Creating "sticky" content that people love, promoting it and amplifying it can help you reach a wider, more targeted and relevant audience.

1. Presented By:
Nicole Denton
Managing Director, Pyxl Scottsdale
Content Amplification:
The Next Phase of
Content Marketing

2. Did You Know?
60% of businesses employ some
form of content marketing.
Forbes

3. Did You Know?
The average lifespan of a piece of
content is shrinking —most social
sharing engagement occurs within
the first 48 hours a piece of content
is published, and a majority of a
piece’s views happen within the
first week.
Pete Spande, Federated Media
48HRS

4. Do More
Content marketing alone isn’t
enough. Today it’s all about
content amplification.

5. Maximize the organic reach of your
content by promoting your network(s)
Create awesome, sticky content that
people love.
Use native advertising opportunities
to expand that reach.
Create AmplifyPromote
3 Steps to
Amplified Content

6. Step 1
Create Awesome, “Sticky” Content
People Love

7. Anatomy of a
Winning Blog
Post/Article
Attention-grabbing headline
Well-written body content
Imagery and/or video
Social sharing
Call to action

8. Headlines with bracketed clarifications (e.g., [photos], [interview], [video],
[slideshow], etc.) performed 38% better than headlines without clarifications,
suggesting readers are more likely to click when they have a clear
picture of what lies behind the headline.

9. User Behavior
Headlines that included the word “who” generated a 22% higher CTR
than headlines without the word “who.”
“Why,” on the other hand, decreased CTR by 37%.

10. Headlines with language that conveys a sense of urgency (“need”, “now”)
generated lower CTRs than headlines that didn’t use such pushy language
(44% and 12% lower).

11. CTR is highest for headlines with 81-100 characters.
Keep important info in the first 65 characters for search though!

12. Step 2
Promote to Your Network(s)

13. Promote to Your
Network
Cater your promotions based on the
persona(s) your post is targeted at.

14. Engage with niche
communities
Niche communities can allow you to
easily engage with a group of people
that matches your target audience.

15. Re-post and Test
- Don’t just promote once - re-post
ongoing, reaching your audience
where they are and at different times
of the day.
- Test the messaging in your posts,
don’t just try the headline every time.

16. Sharing is Caring
- Make sure your post is shareable
- Extract shareable snippets

17. Step 3
Amplify to Extend Your Reach

18. - Facebook Sponsored Posts
- Promoted Tweets
- StumbleUpon Paid Discovery
- LinkedIn Sponsored Posts
- Outbrain
- Taboola
- Sharethrough
Native Advertising
Opportunities

19. - Consumers look at native ads
53% more often than they look
at traditional display ads
IPG Media Lab and Sharethrough
Did You Know?

20. Not every piece of content should
be amplified.
Content
Amplification Tips
- Focus on educating, entertaining
and delivering, not giving a hard
pitch for your products or services.
- Your benchmark of success should
be engagement, not clicks.
- Monitor, analyze and refine.

21. Thank You!
www.thinkpyxl.com
ndenton@thinkpyxl.com
Download our eBook to get started
pyxl.it/contentamplification