focus just on mobile rendering.
- Mobile user experience signals are not yet used in rankings but may be in the future along with page speed improvements.
- Google values intent from both desktop navigation and mobile device/context as ranking factors.
- App packs can replace up to 6 organic search results and come in 5 different types.
70+ slides of highlights and quotes from all of the MozCon Day #1. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
With 85% of adults using multiple devices at the same time, you are less likely to catch their attention if you are only sharing your content on a single channel. The most effective solution is not to create more content, but to work out how you can repurpose your existing content to maximize its reach.
Facebook Start to Finish covers all the basics. Why is Facebook an essential marketing tool? The anatomy of a complete facebook business page; setting it up, coming up with great content and privacy issues. We also cover creative ways to promote your Facebook page and easy tips for maintaining a resourceful page.
In this presentation, Amberly Rundell, Digital Marketing Strategist at Mannix Marketing reveals the power of Instagram Marketing for small businesses. With over 300 million active users, this is one social media giant you can't afford to ignore! Learn tips, tricks and tools for using Instagram for business, including engaging content ideas, Instagram contests, scheduling tools and more.
Discover 7 Ways To Grow Your Audience & Create Fans!Matthew Woodward
When you hit publish on your awesome blog, do you feel like you are just talking to yourself?
Have you tried every tactic, tip & hack in the book and still only your friends and family showed up to the party?
I know how that feels which is why today I'm going to share my unique strategy to increase traffic to your blog, grow your audience and create raving fans!
Social Superheroes - Behind the Scenes of a Massive Marketing CampaignHubSpot
With great power comes great responsibility--and representing HubSpot on social media is no different. Are you leveraging everything in your social powerpack to engage and grow your followers, and convert them into paying customers?
Earlier in 2015, HubSpot published the Social Superheroes Guide and followed it up with an in-depth webinar to bring you through what went into launching this campaign from start to finish.
Join HubSpot and our three Social Superheroes to learn:
How we researched the topic and format to ensure it would be successful
How we created the content assets for social
How we got our audience engaging with the content
How we expanded our reach with influencers
How we monitored the progress and listened for mentions of keywords
How we measured success
Plus a bonus tip from each of the Superheroes!
This document provides a 7 step guide to creating a social media strategy for small businesses.
Step 1 is to identify your target audience. Step 2 is to define your message. Step 3 is to set goals for your social media presence. Step 4 is to brainstorm content ideas. Step 5 is to set a budget and schedule. Step 6 is to set limits and benchmarks. Step 7 is to experiment, test, and measure the effectiveness of your strategy.
The document then provides tips and best practices for using key social media platforms like Facebook, Twitter, and Pinterest to engage customers and grow your business.
This 22 step guide outlines strategies for content marketing and distribution. It recommends writing engaging titles and breaking content into sections for readers. Suggested content types include how-to guides, lists, surveys and fact-based articles. For distribution, the guide recommends posting on social media sites like Facebook, Twitter and LinkedIn, submitting to bookmarking sites, guest blogging, converting to infographics and videos, and using calls to action and incentives to promote engagement.
This document provides guidance on using social media to drive fundraising. It discusses the importance of understanding your audience and having a plan for credible, consistent content and engagement across different social media platforms like Facebook, Twitter, LinkedIn and Instagram. Key recommendations include tailoring your message for each platform, posting multiple times per week with a mix of photos, videos and other shared content, and leveraging your authentic connections and relationships to inspire engagement from supporters. The document emphasizes developing a social media strategy and audit to effectively utilize these channels for nonprofit fundraising.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
Taking your Site from One to One Million Users by Kevin RoseCarsonified Team
Kevin Rose provides advice for building 1 to 1 million user products based on his experience with companies like Digg and Revision3. He emphasizes focusing on the user experience by avoiding features that inflate ego over usefulness, keeping products simple, releasing iteratively based on user behavior data, engaging with influencers and communities, leveraging user networks for growth, and analyzing traffic patterns.
7 Ways to Improve Your Social Media EngagementMohamed Mahdy
The document provides 7 ways to improve social media engagement: 1) Ask creative questions with multiple choice answers and graphics, 2) Organize unique contests, 3) Arrange Q&A sessions, 4) Tag people in curated content, 5) Encourage user-generated content through contests, 6) Connect with social causes, 7) Post about current events. Examples are given for each tip, such as Zomato's creative question posts, TurboTax's Instagram contest, and NASA's Google Hangouts.
Chances are, you’ve seen an infographic, even if you didn’t know what it was called. They’re all the rage for taking a complex idea and transforming it into an eye-pleasing visual.
Here is why you should jump on board the infographic train!
Companies are evolving their business practices. To get noticed, they need to create a following, a marketing plan, and to find the right digital platforms that will work for them. Here are some tips to help create your online profile and market your expertise.
This document provides an overview of social media marketing strategies for businesses. It discusses choosing social media platforms based on target audiences, setting up professional profiles, advertising profiles to current customers, engaging with followers by posting quality content and calls to action, and maintaining a consistent posting schedule. Mistakes discussed include failing to include vendors in social media strategies, neglecting LinkedIn's business networking potential, hiding a company's personality, and expecting instant results without patience. The document promotes developing a solid long-term social media marketing strategy and avoiding common costly errors.
A guide to social media marketing by deborah kingDeborah King
This document provides a summary of key considerations for developing an effective social media marketing strategy. It begins by outlining the business value of social media and some important platform statistics. It then discusses 5 questions to consider upfront: defining business objectives, brand positioning, audience targeting, allocating sufficient resources, and whether one enjoys engaging with people. The document also provides tips on choosing the right platforms, using analytics, developing mobile-friendly content, content planning, and leveraging native advertising. The overall aim is to help new and experienced social media marketers develop a strategic approach.
Newbie Friendly Method Reveals How We Make $128+ Per Dayabdulrhmanalkthiri
A lot of marketers have all sorts of
wrong ideas about social media
marketing. Some think that you only
need to post "viral content" to get
tons of traffic overnight. They actually
believe that if you are able to pump
that much traffic to your target
website, a large chunk of those people will buy whatever it is that you are
selling.
Creating Content that Sparks: Finding Your Catalyst for Content MarketingPeterNorth20
This document provides guidance on creating engaging community content to grow a business. It discusses including fun content like humor, incentives for participation, and "golden nuggets" of useful knowledge. Community objectives should dictate the format and topics of content. Content should be easily digestible, found, and associated with related content. Keeping content lighthearted while also providing value through knowledge, events, and discussions can spark engagement.
Kick your infographic design process up a notch. Get the seven step framework I use to make Kaleidico's infographic division one of the top performing in the market.
Our infographic design process goes beyond simple design and extends into the nuances and challenges of getting those creative infographics to drive targeted Web traffic and convert into more profitable business opportunites.
How content marketing ruined content marketing (And what you can do to fix it)Omobono
Content marketing is over.
Or at least content marketing as we know it. Worn out. Used up. Over.
Don’t blame the audience for this, blame yourself; blame marketers. Blame marketing.
We did this to ourselves when we learned about content marketing – like a favourite old toy, a trusty pair of shoes; we latched on, we overdid it and this is why we can’t have nice things.
This document provides tips for using social media effectively for business purposes. It recommends that businesses build a presence on major social media platforms like Facebook, Twitter, and LinkedIn in order to connect with potential customers and stay visible to them. It emphasizes the importance of consistency in posting engaging content regularly, as well as creating a memorable personal brand and profile for the business. The document also offers specific strategies for each platform, such as scheduling posts in advance, using hashtags and paid advertising on Facebook, and participating in online discussions on LinkedIn and Twitter.
Facebook's EdgeRank: How To Make Sure You're in the News FeedGreg Roth
This document provides tips for optimizing brand content on Facebook's News Feed. It outlines 10 tips for increasing engagement and visibility of posts. The tips include asking questions of fans, posting games and trivia, interacting with fan comments, incorporating interactive elements like polls and coupons, using relevant photos, relating posts to current events, including videos, posting time-sensitive campaign content, and including links. Examples are given for each tip. The goal of the tips is to provide strategies that will increase the "EdgeRank" and visibility of brand posts in the News Feed.
Grow Your Business with Social Media optimization | WDP TechnologiesWDP Technologies
By following mentions of your brand name, username, and other relevant terms, you can get a real insight into what people like or dislike about your products and services, customer pain points you can address, and so on.
Visit Us: https://www.webdevelopmentpark.com/grow-your-business-with-social-media-optimization/
Why is content marketing critical for a healthy business?Scott MacFarland
Content has become noticeably more popular in
recent years. You have probably seen on many of
the social media channels the onslaught of articles,
infographics, blogs, photos, social posts and videos
all trying to communicate a message and compete
for the readers’ attention.
!
All types of companies, big and small as well as
entrepreneurs, and consultants are producing
content to let their voice be known, all while trying
to carve out their own slice of the market. It’s a
daunting task to say the least. What’s even more
challenging is the marketer’s job of trying to capture
the attention of the people most important to them
and measure the efficacy of their content.
This document provides guidance for social media marketing planning in 2017. It begins with an introduction and overview of the guide's contents. It then looks back at trends from 2016, such as advertising dollars moving to Google and Facebook, growing ad blocker usage, social media emerging as the new television, and the impact of Instagram stories. The document advises marketers to leverage trends like the decline of traditional television by using social media for creative, experimental content to engage audiences. It also suggests that while user-generated content on Instagram showed only slightly higher engagement, soliciting such content can help create more compelling branded content.
The document discusses various key performance indicators (KPIs) for digital marketing. It provides examples of common KPIs used to evaluate success across different marketing channels, including lead generation metrics like cost-per-lead and conversion rate, website traffic metrics, and social media tracking. The document also discusses how to measure each KPI and ways to improve performance.
Content marketing world conference provides valuable info for associationsSteve Drake
These are my notes from last week's Content Marketing World Conference. An awesome event providing valuable information for associations and nonprofits.
This document provides 7 tips for building awareness for a campaign on the web. It discusses identifying target and supporter audiences, segmenting audiences based on characteristics, understanding supporter audiences and how they can help spread messages, refining messaging with calls to action using emoticons, facts, defining problems and solutions, and gathering information on audiences. It stresses choosing the right technology to reach the intended audience.
This document provides guidance on developing an effective social media marketing strategy and content plan. It recommends businesses first understand their customers, core values, goals and current marketing. It then suggests choosing social media platforms like Facebook, Twitter and Instagram and creating a content schedule with varied types of posts at least five days a week. Example templates and resources for scheduling posts in advance are also included. Specific tips are provided for different channels and how to leverage hashtags, reviews and video content.
Landing pages are a crucial part of any online marketing campaign. They can be used to more effectively communicate your marketing message and ad a result increase the conversion rate of your campaigns.
This presentation presents a detailed look at 101 ways you can improve the conversion potential of your digital marketing.
I have the document in PDF format also, but I thought the presentation format would be useful for anyone wanting to run a session on the subject.
We realize how important it is to have a voice and use it to spread knowledge and share inspiration with people across all different backgrounds. With that voice, comes responsibility. If you are going to spread that message, how should you go about it? And what should you avoid doing? We've outlined 7 qualities all influencers and thought leaders should have.
Millennials have had their time in the spotlight, and while they aren’t going anywhere anytime soon, Gen Z is hot on their trail and blazing their own path, especially when it comes to their preferred travel trends.
Want to increase your video production as part of your overall digital marketing strategy? Here are 10 best practices to follow to get the most out of your videos.
WORX is a manufacturer of lawn and garden equipment that provides consumers with innovative and easy-to-use, do-it-yourself tools.
To gain share of voice in the market, IMI leveraged multichannel digital marketing and integrated direct response strategies. See how IMI surpassed the competition and generated over $1,000,000 in digital revenue over Thanksgiving weekend as a result.
This is our Analytics Director Adrian Vender's SMX East presentation. He talks about some of the standard reports that the multi-attribution platforms provide. He gives tips on how to export the data, along with other data sources, to create a report that is easier to understand and can lead to more intelligent decision making.
A Twitter Party or Twitter Chat is a real-time conversation that occurs on Twitter among people using the same unique hashtag. It’s usually led by one person who tweets questions with the unique hashtag written at the end of the tweet, and everyone else responds to that question using the same hashtag. Normally, it lasts about one hour and it can be a one-time thing or can be re-occurring (say, every Tuesday at 11am).
Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
This document was submitted as part of interview process for Content Strategist position at Viapulsa, an Indonesian tech company which offers service to convert/transfer mobile credits into bank account.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Title: Making Money the Easy Way: A Quick Guide to Generating IncomeWilliamZinsmeister
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
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Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
IMI POV - How to Get Your Infographic Noticed in a Sea of Noise
1. 1
How to Get Your Infographic
Noticed in a Sea of Noise
September 2017
Published by: IMI Content Team | September 2017
IMI.biz
POV
2. 2
Creating a compelling infographic (or any piece of content) is not rocket science. Sure, it takes research, data,
insights, elbow grease, and determination, but as marketers, we know nothing comes easy.
If you’re planning on producing an infographic in today’s digital age, you must be prepared to fight an uphill
battle of getting your content noticed. With an insanely large number of graphics being produced yearly, the
competition to get yours noticed is fiercer than ever. Simply creating a compelling piece of content such as an
infographic and posting it to your site is nowhere near enough effort. Because of this, you’ll want to implement
these tips to make your next infographic a success.
How to Get Your Infographic Noticed in a Sea of Noise
3. Pro Tip: Don’t try to appeal to everyone. When you try
to appeal to everyone, you appeal to no one.
3
It’s good to know who you want to be speaking to
well before you even enter the design phase of
your infographic. Pro tip: Don’t try to appeal to
everyone. When you try to appeal to everyone, you
appeal to no one. You have to be selective and
purposeful when selecting your target audience.
Ask yourself some of the following questions:
● What is the problem of your target audience
and what are you trying to solve? It might
take extra legwork on your part (social
listening, monitoring discussions in blog
comments, etc.) but it’s 100% vital to know
what makes your audience tick.
● Based on what you now know about your
target audience, how do you plan on solving
their problem? Say your audience is
flustered about how to make the perfect
martini. Be the source that gives them the
real deal. Craft a graphic around The Science
of the Perfect Martini and establish yourself
as an authority on the subject.
● What are you going to do with new traffic?
This will come into play when we talk about
landing page optimization, social sharing,
and more below.
There is nothing worse than regurgitated content
people have seen time and time again. Of course,
there is the aspect of taking an idea someone has
already done and making it your own. That’s just
called inspiration. But there’s that fine line between
copying and being original; tread lightly. If there’s
ever any doubt, ask yourself:
● Is my idea going to appeal to others?
● What sets my content apart from others
covering similar topics?
● How can I take what someone else has done
and put my own spin on it?
● Will people care about what I have to say
with this infographic?
#1: Be original
#2: Identify your audience
4. Who is going to care about your infographic?
Is anyone? Content Marketing Institute has a
breakdown of identifying influencers, but
essentially, search for and follow the experts
in your niche. Reach out in an organic,
non-salesy way to establish trust. We
recommend using BuzzSumo or some other
online tool to help you with this.
Having an influencer spark conversation
around your piece of content helps due to the
fact that they have better access to engaged
fans and an expanded and interested
audience. That influencer tells two friends.
Then they tell their friends. And so on. And so
on. And so on. Make influencer identification
and outreach a focal point of your promotion
strategy.
#3: Locate the right influencers
Reach out in an
organic, non-salesy
way to establish trust.
5. Brands are using social as nothing more than a direct
response outlet. This is a mistake but can easily be fixed.
5
with targeting ensures your infographic will be seen
by as many relevant people as possible.
Social media, for the most part, is a free play.
People love a brand. They follow them because
they are loyal. They are thirsting for content and
updates from said brand. Yet, time and time again,
brands are using social as nothing more than a
direct response outlet. This is a mistake but can
easily be fixed.
Get on Pinterest. Pinterest is based on imagery.
Post your graphic and hope it’s visually appealing
enough to catch some eyes. Also, make sure you
know your SEO. Pinterest might not hugely affect
Google rankings, but as its own search engine, it is a
beast all in itself. Make sure you describe your
graphic with a few choice keywords while keeping
your copy authentic.
You have a Facebook. Use your Facebook. If you
want to promote your graphic, peep this handy
little cheat sheet for image dimensions. And
remember: Given the fact that Facebook is
essentially a pay-to-play these days, you’ll need to
put money behind these posts. It’s pretty easy,
though, to create a Facebook ad with specific
targeting options. Getting as specific as possible
#4: Do NOT ignore social media
Instagram. If, by now, you’re still on that, “Is
Instagram really gonna take?” mentality, you need to
adjust how you think about the platform. If you need
any convincing about the magnitude and reach of
the platform, those stats are readily available. Like
this one in particular: In March 2017, over 120
million Instagrammers visited a website, got
directions, called, emailed, or direct messaged to
learn about a business based on an Instagram ad.
Those are people that could potentially see your
graphic and want to connect with you. Be sure to use
6. 6
appropriate and popular hashtags on Instagram. It’s a simple way for people to discover you and your graphic.
Twitter. Twitter is a game of chance, unless you know how to use it. It’s an arena where 86% of the 317 million
monthly active users are going to seek out news. If you’ve got news, share it where people are looking for it. Also,
hashtags. Use them. Same as the Instagram note above. Make it easy for people to find your #martini #recipe.
Social share buttons. No matter the platform your site is hosted on, there is a way to add social share buttons to
accompany graphics of the informational kind. Having social share buttons can help with the intrinsic need we
feel as humans to share content we like for a number of reasons.
● To give our peers entertaining content that serves a purpose/has value.
● It’s a reflection of who we are as a person, and we want to look cool, informed, and up-to-date. Who
doesn’t?
● Sometimes people share content such as infographics because it allows them to stay in touch with
someone they might have grown distant from. Example: “Hey Patrick (Patrick is a friend I haven’t talked to
in about two years…) I saw this infographic titled, ‘The Science of the Perfect Martini.’ Knowing you’re a
mixologist, I thought you might like it! Hope you’re well.”
#5: Get a press release in order
If we’ve learned anything from the media, politicians, award show winners, and anyone else in the public eye,
anything and everything can be a story. Sites like PRNewswire and Marketwired are readily available and can get
your graphic in front of an audience you never thought possible.
Plus, in the grand scheme of things, and for the coverage you could potentially get, it’s a relatively inexpensive
investment.
Anything and everything can be a story.
7. 7
#6: Landing page optimization and embedding
With increased traffic coming to your site, there are a number of different elements you’ll want to make sure are
readily available for your users. These include:
Mobile friendliness. Given the fact that 91% of mobile users say that access to content is very important, it’s safe
to say that if the content experience you are providing isn’t mobile friendly, you’re missing out on a boatload of
potential engagement.
Great supporting copy. In addition to the infographic itself, consider a strong supporting blog. This article can
provide more context for the graphic as well as offer more detail as to its contents. Plus, the graphic alone, unless
it comes with 400K backlinks off the bat (it doesn’t and never will), will need some SEO-rich copy so organic
searchers can stumble upon it.
Load time. Test and test again. If something takes even a millisecond too long to load, you’re missing out on
people sticking around. “Nearly half of web users expect a site to load in 2 seconds or less.” (Source: Kissmetrics)
Strong CTA. If viewing the infographic is the main goal, awesome. Chances are the user will view it and, probably,
bounce. While that’s not necessarily a bad thing, wouldn’t it be nicer if they stuck around for awhile? There are
tons of examples of how to write powerful CTAs out there, but best practice is to personalize yours for you
determined audience. If they’re there for your martini infographic, maybe say something like, “Still thirsty? Try
this…” and link to similar content on your site.
Embed option. And of course, one of the most important elements of your landing page has to be the
ever-popular embed code. This is the little code snippet that lives below your infographic that other bloggers and
publishers can snag, add to their site’s code, complete with attribution to the original author (you), and publish
themselves. There are resources out there to create your own embed code.
“Nearly half of web users expect a site to load in 2
seconds or less.”
8. 8
In addition to the above, you have a distinct opportunity on your landing page to capture email addresses and add
them to your database. Consider a “Want more content like this delivered with a twist of lime to your inbox? Sign
up today!” box below the graphic as well. And speaking of email…
Mine that email database. You have a built-in audience that has signed up to hear what you have to say.
Whether those include special offers, discount codes, product updates, general correspondence, or maybe just
some engaging content (ahem, an infographic), utilize this database to get your message in front an interested
audience.
Spend some money. Believe in your content enough to back it with some paid spend. Aside from sponsored posts
across social outlets, try native advertising. Fun fact: People trust native-style advertising so much more than
traditional advertising that native-style display is expected to grow by more than 200% by 2019.
Finally, the low-hanging fruit: infographic directories. Infographic directories and submission sites serve a
number of purposes:
● It’s an easy win to get your infographic placed on a site that’s not yours. There are plenty of free and paid
options all with their own benefits, crowds and reach. Do some research and pick the right one(s) for you.
● It’s a quick backlink to your site. Visual.ly, for instance, has a DA (domain authority) of 86. That’s
impressive and can benefit the SEO value of your site.
● Some directories serve as visual inspiration for other designers and content marketers.
Look, it’s tough as heck to get your content noticed in this vast sea of digital noise and tundras upon tundras of
websites vying for that number one spot. But take our advice on the above methods, and you’re well on your way
to getting you infographic noticed online. The more it’s noticed, the more potential it has to be picked up. The
more it’s picked up by influencers and target audience, the better links you’ll get
The more it’s noticed, the more potential it has to be picked up. The more it’s picked up by influencers and target
People trust native-style advertising so much more than traditional
advertising that native-style display is expected to grow by more than
200% by 2019.
9. audience, the better links you’ll get pointing to your site. The more
high-quality links you acquire, the more SEO value your site has, as
Google and other engines will now think you know what you’re talking
about and are a viable resource that deserves to be ranked better. (Take a
breath.)
So what are you waiting for? Get your infographic noticed now. Or
contact us, and we’ll do it for you like we’ve done oh so many times
before.
The more
high-quality links
you acquire, the
more SEO value
your site has.