The document outlines the evolution of marketing from ancient times to the digital age, highlighting key milestones such as the rise of personal computers, the impact of the 1984 Macintosh commercial, and the emergence of relationship marketing. It discusses the birth of e-commerce, the dot-com boom, and the significance of customer relationship management (CRM) in the 1990s. Additionally, it emphasizes how technological advancements have transformed marketing strategies and consumer engagement.

1. History of Marketing
Marketing, Public Relations & Advertising- Papyrus Scrolls to Modern
Social Media

2. Marketing & Advertising
20th Century

3. The Personal
Computer
IBM's brand recognition, along with a
massive marketing campaign, ignites the
growth of the personal computer market
1984- Macintosh - Apple airs a TV
commercial during the 1984 Super Bowl,
based on George Orwell´s book 1984,
featuring the destruction of “Big Brother”
– a veiled reference to IBM
The add cost $900,000 to make-Ad reach
46.4% of US households
Advertising becomes easier with the
emergence of desktop publishing leading
to an explosion in print advertising
1980-1984
Compiled by author from sources: marketingvein.wordpress.com, computerhistory.org Image Source: Google Images

4. Database
Marketing 1980
1980s, when computers became
sophisticated enough to store huge
volumes of customer information
This shift in technology
corresponded with a shift in
mindset from pushing product to
“relationship marketing”
Database marketers kept an
electronic database of customers,
prospects, and all commercial
contacts, enter spam
The Precursor to CRM
Compiled by author from sources: kapost.com Image Source: Google Images

5. Large Scale
Spam
 2 lawyers from Arizona flooded the
Internet with a mass mailing
advertising their immigration services
 Tens of thousands of people received
the ad and it generated between
$100-200 thousand
 This is the incident that made the
term “internet based spam” popular
 Subsequntly Canter was disbarred
from practicing law by the Supreme
Court because of his e-mail
advertising campaign
The First Automated Large-
Scale Commercial Example of
Spam
Compiled by author from sources: zdnet.com Image Source: Google Images

6. Yuppie Age 1980
 The goal of advertising was to find out
what the consumer is thinking and
appeal to it
 Notice how the models are posed,
they have their hands on their hips,
expressing assertiveness
 All of their facial expressions display
defiance
Fresh Faced Professionals Who
Valued All Things Upper-class
Compiled by author from sources: advertisingage.weebly.com Image Source: Google Images

7. Guerrilla
Marketing 1984
Viral
Ambient
Ambush
Jay Conrad Levinson
Coined the Phrase
Compiled by author from sources: creativeguerrillamarketing.com Image Source: Google Images

8. E-Commerce is
Born
 1960- It started with Electric Data
Interchange, (EDI), this technology
allowed for data interchange, i.e.
purchase orders, invoices and shipping
notices
 1979- Michael Eldrich invented
teleshopping by connecting a TV to a
computer
 1980-1990 Tim Berners Lee created
the first world wide web server and
browser, which led to the first
implementation of B2B and B2C
transactions with online credit check
1990
Compiled by author from sources: bytecoiner.org Image Source: Google Images

9. World Wide Web
1990
The world wide web started the
democratic age; it was assumed that
common people would have better
access to information
Building a site, server space &
publishing information needed money
and technical expertise, thus it still
belonged to institutions not individuals
Eventually broadband made it possible
to share all forms of media: tools arose
which let people publish information
The Post Gutenberg world
Like the Gutenberg principle
“what can be mass produced
and distributed can be
institutionalized and
expensive”
Compiled by author from sources: richardstacy.com

10. Relationship
Marketing 1990
 Customer relationship management
(CRM) and data-mining became very
big buzzwords
 Trust was the key to building
relationships and was a key part of
the equation
 Without a strong relationship
marketing strategy, the customer
may not come back to your brand in
the future
Building Relationships, One
Customer at a Time
Compiled by author from sources: dstevenwhite.com Image Source: Google images

11. DotCom Boom & Bust 1997-2000
Every business transaction was done on the
Web, and every community staked out a place
online
Initial skepticism gave way to
experimentation, and excitement as people
believed the old laws of business didn’t apply
to this new medium
Many web companies had no clear business
model and the marketing reflected it
Many focused on building name recognition and
attracting users, in hopes of additional funding
Compiled by author from sources: computerhistory.org

12. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

13. Sources Cited:
 "A Brief History of Digital Marketing Technology." A Brief History of Digital
Marketing Technology. N.p., n.d. Web. 09 June 2016. https://kapost.com/history-
of-digital-marketing-technology/
 "Ad Age Homepage - AdAge." Advertising Age Latest News RSS. Web. 28 Apr. 2016.
http://advertisingage.weebly.com/the-1800s.html
 "The Evolution of Marketing." D Steven White. 2010. Web. 23 May 2016.
http://dstevenwhite.com/2010/06/18/the-evolution-of-marketing/
 "The Evolution of Marketing." Marketingvein. N.p., 2015. Web. 10 June 2016.
https://marketingvein.wordpress.com/2015/10/12/the-evolution-of-marketing/
 "Experiential 101: What Is Experiential Marketing?" Creative Guerrilla Marketing.
23 Sept. 2013. Web. 24 Nov. 2015.
http://www.creativeguerrillamarketing.com/guerrilla-marketing/experiential-
101-experiential-marketing

14. Sources Cited:
 "Gutenberg and the Social Media Revolution: An Investigation of the World
Where It Costs Nothing to Distribute Information - Richard Stacy."Richard
Stacy. N.p., 20 Nov. 2008. Web. 11 Apr. 2016.
http://richardstacy.com/2008/11/20/gutenberg-and-the-social-media-
revolution-an-investigation-of-the-world-where-it-costs-nothing-to-distribute-
information/
 "The History of E-commerce: Past and Future." 2015. Web. 05 May 2016.
http://bytecoiner.org/the-history-of-e-commerce-past-and-future/
 "Spam Creator Tackles the Meaty Issue | ZDNet." ZDNet. N.p., n.d. Web. 10
June 2016. http://www.zdnet.com/article/spam-creator-tackles-the-meaty-
issue/
 "Timeline Highlights." 1984. N.p., n.d. Web. 14 June
2016.http://www.computerhistory.org/timeline/1984/