This document provides tips for creating content that stands out on social media. It discusses understanding the audience through the 5 W's, conducting keyword research, using videos and graphics to capture attention, creating a content schedule and social media advertising plan, and matching content to the customer buying stage using the PESO method of informing, exploring options, evaluating products, and committing to change. Recommended tools are also provided for content creation, design, management and research. The overall goal outlined is to create content that informs, inspires and amuses the target audience.