How To Integrate Social Media With Your WordPress BlogMichelle Hummel
This document provides 20 tips for integrating social media with a WordPress blog to boost engagement and sales. It recommends adding social sharing buttons, a Facebook like box, powerful commenting system, and live chat to increase engagement. It also suggests creating a paid membership site, exclusive offers for fans, and email auto-responders to optimize WordPress for sales. The tips encourage participating in LinkedIn groups, becoming a thought leader by sharing content, and identifying brand advocates to grow followers.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
1) Backlinks are links from other websites to a website that help improve search engine rankings. Getting more backlinks from relevant sites helps a website be discovered more in search results.
2) Different search engines treat backlinks differently - Google considers all backlinks while Yahoo and MSN show most but do not weigh backlinks as heavily as Google.
3) Creating content like eBooks and leaving comments on blogs are effective ways to build relevant backlinks from other sites.
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
How To Integrate Social Media With Your WordPress BlogMichelle Hummel
This document provides 20 tips for integrating social media with a WordPress blog to boost engagement and sales. It recommends adding social sharing buttons, a Facebook like box, powerful commenting system, and live chat to increase engagement. It also suggests creating a paid membership site, exclusive offers for fans, and email auto-responders to optimize WordPress for sales. The tips encourage participating in LinkedIn groups, becoming a thought leader by sharing content, and identifying brand advocates to grow followers.
Marketers have really latched onto Pinterest and Instagram as a way to propel “social shopping” and encourage customers to “pin” and share images and videos of the products they use and like.
A short presentation for the Women's Global Network in San Diego on the importance of blogging to businesses. Speakers: Bridget Ayers from GSW Consulting and Katie Skow from Skovi Creative & Fresh Media
The document provides statistics on the usage and growth of major social media platforms such as Facebook, LinkedIn, Twitter, and YouTube. It then offers tips for effectively using social networks for business purposes, including listening more than talking, making referrals, networking with the right people, and following up. Finally, it proposes goals and content strategies for a social media campaign to promote a company called Hamilton Parker, focusing on target markets, recommendations, group joining, and profile customization.
This presentation is how Internet Sales Drive market your website to get in seen via search engines, social media and other referral websites. It is how we can build your brand up on the Internet.
1) Backlinks are links from other websites to a website that help improve search engine rankings. Getting more backlinks from relevant sites helps a website be discovered more in search results.
2) Different search engines treat backlinks differently - Google considers all backlinks while Yahoo and MSN show most but do not weigh backlinks as heavily as Google.
3) Creating content like eBooks and leaving comments on blogs are effective ways to build relevant backlinks from other sites.
The document provides tips and strategies for effective online marketing and social media marketing. It discusses several social media platforms like Digg, StumbleUpon, Facebook and their marketing approaches. It also covers article marketing and reasons for using this strategy. Overall, the document offers guidance on leveraging different online marketing channels like social media, article directories, social bookmarking sites to promote websites and generate traffic.
LinkedIn is a social media platform for professional networking. It was founded in 2002 and launched in 2003. It has over 590 million users, of which 260 million are monthly active users. Over 70% of LinkedIn users are located outside the United States. The platform allows users to create profiles, connect with colleagues and professionals, search and apply for jobs, follow companies and interests, and engage with a personalized news feed. It also offers messaging, notifications, and the ability to join groups.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
Digital Marketing Strategy Workshop - Week 2RebeccaBKM
This document provides an overview of digital marketing topics including search engine optimization (SEO), content marketing, link building, and local search marketing. It discusses the importance of balancing technical, on-page, off-page and content optimization efforts. Specific tips are provided for optimizing images, video, blogs and managing online listings. The document concludes by announcing the topic of the next workshop on social media marketing.
Getting the most_from_your_donut_130511_accountancyfirmsjacksomervell
This document provides tips and suggestions for promoting a Donut website to maximize traffic and engagement. It recommends integrating links on your own website and in communications, using social media platforms like Twitter and Facebook, promoting in emails and printed materials, and engaging prospects at events. The goal is to direct clients and prospects to the Donut site for business resources and advice on a regular basis through various marketing channels.
The document discusses the power of inbound marketing and content marketing through social media platforms like Facebook and Twitter. It provides statistics on user engagement on these platforms and argues that businesses should create and share frequent, unique content across online channels to drive organic traffic and find new customers. Regular blogging and social media sharing can help property managers attract more resident leads through search and enhance their online presence and SEO without paid advertising. Metrics like website traffic, leads, and social media engagement should be used to measure the success of these inbound marketing strategies.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
Digital Marketing Strategy Workshop - Week 1 RebeccaBKM
This document provides an overview of digital marketing and online strategy topics. It discusses identifying your unique selling proposition, elements of a successful marketing plan including keywords, content, links and analytics. It covers researching keywords, competition and the market. It also outlines optimizing websites, social accounts and link building. Analysis of metrics is also discussed to adjust strategies. Common issues like misinformation, lack of transparency and unbalanced focus are noted. The homework is to set up various Google accounts to help with digital marketing efforts.
When it comes to Search Engine Optimization (SEO), it’s commonly believed that social media signals don’t directly impact where your website ranks in the search engines.
So why bother?
Well, social media may not have a direct impact on your SEO, but it still plays a momentous role in getting your content in front of a bigger audience. This means that investing time and money in social media can produce something of a multiplier effect.
Think about it this way: you create a great piece of content on social media, such as an original infographic, that attracts some pickup from other users. From here, people are more likely to publicize the data, which may in turn generate more clicks through to your site, which may ultimately lead to site visitors becoming shoppers and entrusting you with their money.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
The document discusses General Motors' social media strategy to improve brand reputation by building relationships with consumers through listening and engaging on social platforms. The strategy includes empowering employees as advocates, sharing media content, responding to critics and loyal fans, and telling brand stories through video. Metrics showed that GM's social efforts like a Chevrolet campaign increased fans, followers and media impressions.
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This document provides guidance on using social media for business-to-business purposes. It outlines that social media is an important part of the buyer research process and can influence purchasing decisions. It then offers tips on developing a social media strategy, choosing appropriate platforms like blogs, LinkedIn, and Twitter, engaging audiences in a genuine way, and measuring the results of social media efforts. The overall message is that B2B companies should integrate social media seriously into their marketing but do so authentically rather than just for sales.
LinkedIn is a social media platform for professional networking. It was founded in 2002 and launched in 2003. It has over 590 million users, of which 260 million are monthly active users. Over 70% of LinkedIn users are located outside the United States. The platform allows users to create profiles, connect with colleagues and professionals, search and apply for jobs, follow companies and interests, and engage with a personalized news feed. It also offers messaging, notifications, and the ability to join groups.
Centennial Barn Social Media Class - Week 3RebeccaBKM
This document provides guidance on using social media for business purposes. It discusses finding your target market and defining goals. It then provides tips on using various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Flickr to engage customers, build your brand, generate leads and increase sales. It emphasizes focusing on quality, engaging content over hard selling and establishing genuine relationships and conversations through social media interactions.
The document discusses how businesses need to get found online through search engines, blogs, and social media as consumers now start their shopping experience by searching online. It emphasizes that search engine optimization (SEO) is important for businesses' websites to be found organically through keywords in titles, URLs, headings and text. Blogging is also a form of inbound marketing that can help with SEO and social sharing. The document provides steps for businesses to find keywords, optimize on-page SEO, build backlinks, start a business blog, engage in blog comments, write blog posts regularly on topics of interest, and measure results over time.
Social Media Marketing - Facebook, Twitter, LinkedInHarsimran Singh
The document discusses social media marketing and strategies for various platforms. It provides an overview of components of an effective social media strategy, including defining objectives, metrics, influencers, and content guidelines. Metrics for measuring engagement on different sites are also outlined. The document then discusses best practices and pitfalls to avoid for platforms like Facebook, LinkedIn, and Twitter.
Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at wikimotive.com. Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.
Digital Marketing Strategy Workshop - Week 2RebeccaBKM
This document provides an overview of digital marketing topics including search engine optimization (SEO), content marketing, link building, and local search marketing. It discusses the importance of balancing technical, on-page, off-page and content optimization efforts. Specific tips are provided for optimizing images, video, blogs and managing online listings. The document concludes by announcing the topic of the next workshop on social media marketing.
Getting the most_from_your_donut_130511_accountancyfirmsjacksomervell
This document provides tips and suggestions for promoting a Donut website to maximize traffic and engagement. It recommends integrating links on your own website and in communications, using social media platforms like Twitter and Facebook, promoting in emails and printed materials, and engaging prospects at events. The goal is to direct clients and prospects to the Donut site for business resources and advice on a regular basis through various marketing channels.
The document discusses the power of inbound marketing and content marketing through social media platforms like Facebook and Twitter. It provides statistics on user engagement on these platforms and argues that businesses should create and share frequent, unique content across online channels to drive organic traffic and find new customers. Regular blogging and social media sharing can help property managers attract more resident leads through search and enhance their online presence and SEO without paid advertising. Metrics like website traffic, leads, and social media engagement should be used to measure the success of these inbound marketing strategies.
The document provides guidance on implementing SEO through four key tools: content marketing, keywords, links, and social media. It emphasizes creating high-quality, shareable content as the foundation for effective SEO. Keywords should be optimized through relevant placement in content, titles, and metadata. Both internal and external links are important for search engine rankings, with inbound links mattering most. Social media can help by sharing and endorsing content to build links and attention. Focusing efforts on these four pillars through participation and monitoring results can lead to improved search visibility.
Hp Event "Ignite Your Growth Using Social Media to Grow Business" By John Fol...Grow Socially, Inc.
The document discusses using social media to grow a business. It recommends creating a social media marketing plan that identifies target audiences, develops engaging content, and measures success through metrics like website traffic and social media engagement. The document also discusses integrating social media with other marketing channels like websites, email, and print through tactics like QR codes and mobile payments.
This document outlines an SMM and SMO activity plan involving several key areas: social media audits, monitoring conversations on social platforms, managing a strategic social media presence, reputation management, campaigns, PR, and activities on major networks like Facebook, Twitter, LinkedIn, Pinterest, blogs and Q&As. The plan details specific content, engagement and optimization tactics for each network and activity.
Digital Marketing Strategy Workshop - Week 1 RebeccaBKM
This document provides an overview of digital marketing and online strategy topics. It discusses identifying your unique selling proposition, elements of a successful marketing plan including keywords, content, links and analytics. It covers researching keywords, competition and the market. It also outlines optimizing websites, social accounts and link building. Analysis of metrics is also discussed to adjust strategies. Common issues like misinformation, lack of transparency and unbalanced focus are noted. The homework is to set up various Google accounts to help with digital marketing efforts.
When it comes to Search Engine Optimization (SEO), it’s commonly believed that social media signals don’t directly impact where your website ranks in the search engines.
So why bother?
Well, social media may not have a direct impact on your SEO, but it still plays a momentous role in getting your content in front of a bigger audience. This means that investing time and money in social media can produce something of a multiplier effect.
Think about it this way: you create a great piece of content on social media, such as an original infographic, that attracts some pickup from other users. From here, people are more likely to publicize the data, which may in turn generate more clicks through to your site, which may ultimately lead to site visitors becoming shoppers and entrusting you with their money.
Tap into the Power of Social Media to Build Your Painting BusinessLinnea Blair
Tap into the Power of Social Media to Build Referral Relationships for Your Painting Business. Presented via webinar for PDCA Contractor College on 8.17.10
This document discusses using social media as an effective marketing tool for businesses. It recommends setting up profiles on Facebook, LinkedIn, and Twitter to connect with customers and expand networks. These sites allow businesses to promote their brand, drive traffic to their website, and generate leads at a low cost. The document provides tips on using each site appropriately and linking profiles across sites for maximum exposure.
Online reputation management and repair involves suppression of negative links or press coverage through creation and dissemination of carefully targeted positive content eventually pushes down negative links.
www.recoverreputation.com/about
The document discusses General Motors' social media strategy to improve brand reputation by building relationships with consumers through listening and engaging on social platforms. The strategy includes empowering employees as advocates, sharing media content, responding to critics and loyal fans, and telling brand stories through video. Metrics showed that GM's social efforts like a Chevrolet campaign increased fans, followers and media impressions.
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Build a Content Marketing Machine Workshop | Session 1Tom McCracken
It's no secret that marketing has changed. Traditional techniques no longer work like they used to. There is a solution, content marketing. Its success is driven by:
* Attracting visitors with content, search engines, and social media
* Optimizing customer conversion, nurturing, and retention
* Continually improving using deep analytics and insight
Over the course of this extended five-session workshop, we will present a complete system for marketing the right way. We will cover the strategies and tactics leaders are using to produce extraordinary results on today’s Internet.
This workshop will go beyond methodology, revealing an integrated suite of tools for building the ultimate content marketing platform.
Session 1: Get Strategic: How leaders are growing their business on the modern web
For a preview visit getcm2.com
This document provides guidance on using social media for business-to-business purposes. It outlines that social media is an important part of the buyer research process and can influence purchasing decisions. It then offers tips on developing a social media strategy, choosing appropriate platforms like blogs, LinkedIn, and Twitter, engaging audiences in a genuine way, and measuring the results of social media efforts. The overall message is that B2B companies should integrate social media seriously into their marketing but do so authentically rather than just for sales.
This document provides guidance on using social media for business-to-business purposes. It notes that B2B buyers now conduct significant online research, and social media can influence purchase decisions. It recommends developing goals and tactics for social media use, choosing appropriate sites like LinkedIn and Twitter, regularly posting engaging content, and monitoring discussions to build relationships and influence prospects. Key steps include starting a company blog, using social profiles to share helpful information, and integrating social media engagement with other marketing efforts.
The document provides an overview of search engine optimization (SEO) and social media marketing strategies. It discusses key aspects of an SEO plan including keyword analysis, meta data optimization, content development, and social media connections. It also covers measuring success and common mistakes to avoid when implementing SEO and social media marketing.
Ever wonder whether you should be blogging? Does it seem like a waste of time?
Blogging can indeed drive your mission, but you have to know how it works to get the most benefit.
The worst thing is to start a blog and then let it whither into fodder for Internet dust mites.
So how can a blog drive your mission? View this presentation to find out.
The Perfect Match: Ecommerce & Social MediaWeb.com
The Perfect Match: E-commerce & Social Media
Presented by Shashi Bellamkonda, Network Solutions
www.networksolutions.com - www.shashi.name
Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!
The Perfect Match: Ecommerce & Social Mediaguestfe4bc7
Shashi Bellamkonda presented this at a session of the The Internet Merchants Association's fourth annual conference in Las Vegas on March 2nd. Did you know that 69% of consumers that purchase mostly online also visit social networking sites? Consumers are informed AND social these days. Listen as Shashi Bellamkonda, Social Media Swami of Network Solutions gives you the inside scoop on blending social media sites with your e-commerce business. What social media sites should you be paying attention to? Learn the right way – and best sites - to interact with consumers to grow your e-commerce business!
Take Your Business to the Next Level with Social MediaHall_
The document provides tips for using social media to grow a business. It recommends having clear goals and a plan to reach them. Key aspects of a strategy include standing out from competitors, driving traffic to the company website, strengthening relationships with customers, and measuring results. The overall message is that social media is about building relationships, not one-way advertising, and businesses need to engage customers and promote word-of-mouth sharing of content to see benefits.
Directi Business Case Study Presentation '09 Team Gryffindor - ISB HyderabadDirecti Group
1. The document proposes strategies for a blogging platform called DirectI to increase adoption of blogging in India. It recommends segmenting target users, securing popular bloggers, promoting new design features, and developing marketing and business partnerships.
2. DirectI could leverage existing online communities to encourage blogging among targeted groups like students, travelers, and health enthusiasts. Securing prominent "marquee bloggers" would attract more users.
3. The document outlines revenue strategies for DirectI like advertising, an affiliate program, a "freemium" model, and a marketplace for blog themes/widgets. Financial projections estimate the project could achieve an annual return of 75-120% and have a net present value of $3
search engine optimization (SEO) gets your site recognized by Google, Yahoo, MSN, or other major search engines. There is an art and science to getting your site at the top or on the first page of the search using the right keywords
If you ask thousands of bloggers. what is the main thing you face online to make money online. they will tell you TRAFFIC. traffic is lifeblood of any online business. here are some 5 strategies to grow your audience online
The document provides an overview of developing a social media roadmap. It discusses planning objectives and metrics, researching the target audience and competitors, developing a content strategy, selecting tools, and evaluating performance. Key aspects include creating valuable content, building communities, driving conversions, and monitoring brand awareness, referrals, leads, and the value of fans over time.
The document discusses social media marketing and provides guidance on developing a social media strategy and plan. It defines social media and its key characteristics. It then outlines the benefits of social media marketing, including increased traffic, high quality links, and complementing other marketing efforts. The document proposes a four step approach to social media planning focusing on business goals, customer needs, engagement plans, and success metrics. It also provides examples of social media management, monitoring, and campaign activities across various social media platforms.
The document provides recommendations for effective B2B marketing strategies during an economic recession. It suggests focusing marketing budgets more on online tactics like social media, emailing, and pay-per-click advertising, which are less expensive and easier to measure than traditional methods. Specifically, the document recommends investing in websites, search engine optimization, blogging, social networking, nurture marketing to existing customers, and referral marketing from partners and other connections. It also stresses the importance of measuring various online and offline marketing tactics to see which are most effective.
Link Building in 2017: 3 Untapped Secrets to Get You (and Your Clients) AheadPat Ahern
Despite the rise of RankBrain, backlinks still remain Google's single most influential organic ranking factor. Learn our 3 most effective strategies to gain high-quality, white-hat backlinks to boost your search rankings and drive more qualified customer to your site.
Social Media & Small Business : Taking your first steps in Social MediaShashi Bellamkonda
The document summarizes tips and strategies for small businesses to use social media for marketing purposes. It discusses using platforms like Facebook, Twitter, blogs and more to connect with customers, share content and drive traffic to websites. Specific tips include setting up profiles, engaging with followers, sharing content regularly and measuring the results of social media efforts.
Digital marketing plan - Digital marketing strategy for businessGaurav Tripathi
Digital Marketing Ideas for your small business, check this ppt and find here , how to increase online traffic, how to create brand awareness, complete digital marketing plan for your business, digital marketing strategy, seo techniques, social media marketing.
visit here www.clciktrends.com
Similar to Blogging to Reach your Buyers part 2 of 2 (20)
Using White Papers in Your Marketing Strategy Part 3Lori Fisher
This document provides tips and strategies for using white papers in marketing. It discusses promoting white papers through company blogs, press releases, webinars, social media and more to generate leads. It also emphasizes measuring the success of white papers by tracking downloads, shares and revenue generated in order to optimize future white paper marketing efforts.
A vertical marketing system is one in which the main members of a distribution channel—producer, wholesaler, and retailer—work together as a unified group to meet consumer needs.
The Marketing Communication RelationshipLori Fisher
Understanding the difference between marketing and communications will help you create effective sales strategies and tactics that boost your bottom line.
Marketing & Behavioral Science Part 3 of 3 pptxLori Fisher
This document discusses using behavioral science and marketing research to understand audiences and create persuasive brands in an ethical manner. It provides examples of how behavioral insights can be applied to increase customer loyalty and engagement through reframing costs, establishing rivals, and matching brands' moral values to target audiences. However, it notes behavioral science tools should be used carefully and for customer benefit rather than exploitation.
Marketing & Behavioral Science Part 2 or 3Lori Fisher
Behavioral science research can be extremely powerful, as it creates evidence-based models for explaining and predicting the decisions that people make.
Emotions to Tell Your Brand Story Part 1 of 2Lori Fisher
There’s no better way to get your content into new feeds than through social engagement. Having built that relationship, it becomes ever-easier to drive the audience to your brand.
Marketing in an API Environment Part 1 of 2Lori Fisher
1) An API allows software components to communicate by providing a set of routines, protocols, and tools for building applications. APIs standardize how programs interact with each other and access common data formats or functionality.
2) APIs enable connectivity both within and outside organizations, powering engaging customer experiences and breaking down data silos. The growth of APIs is fueling an "API economy" where businesses expose functionality through APIs to become platforms.
3) Leveraging APIs helps companies integrate systems, connect data and places, and enable new solutions and services, positioning them for success in the digital era where customers expect instant connectivity.
Various methods of marketing such as slogans and other media activities are used by non-profit organizations to promote the message as well as to ask for volunteers to help out with the organization's mission.
This document provides a historical overview of marketing from ancient times to the modern digital age. It discusses the evolution of marketing practices from word-of-mouth communications to targeted demographic research in the late 20th century. The rise of consumer choice in products in the 1990s empowered retailers and large brands. The development of the internet in the late 1990s introduced new tools for online marketing like search engines, email, social media, and mobile technologies that transformed marketing practices.
Predictive marketing extracts information from existing datasets allowing marketers to predict which actions are more likely to succeed and lets marketers determine future outcomes and trends.
Advertising becomes easier with the emergence of desktop publishing leading to an explosion in print advertising.Hail the beginning of relationship marketing.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
2. Better Consider
Blogging- 81% of
American online
consumers trust
advice from
blogs for their
shopping
decisions
60% of
consumers
develop more
confidence and
trust
organizations
more after
reading custom
content on their
sites
If you intend to sway
consumers purchase
decisions in your
favor, you might
want to consider
blogging
Compiled by author from source: solvid.co.uk
3. What If I’m Not A Writer-
It doesn’t
always
have to be
paragraphs
on a screen
There are
different
formats to
create blogs
Videos
Q & A
Podcasts
Demonstrate a skill using
screenshots
Make a GIF
Illustrations
Cartoon
Compiled by author from source: intelligentdemand. com
4. Blogging For Thought Leadership-
A great way to
establish your
company as
thought leaders
Helping accomplish your goals
Building your portfolio
Growing your network
Gaining visibility
Compiled by author from source: blog.marketo.com
5. Leaving A Virtual Calling Card-
When you participate
on social media, people
find out more about
You have an opportunity to offer your
viewpoint, adding to ongoing discussion
When you leave a comment on someone
else’s blog post, you can link to your profile
on the web
Compiled by author from source: Scott, David M. The New Rules of Marketing & Pr Image Source: Google Images
6. Compounding
Blog Posts- 1 in 10 blog posts are compounding, meaning
organic search increases their traffic over time
Compounding blog posts make up 10% of all blog
posts and generate 38% of overall traffic
Over its lifetime, one compounding blog post
creates as much traffic as six decaying posts
A compounding post
grows in traffic, while
a decaying post
declines
Compiled by author from source: hubspot.com
7. Building More Topics-
Increase your search
rankings by using
topic categories that
reinforce your top
keywords
What questions do you get asked at work?
What questions do you ask your coworkers?
What problems are your customers trying to
solve?
What challenges do your customers face?
What questions do your customers ask?
What keywords are used to search for you?
What market trends are emerging in your space?
Compiled by author from source: blog.marketo.com Image Source: Google Images
8. Developing Customer Personas-
Your personas will help
you identify objectives and
ensure your blog is set-up
to support your key goals
Key
Include:
Background: Company, job responsibilities
Goals and challenges
Preferred content consuming channels
Preferred content topics
Messaging that resonates with them
Objections you anticipate from them
during the sales process
Specific product interest
Role in decision-making process
Compiled by author from source: blog.marketo.com
9. Guest Bloggers-
Look beyond your organization and
reach outside of your company to find
guest bloggers
Partners
Customers
Influencers
Compiled by author from source: blog.marketo.com Image Source: Google Images
10. Expanding Your Reach-
External guests leverage their networks to
expand your reach: Allowing you to share their expertise with
your readers
Giving them a voice to a new audience
Create guidelines and communicate
content requirement expectations up front
Compiled by author from source: blog.marketo.com Image Source: Google Images
11. User Engagement- Measure how long people stay on your site
Do they visit more than one page before
leaving
Catch the reader with a good story, they
won’t leave
Odds are they will want to read more
Bounce rate and
time on page
Compiled by author from source: se-hacker.com Image Source: Google Images
12. Does Your Website
Have A Blogging
Area-
Yes
63%
No
37%73% of survey
participants have a
website,
over 1/3 do not have
a blogging area
Compiled by author from source: forwardpush.com
13. Did You Do It
Yourself-
I Did it
Myself
44%
My
Employee
Did It
28%
I Hired an
Agency
28%
Did you hire a
website developer, or
did you do it
yourself?
Compiled by author from source: forwardpush.com
14. Distribution
Channels-
48%
39%
33%
20%
15%
13%
8%
5%
5%
5%
22%
0% 10% 20% 30% 40% 50% 60%
Youtube
Facebook Video
Instagram
Messaging Apps
Podcasts
Snapchat
Medium
Other
Slack
Vine
None of the Above
What content
distribution channels
are marketers adding
in the next couple of
years
Compiled by author from source: hubspot.com
15. By The Numbers-
6.7 million people blog on blogging sites daily
12 million blog on social media networks
Small businesses with blogs have 126% increases
in lead generation
23% of online time is spent on blogs or social
media sites
Websites with a blog have 434% more indexed
pages
2020- Humans are
predicted to manage
85% of their
relationships without
actually talking to a
human
Compiled by Author from source: tech.co
16. Trends That
Remain The Same-
Business blogging is steadily on the rise
B2B companies with a blog receive more leads than
those that don't
Higher blogging frequency is more effective
A B2B blog has tremendous SEO benefits and
organic search attracts high-quality leads
A company blog has more long-term ROI than
traditional marketing efforts
Content is still king in
2017 Blogging should
be a top priority
Compiled by author from source: impactbnd.com
17. Emerging Trends- Longer blog content performs better in search
engines, average word count numbers have
increased
Visual content is in higher demand, marketers will
be incorporating more graphics, charts, and photos
in their blog content
Paid promotion/distribution for blog content has
dramatically increased
Helping to shape
your strategy in 2017
Compiled by author from source: impactbnd.com
18. CONTACT US FOR THE FULL
PRESENTATION:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
19. Sources Cited:
• "2017 Marketing Statistics, Trends & Data - The Ultimate List of Marketing Stats." HubSpot |
Inbound Marketing & Sales Software. N.p., 2017. Web. 2 Mar. 2017.
<https://www.hubspot.com/marketing-
statistics?__hstc=191390709.377e0e1ad449a1ff9079ae3994a74171.1488468253456.14884682
53456.1488468253456.1&__hssc=191390709.2.1488468253462&__hsfp=2550584062>
• Apple, Marc. "2017 Small Business Blogging Survey Results." Forward Push. N.p.,
22 Dec. 2016. Web. 2 Mar. 2017. <https://forwardpush.com/2017-small-business-blogging-
survey-results/>.
• "Blogging in 2017: What Should Bloggers Focus on (Trends & Tips)." Solvid.
<https://solvid.co.uk/blogging-in-
2017/?utm_campaign=Submission&utm_medium=Community&utm_source=GrowthHacke
rs.com>, 20 Dec. 2016. Web. 13 Mar. 2017.
• Catalano, Lizzie. "5 Excuses Keeping You From Writing Blogs." Intelligent Demand - Real
Revenue Transformation. N.p., 3 May 2016. Web. 24 Feb. 2017.
<http://intelligentdemand.com/5-excuses-keeping-you-from-writing-blogs/>.
20. Sources Cited:
• Eastmead, Drew. "5 Quick Web Page Fixes Any Blogger Can Make." Marketing
Land. N.p., 6 Mar. 2017. Web. 7 Mar. 2017. <http://marketingland.com/5-quick-
web-page-fixes-blogger-can-make-
207435?utm_campaign=socialflow&utm_source=linkedin&utm_medium=social>.
• Ip, Elaine. "Get Your Blog On: 4 Steps to Blogging Success - Marketo." Marketo
Marketing Blog - Best Practices and Thought Leadership. N.p., 20 June 2016. Web.
23 Feb. 2017. <http://blog.marketo.com/2016/06/get-your-blog-on-4-steps-to-
blogging-success.html>.
• Johnson, Zac. "A Look at Blogging Industry Stats from 2016 [Infographic]." Tech.Co.
N.p., 10 Feb. 2017. Web. 13 Mar. 2017. <http://tech.co/look-blogging-industry-
stats-2017-02>.
21. Sources Cited:
• Karen. "101 Ways to Promote Your Blog & Get More Visitors (Right Now!)." How To Start A
Blog. N.p., 29 Nov. 2016. Web. 6 Mar. 2017. <https://startbloggingonline.com/how-to-
promote-your-blog-and-get-visitors/>.
• Kevin. "3 Huge Benefits of Having a Blog." SEO Hacker | Philippine Based SEO Company.
N.p., 2017. Web. 28 Feb. 2017. <https://seo-hacker.com/3-huge-benefits-blog/>.
• Scott, David M. The New Rules of Marketing & Pr: How to Use Social Media, Online Video,
Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly
• Sukhraj, Ramona. "24 Little-Known Blogging Statistics to Help Shape Your Strategy in
2017." Inbound Marketing Agency | IMPACT. N.p., 24 Jan. 2017. Web. 2 Mar. 2017.
<https://www.impactbnd.com/blog/25-little-known-blogging-statistics-to-boost-your-
strategy-in-2016>.
Scott, David M. The New Rules of Marketing & Pr: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, & Viral Marketing to Reach Buyers Directly