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By : Robin Low SOCIAL MEDIA  EVENTS management
why  social media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A radical change has occurred in the World of advertising and marketing “ ”
traditional  methods ,[object Object],[object Object],[object Object],[object Object]
Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
The Audience  is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-generated content." Unlike newspapers and TV where the advertisers are speaking at consumers, the  Internet  allows for more back and forth interaction.  Source: http://china.seekingalpha.com/article/30979 “ ” advancements of…  digital media
How? How? How? How?
 
know what you want to  accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.
decide on purpose of social media and  company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.
decide on which  platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.
social media  involves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ONE OFF EVERY CHANGE DAILY DAILY DAILY MONTHLY MONTHLY
facebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
facebook   statistics ,[object Object],Asia - 10.5% Users, fast growing Market Singapore > 1.1 million users http://www.nickburcher.com/2009/03/facebook-usage-statistics-by-country.html
Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
build your  community ,[object Object],[object Object],[object Object],[object Object]
twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
blogs &   Articles ,[object Object],[object Object],[object Object],[object Object],[object Object]
growth of   social media
growth of   social media
decide on how your  social media  will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.
areas of  focus ,[object Object],[object Object],[object Object]
social media  activities ,[object Object],[object Object],[object Object],[object Object],Before During After
before before before
Learn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dialog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dialog ,[object Object],[object Object],[object Object],[object Object],[object Object]
market  passively ,[object Object],[object Object]
support  pre-event   networking ,[object Object],[object Object]
Attention Engagement The new paradigm
think  social media apps RSS widgets desktop apps
promote repeatly ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],add  value
be  consistent Consistency is key.  Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.
be helpful and  approachable ,[object Object],[object Object],[object Object],[object Object],[object Object]
focus on   quality   rather than quantity ,[object Object],[object Object],[object Object]
cross promote and   share messages ,[object Object],[object Object]
be in for   long haul ,[object Object],[object Object],[object Object]
don’t allow it to   consume   your time ,[object Object],[object Object]
during during during
Support ,[object Object],[object Object]
Support ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
innovate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
innovate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
after after after
engagement  does not end after event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
engagement  does not end after event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
engagement  does not end after event ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: dmediaacademy Blog:  http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy use social media  for your events extend the experience and build relationships

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Social media for event management

  • 1. By : Robin Low SOCIAL MEDIA EVENTS management
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  • 3. A radical change has occurred in the World of advertising and marketing “ ”
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  • 5. Consumers are not listening anymore Interruptive marketing has seen it’s day Source: http://www.=.com/upload/wysiwyg/M1805/IIR_M1805_Seaton.pdf
  • 6. The Audience is creating Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
  • 7. The Audience is selecting Time Shift technology Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
  • 8. The Audience is changing Source: http://www.iirusa.com/upload/wysiwyg/M1805/ IIR_M1805_Seaton.pdf
  • 9. Consumers control the online environment so brands need to think about facilitating user-created actions, not just user-generated content." Unlike newspapers and TV where the advertisers are speaking at consumers, the Internet allows for more back and forth interaction. Source: http://china.seekingalpha.com/article/30979 “ ” advancements of… digital media
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  • 12. know what you want to accomplish Develop a social media marketing plan for a specific goal or purpose. This will help you pick which site to use and how to measure success.
  • 13. decide on purpose of social media and company’s position Social media is not a pure sales medium, decide on what you company would want to use it for. Your social media presence is more for online branding, educating your customers and engaging the public.
  • 14. decide on which platform to use There are many different social media platforms to use, which one fits your company best? Find where your niche and audience are located and which platforms they are on and engage them there. Tip: Engage in 3 – 4 platforms. Cross marketing between the platforms creates multiple touch points.
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  • 18. Facebook usage statistics by country - Dec 31st 2009 34.10% 80.70% 3,066,180 Sweden 20 99.30% 367.50% 3,975,640 Malaysia 19 38.40% 164.20% 4,952,340 Venezuela 18 66.80% 403.80% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.90% 361.90% 5,799,520 Germany 15 20.20% 39.90% 5,808,020 Chile 14 78.50% 351.50% 6,505,040 Mexico 13 25.80% 99.40% 7,243,520 Colombia 12 50.60% 227.50% 7,387,120 Argentina 11 25.70% 75.80% 7,611,920 Australia 10 33.40% 196.70% 7,701,200 Spain 9 208.40% 2046.80% 8,387,560 Philippines 8 30% 137.60% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.60% 117% 14,290,700 France 5 126% 1536.70% 14,681,580 Indonesia 4 36.80% 113.60% 16,943,780 Turkey 3 20.90% 51.50% 22,625,300 UK 2 46.00% 140.80% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank
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  • 25. growth of social media
  • 26. growth of social media
  • 27. decide on how your social media will be managed Who will be in charge of the Twitter account and Facebook Pages? Find out the rules needed for management to be comfortable. Find different roles for people with different comfort levels and skill sets.
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  • 36. Attention Engagement The new paradigm
  • 37. think social media apps RSS widgets desktop apps
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  • 40. be consistent Consistency is key. Allocate a few hours a week to monitor your social media progress. Consistently be part of a community, not there only to market products. Participate in conversations and do not leave conversations you started.
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  • 56. Twitter: dmediaacademy Blog: http:// digitalmediaacademy.blogspot.com / Facebook: http://www.facebook.com/digitalmediaacademy use social media for your events extend the experience and build relationships

Editor's Notes

  1. THE PEOPLE is INTERNET= And the internet can’t exist without people. The market is people Pre 2007- maintstream media controls majority of influence, credibility and exposure and now the futur Post 2007: Creators of Social Media begin to enjoy increased visibility, credibility and audience exposure. Is this some kind of joke? No it is not? It is happening right now. What will you do if you were given 500 bucks and you are told to buy a product that you never heard of at all? You Google!, you ask questions in forum to strangers, you read review of the internet because you know that they are HONEST opinions and NOT PAID OPINIONS. They are COMMENT/REMARKS and NOT ADVERTISING!!!
  2. Many people are stuck in where they are. By spending minutes a day to brainstorm and some time on the weekends to blog about your passion and network, you will never know when opportunity knocks on your door and you may get noticed to do something you really like doing. There is always something better out there, you will need to have the drive to want it and stand out from the crowd.
  3. If you have YES for most of the answers to the above questions, you may be no better than a zombie.
  4. Faced with too much choice, too much media, too much marketing, consumers are effectively, filtering or actively rejecting the onslaught. Through sharing and interaction, you can build a following that will help promote your products and services.