VARTECH Social Media Presentation Deck
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VARTECH 2014 New Orleans - Social Media Presentation Deck
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VARTECH Social Media Presentation Deck
- 1. Live Real-Time Polling VOTE ONLINE: PollEv.com/VTSocial Via TEXT Message: 22333 + Your Vote Via Twitter: Tweet to @poll + Your Vote
- 2. @JamesKorte jkorte@bluestarinc.com Digital Marketing Manager, BlueStar Editor, VARTECH Nation Blog
- 3. @Jim_Roddy jim.roddy@BSMinfo.com President, Business Solutions Magazine Chairman of the Board, RSPA Author, Hire Like You Just Beat Cancer
- 4. What You Will Learn... The Why Where to Start What to Share How to Manage Talking about ROI 1 2 3 4 5
- 5. Why Social Media? Connecting the Dots
- 6. 1.28 Billion 1 Billion+ 540 Million 271 Million 200 Million 187 Million 70 Million Source: Digital Insights via Media Bistro Monthly Active Users
- 8. 58 % of Facebook Users Like a Brand 42 % have mentioned a brand of Twitter users Follow a Brand 39 % have tweeted about a brand 29 % have re-tweeted a brand AYTM Market Research, 2011 29 %
- 9. 87 % of B2B Marketers use Social Media to Distribute Content 90 % of Consumers Find Custom Content Useful 78 % Believe the Organizations Creating the Content are Interested in Building Good Relationships
- 11. Sorting It All Out
- 12. Top Used B2B Social Networks 1 2 3 4 5 6 7 8 LinkedIn Twitter Facebook YouTube Google+ SlideShare Pinterest Instagram 91% 85% 81% 73% 55% 40% 34% 22% Source: 2014 B2B Content Marketing Trends - North America: Content Marketing Institute/MarketingProfs
- 13. Best Content Types Promotions Videos Infographics Case Studies Testimonials Company Culture Thought Leadership Industry News
- 14. Summing Up Their Purpose Common Words in Highly-Shared Headlines by Network Most Popular Headline by Social Network
- 15. Visibility
- 18. Bad Ideas
- 19. Find clever ways to mention your value Have a communication policy for service outages Humanize your business & interact Acknowledge legitimate complaints – offer help Attempt to capitalize on tragedy Make Light of Serious Events React Emotionally to Negative Comments Post to the Wrong Account Accidentally (!) DO: DO: DO: DO: DON’T: DON’T: DON’T: DON’T
- 20. RE-SHARE If your connections post or create content that is useful to your network, re-share it. RESPOND Acknowledge people that mention you and reach out to those you’d like to connect with RELATE Ask questions of your network – respond to questions asked by those you follow
- 22. Facebook Post per Day vs. Likes Hour of Day Source: DanZarrella.com, The Social Media Scientist
- 23. Twitter
- 24. Twitter Source: DanZarrella.com, The Social Media Scientist
- 25. LinkedIn
- 26. Tools of the Trade
- 28. Build Influence Monitor Social Media Influence Discover Content to Share Schedule Social Posts
- 29. Social Media Editorial Calendar For Wordpress View Multiple Social Accounts at Once Analyze Results
- 30. Social Media Management Dashboard View Multiple Social Accounts at Once Analyze Results
- 31. If This, Then That Trigger-Based Internet Automation ‘Recipe’ Database
- 33. GOAL: Recruit High-Quality Employees or Interns STRATEGY: • • Allow applicants to apply via LinkedIn Share company culture & employee testimonials on company page PERFORMANCE INDICATOR: • • • Track number of LinkedIn applicants Analyze how many employees are retained beyond one year Analyze number of interns offered full-time positions
- 34. GOAL: Increase Sales Through Paid Facebook Advertising STRATEGY: • • Target end-users based on profile data and geographical location Funnel leads to conversion-optimized landing page PERFORMANCE INDICATOR: • Compare revenue numbers against advertising spend to determine percentage of return
- 35. GOAL: Generate revenue by placing pre-roll ads on video STRATEGY: • • Grow channel subscriptions Create useful content to increase viewership PERFORMANCE INDICATOR: • Analyze cost in time spent creating content and community building to the short and long term ad revenue
- 37. @JamesKorte jkorte@bluestarinc.com Digital Marketing Manager, BlueStar Editor, VARTECH Nation Blog