Joe Pulizzi and 59 other content marketing thought leaders and practitioners offer their best content predictions for 2015. Take a look at predictions from Jay Baer, Michael Brenner, Lee Odden, Kristen Hicks, Pawan Deshpande, Dayna Rothman, Doug Kessler and so many others. Leave a comment with your own content prediction!
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
Featuring insights from The Wizard of Moz himself, Rand Fishkin reminded us during his popular SEO presentation at Content Marketing World 2015, search engines are constantly evolving their algorithms to enhance their ability to serve consumers’ needs. And while current systems are highly pro cient at classifying the terms of a search query, calculating its likely intent, and ranking potential results in terms of their relevance, the search engine of tomorrow will likely use more advanced methods of mapping (and manipulating) the mechanics of meaning.
What does all this mean for marketers? And, more importantly, what should you be doing now to prepare your content for the rise of sentient SEO? Read on!
If you are practicing a short-sighted content marketing campaign and struggling to produce results, perhaps it’s time to take a step back and look at the big picture.
Loren Baker, Founder at SEJ and VP of Business Development & Co-founder at Foundation Digital, will let you in on how you can gain maximum SEO value – and more – through content.
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Learn how to:
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.
This presentation explains why and outlines content curation best practices for SEO.
PDXCC13 conference keynote presentation on the convergence of digital marketing and public relations - Integrated Marketing Communications. Presented by Lee Odden, CEO of TopRank Online Marketing.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.
The presentation by Alex Vaidya given at the Masterclassing Content Marketing event on the 16th June.
Understand why UGC is important as part of you content mix.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
How to build and implement a lean content strategyScoop.it
70% of marketers don't have clarity on the efficiency of their content strategy. Why? Because content marketing requires the perfect execution of many time-consuming tasks that also require creativity, process management and many other skills.
To overcome these hurdles, Guillaume Decugis, our co-founder & CEO, shared with the TechSoup community the methodology we derived from collecting data from more than 3,000+ marketers. These actionable best practices will help you to not just create more and better content but also get more from the content you create and measure results.
These are the slides from his talk on August 24.
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.
Scoopit's Content Marketing Grader for ROIScoop.it
Are you on path to Content Marketing ROI?
Do you know how good is your Content Marketing?
These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.
B2C Content Marketing: 2014 Benchmarks, Budgets, and Trends—North AmericaMarketingProfs
Business-to-consumer content marketing is on the rise, with 60% of North American B2C marketers planning to increase content marketing spend over the next 12 months, according to the second annual B2C content marketing study. Get more details about the state of B2C content marketing, such as benchmarks, budgets, and trends in this downloadable PDF.
In this e-book, you'll see over dozens of predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
How To Crush Content Marketing Through Newsletters, Nurturing, And RetargetingNewsCred
Sixty to seventy percent of marketing content goes completely unused (Sirius Decisions). Companies are regularly creating pieces of content with the idea of interesting consumers, generating leads, and progressing people down the funnel, but then their efforts fall flat when they launch.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
3 top benefits of social media for B2B companies, 10 B2B social media tips and trends, 1 model for successful social media marketing. Presentation at Moscow social media conference by Lee Odden of TopRank Online Marketing
6 ways to skyrocket your content ROI with content marketing automationScoop.it
Content marketing is hard. Only 30% of marketers feel they're efficient with content marketing. But it doesn't have to be this way. Technology is here to help you not only create more and better content but also generate more impact from that content. Here's how.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Learn what's new in content writing to create better content and outperform your competitors. We are sharing the top five current trends to support you.
The presentation by Alex Vaidya given at the Masterclassing Content Marketing event on the 16th June.
Understand why UGC is important as part of you content mix.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
Presentation from Joe Pulizzi at the Integrated Marketing Forum 2013. Presentation covers finding your content why, content marketing mission statements, return on objectives and case studies/examples from Kelly Services, P&G, Indium and Minecraft.
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
What if you have mere minutes a day to market with content? Can it be done? Yes, once you get a plan in place. Here's a deck Shelly Kramer of V3 Integrated Marketing and I co-presented at the International Pizza Expo.
You might not need six or more people on your content team. Rather, these are roles and responsibilities to assign as part of any comprehensive content org chart. See full explanation here: https://annhandley.com/a-simple-content-marketing-org-chart/
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
Learn how to dominate social media marketing with optimized posts for Facebook, LinkedIn, and Twitter. You can find it all here from @anum, adapted from her presentation at HubSpot's #INBOUND13 conference.
You Know You're a Marketer If... (17 Signs You're a Marketer)MarketingProfs
MarketingProfs asked its Facebook group to finish this sentence: "You know you're a marketer if..." The responses that made us laugh the most were were illustrated and published in the following slideshow.
"10 Quick Content Marketing Tips," an insightful and succinct guide to content marketing by DNN Software, was given the royal presentation design treatment by the Ethos3 Presentation Design team as part of a "Presentation Slide Design Makeover" series for the official SlideShare blog. Once you review the presentation, check out the SlideShare blog for more behind-the-scenes details on this presentation transformation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you want to give your presentation a makeover, contact Ethos3 to learn about our presentation design and training services: www.ethos3.com
Content strategists at Facebook plan, structure, and create content for more than a billion people. But they’re not writers or content marketers—they’re interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
10 Digital Marketing Trends covering different tools to help digital marketers in 2015. Presented by Dave Chaffey at the Smart Insights Digital Impact conference.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Create a Content Marketing Strategy Your Customers will LOVE, in 7 StepsJay Baer
Here's how to create a content marketing strategy your customers will love, in 7 steps. This presentation from global content marketing consultant, keynote speaker, and New York Times bestselling author Jay Baer will help you craft a winning content marketing strategy for your brand or organization. The principles in this presentation are used by Jay Baer and his Convince and Convert consulting firm on behalf of some of the largest companies in the world. Learn how corporate objectives, audiences, audience inquiries, metrics, content execution, and even social media work together to make content marketing programs successful. You'll want to print this one out and/or share it with your team.
7 Tips to Beautiful PowerPoint by @itseugenecEugene Cheng
Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology.
My segment was on Presentation Design to make an impact on VCs. Many thanks to @ryanlou for the invite. And not to forget Emiland De Cubber for his amazing slide deck inspirations and invaluable advice. Disclaimer: this is a reimagination off some of Emiland's presentations. I do not make any money of this.
Download for just a tweet: http://goo.gl/fbM4j
Want something similar done for your next pitch? Contact me at my site: http://itseugene.me/contact/
What makes content go viral? The answer might surprise you. There are 7 things that make content go viral. Use just one and you'll find that you can start getting more traffic - the right traffic - to your website.
Want more content like this? I suggest you sign up to the email list and get a free ebook on how to get your first 5,000 subscribers.
Sign up here: http://socialtriggers.com
Everyone wants to know how to make that one thing go viral. Especially bosses. Here's the answer. So now maybe they will stop asking you. See the Upworthy version of this here: http://www.upworthy.com/how-to-make-that-one-thing-go-viral-just-kidding?c=slideshare
Greetings Marketers,
Welcome to B2B Content Marketing 2018: Benchmarks, Budgets, and Trends—North America. Our latest research indicates B2B marketers are finding content marketing success as they explore ways to work more creatively and build their audiences.
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this,” but rather “how do we really dig in and get results?” One of the most convincing pieces of evidence of this maturation? We saw an 18% year-over-year increase in respondents who say they are focused on using content marketing to build their audience (one or more subscriber bases). And that’s what differentiates content marketing from other forms of marketing – its intent is to offer valuable information so people want to hear from your business ... so they subscribe to your content because they are interested in it.
Read on for all the findings from our annual survey and consider how your organization stacks up against your peers. To take your content marketing to the next level, check out the resources on the last page of this report.
Here is our annual piece - 50 Content Marketing Predictions for 2014. Produced by the Content Marketing Institute.
See if the following predictions come true at
Content Marketing World 2014
contentmarketingworld.com
#cmworld
To heck with the vague predictions...here’s three specific predictions:
- Microsoft will buy one, maybe two, media companies in certain industries. The outcome will pave the way for further media purchases throughout the year by non-media companies.
- Red Bull will announce a series of daredevil movies to be produced by Amazon.com.
- At least three Fortune 500 brands will hire a Chief Content Officer.
JOE PULIZZI
@JoePulizzi
FOUNDER
CONTENT MARKETING INSTITUTE
We've been waiting all year for this! Our annual content marketing predictions compilation from some of the smartest content marketers on the planet. Whose prediction do you like? Whose do you see coming true? And which prediction do you see not coming to fruition? And lastly, what is YOUR prediction? Leave a note in the comments here, or tweet us at @CMIContent. Big thanks to our friends at Marketing.AI for sponsoring our annual predictions post!
What are some of the changes content marketers are likely to encounter over the next 12 months and beyond? Find out what dozens of experts see on the horizon in Content Marketing Institute's 11th annual e-book of content marketing predictions.
Content Marketing has become an important tool for companies who wish to establish their online presence, and create a relationship with their customers / users. However, with the influx of content via Social Media and other channels differentiating oneself from the “noise” is a big challenge. With the growth in various technologies and solutions marketers hope to do just that, as the new year brings on a new view towards content marketing. We asked experts and practitioners of Content Marketing to share their insights and predictions on the future, and various trends that companies should focus on in the upcoming year.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
Over 150 predictions from the Content Marketing Institute on what will hold true for social media and content marketing in 2012. Includes expert predictions from over 75 marketing experts.
Why content is vital for your brand's survival in 2022 | CONTENT CLINIQCONTENT CLINIQ
𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗼 𝗺𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗳𝗼𝗿𝘄𝗮𝗿𝗱 𝗮𝗻𝗱 𝘀𝗸𝘆𝗿𝗼𝗰𝗸𝗲𝘁 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝘀 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗱𝗶𝗱.
Whether your brand is big or small, consistently creating and publishing digital content is vital to your brand's survival in 2022.
To regularly create high-quality content, you need time, resources, and a budget.
Here are three primary methods of content creation:
1. Creating every piece of content internally with no help from the outside world.
2. Outsourcing 100% of content creation.
3. Practising a blend of internal and external content creation.
While brands can entirely rely on their internal creative workforce in some cases, businesses worldwide are increasingly outsourcing content creation to a proficient partner like CONTENT CLINIQ.
Based on your needs, we offer you well-researched, professionally written, and visually stunning on-brand video, audio, visual, and written content as an à la carte service or monthly.
Whether you want to increase sales, build brand awareness or educate your audience, we create amazing content, copy, and visual media to help you do it.
In this slide deck, you'll discover the latest content marketing trends, insightful research and actionable tips to help grow your business in 2022.
For more details, visit www.contentcliniq.com today.
Content marketing 2015: Where Industry Minds Predict Where Content Marketing ...Danny Denhard
I hand picked a number of content marketing industry minds a number of Content Marketing questions.
The industry minds included range from founders of agencies, freelance consultants, publishers and directors of departments so this ensures the best answers possible to make it as relevant to you as possible.
The questions are aimed to help you develop your content marketing strategy for 2015 and is aimed for any marketer, SEO execs or anyone planning to market in 2015.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Boutique advertising agency delivers results (600+%) with fresh creative branding, marketing, advertising & website design. Well kept secret in San Francisco Bay Area.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
The experts have weighed in. We’ve got 21 predictions related to social media, content marketing, online marketing and SEO from some of the biggest (or most insightful) names in the business.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Content marketing is all about providing valuable information to current and potential customers to build trust, branding, awareness, and generate positive sentiment.
Brands are built on the people that believe in them. Your marketing content is first step to building that brand, but you must include a solid community strategy. This presentation covers both.
Similar to 60 Content Predictions for 2015 by Content Marketing Institute (20)
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
What makes CMWorld special? The people. Our speakers, attendees, and sponsors are smart, witty, and fun to be around. Networking is something we all are wanting right now, and CMWorld Bingo gives you a way to have those conversations that make CMWorld great.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. 60 CONTENT PREDICTIONS FOR 2015
Here are three predictions I’m mulling over for the upcoming year:
We will see a surge in print magazines from brands in 2015. As most brands continue to
focus heavily on digital, smart brands will realize that it is much easier to cut through
the clutter by leveraging “the post” — without much competition at all.
Medium-sized and large businesses will begin to purchase niche media companies be-
cause they thirst to create real relationships with targeted audiences.
We will begin to see well-known publishers and editors of B2B media franchises leave to
be recruited by large B2B brands, with technology companies leading the way.
Joe
PULIZZI@JoePulizzi
Founder • Content Marketing Institute
3. 60 CONTENT PREDICTIONS FOR 2015
We will see a shift from discoverability-oriented content development and
distribution (SEO driven) to context-aware content. It’s a shift from utility to
utility-in-the-moment. Think about how you can create and distribute content
triggered by weather, location, or news events. The bar will be raised on
hyper-relevance.
Julie
Fleischer@JFLY
Director, Data + Content + Media • Kraft Foods
4. 60 CONTENT PREDICTIONS FOR 2015
It seems there’s an appetite for brands to show consumers how they’re
changing the world. For brands, content marketing directly correlates to
what story they can tell. In 2015, creating engaging content will rely
on defining what that story is and finding the right people and mediums
to tell it.
Steve
Yuen@Stevejonathan
University Marketing Specialist • Zipcar
5. 60 CONTENT PREDICTIONS FOR 2015
2015 is the year the nurturing and lead capture process finally gets customer-
friendly! Nurturing and soft gates will help marketers shift from buying 100% of
their leads to earning them via value-based content marketing.
Mike
WEIR@mikedweir
Vertical Director, Technology Industry • LinkedIn
6. 60 CONTENT PREDICTIONS FOR 2015
In B2B in 2015, we will see:
More emotional content as we take on our B2C peers
Budgets shifting from creation towards promotion
The return of email and outbound
The rise of interactive — more marketing apps
Marketing ops will come of age
We will graduate from “data kindergarten”
Doug
KESSLER@dougkessler
Co-Founder, Creative Director • Velocity
7. 60 CONTENT PREDICTIONS FOR 2015
More companies will create content centers of excellence to increase the relevance and
consistency of brand stories shared across channels. That efficiency gains reduce costs
through better cross-purposing and distribution strategies will be an additional win.
Brand marketers will finally realize that audience personas (whether decision makers,
influencers, customers, or end users) are the only way to get the insights needed to develop
content strategies that resonate and motivate the willingness to embrace change with
your company’s help. Finally, brand marketers will do away with the standalone campaign
to embrace the “continuum experience” to share a highly relevant story that engages
seamlessly across the entirety of the buyer-to-customer-to-advocate life cycle. No more
stops, starts, and stalls allowed.
Ardath
ALBEE@ardath421
CEO & B2B Marketing Strategist • Marketing Interactions, Inc.
8. 60 CONTENT PREDICTIONS FOR 2015
For my “safe, soft prediction,” I predict 2015 as the year of content-as-process.
Brands will stop looking at content marketing as “campaigns”
and instead will look to create smart processes.
For the one you can call me out on: I predict that Google will acquire
Twitter, and SalesForce.com will acquire a content management company.
Robert
ROSE@Robert_Rose
Chief Strategy Officer • Content Marketing Institute
9. 60 CONTENT PREDICTIONS FOR 2015
Rather than trying to publish as much content as soon as possible, we’ll
move towards content marketing that’s both sustainable and reliable. We’ll
build up content suppliers (both internal and external), and work more
closely with other teams to act as content distributors (such as ad or social
media teams).
Pawan
Deshpande@TweetsFromPawan
CEO • Curata
10. 60 CONTENT PREDICTIONS FOR 2015
2015 will be the year of cooperative content. Companies want to create more and
more content, but how can they do so efficiently (and affordably)? Increasingly,
the answer will be found in their customers and their employees. 2015 will bring
decentralized content creation programs with participants across the company
(not just marketing), as well as content initiatives that rely on user-generated
content in expanded and highly strategic ways. The best source of content in
most companies may be right under your nose: your employees and customers.
Jay
BAER@jaybaer
President • Convince & Convert
11. 60 CONTENT PREDICTIONS FOR 2015
If you want your content to be great, get customers to participate! I think we’re
going to see a lot more of what I like to call “participation marketing.” The value
of co-creating content with the very audience you want to do business with is very
powerful. Participation marketing is co-creating content with existing customers,
partners and especially with prospective customers in the community, and I
think we’ll see a lot more of that kind of crowdsourcing, which will affect content
development and promotions.
Lee
ODDEn@leeodden
CEO • TopRank Online Marketing
12. 60 CONTENT PREDICTIONS FOR 2015
As marketers see the limited returns of merely creating bite-sized social
content, “fat” content will become the focus of marketers everywhere. This
includes content types like white papers, videos, eBooks, infographics...
content that can be broken up and used as the fuel for multi-channel
campaigns. Expect to see fatter content next year.
Jesse
Noyes@noyesjesse
Senior Director of Content Marketing • Kapost
13. 60 CONTENT PREDICTIONS FOR 2015
The line between B2B and B2C content will start to blur as storytelling and the
customer experience become more important than ever. B2B companies will place
more of a focus on telling compelling and interesting stories in a more humanistic and
entertaining way. B2B content marketers will have to be multi-dimensional and more
multi-channel, focusing more on behavior and emotional appeal.
In addition, mobile and multi-device content will become increasingly more important.
I think more and more content will be read on mobile and tablet devices in 2015, so
marketers will have to think about mobile user experience with all of their content and
even create content specific to mobile devices. Wearable technology will also add an
additional layer to providing content user experiences on-the-go.
Dayna
Rothman@dayroth
Senior Content Marketing Manager • Marketo
14. 60 CONTENT PREDICTIONS FOR 2015
Content creation has gotten a lot of attention lately, but content
management and distribution will rule the day in 2015 (watch out, here
comes the analogy...). You can have the nicest car (read: content) in the
world, but if no one knows about it, you won’t be able to sell it.
Mike
MYERS@mikemyers614
Consultant, Content Marketing • Nationwide
15. 60 CONTENT PREDICTIONS FOR 2015
In the words of Frank Underwood, “There’s no better way to overpower a
trickle of doubt than with a flood of naked truth.” Brand storytelling will
get even more authentic and candid, and people will not be able to get
enough of it.
Patricia
Travaline@travwin
VP, Marketing • Skyword
16. 60 CONTENT PREDICTIONS FOR 2015
The “second generation” of content marketing will emerge, and its leaders
won’t necessarily come from the marketing tech ranks. We’re starting to
see fresh content marketing thinking coming from unexpected places, like
the landmark Thom Yorke/ BitTorrent collaboration and viral campaigns
from non-profits. This trend will accelerate in 2015.
Joe
CHERNOV@Jchernov
VP of Content • HubSpot
17. 60 CONTENT PREDICTIONS FOR 2015
Content marketing will become marketing...
no more watching from the sidelines.
Craig
HODGES@king_content
CEO • King Content
18. 60 CONTENT PREDICTIONS FOR 2015
I think we are going to see more of a move toward apps and presenting
content in an aggregated and curated fashion, so people can get the
information they need served contextually for them. Think the Youtility
model. I also think we’re going to see SEO continue to evolve and change as
mobile forces a different game.
Ahava
Leibtag@ahaval
President • Aha Media Group
19. 60 CONTENT PREDICTIONS FOR 2015
2015 will be the year of “mobile-first.” Get it to work on mobile-first
and let all other platforms follow. We’ll all be sick of hearing it by the
end of the year.
John
FOX@b2bmarketing
CMO • Venture Marketing
20. 60 CONTENT PREDICTIONS FOR 2015
I predict that companies will pay better attention to their global web
presence and make needed changes so they can engage with customers
worldwide.
Val
Swisher@ContentRulesInc
CEO • Content Rules, Inc.
21. 60 CONTENT PREDICTIONS FOR 2015
2015 is the year content will get personal! Chief Content Officers will
become a real thing, with budgets and the authority to drive strategic
content programs. We’ll move beyond quantity + quality, to creating
the right content for the right person in the right place and time.
Content will get personal as people-centric marketing takes over.
Michael
brenner@BrennerMichael
Head of Strategy • NewsCred
22. 60 CONTENT PREDICTIONS FOR 2015
I believe 2015 will be the year where SMBs embrace content marketing
massively. This will be made possible by ROI becoming much clearer
and more direct (maybe we’ll start to measure CCPL — i.e., content
cost per lead?).
Guillaume
Decugis@gdecugis
Co-Founder & CEO • Scoop.it
23. 60 CONTENT PREDICTIONS FOR 2015
Content marketing slides down from heightened expectations to disillusionment as brands
begin to realize “content marketing” isn’t the same thing as merely producing content. Whether
on television or YouTube, an advertisement is still an advertisement, and advertisements
are rarely helpful. Those brands that are not succeeding will maintain the vain search for a
silver marketing bullet; they hire a new CMO every two years who continues to run the CMO
playbook: a) fire an agency, b) reorganize staff, c) launch a rebranding campaign. Those that
are succeeding will double-down their investment and add the responsibility of producing
useful content to roles across the organization — and most notably to those outside merely
marketing. The gap between these two lines of thought will widen. Content marketing will
become increasingly a requisite skill for most employees — a minimum barrier to entry, no
different than using a telephone or sending an email.
Frank
STRONG@Frank_Strong
Communications Director • Lexis
24. 60 CONTENT PREDICTIONS FOR 2015
The content marketing trend will reach corporate communication, starting
with CSR. It’s a great source of engaging stories, and companies are used
to telling them. We’ll also see groundbreaking content marketing efforts in
investor relations, R&D, and public affairs.
Joakim
Arhammar@jarhammar
Content Strategist • Comprend
25. 60 CONTENT PREDICTIONS FOR 2015
From research from CMI and others, we’ve been seeing and reading about
the greater need for a documented content strategy. Now is the time to have
content marketers really step up and lead a centralized organization that
directs, creates (or supports the creation of), and distributes content.
2015 will see the end of fractured programs and tactics.
Amanda
Maksymiw@amandamaks
Content Marketing Manager • Lattice Engines
26. 60 CONTENT PREDICTIONS FOR 2015
In 2015, businesses must evolve how they plan and measure content.
There are still too many marketers who are not understanding the value of
content marketing. This is common when strategies, goals, and metrics are
not clearly spelled out up front. Better planning will lead to better results.
Tommy
LANDRY@tommy_landry
President • Return On Now
27. 60 CONTENT PREDICTIONS FOR 2015
Smaller businesses will realize that they need to up their content
marketing game if they are going to stay relevant as big brands
continue to ramp up brand journalism. Smaller, more agile
organizations will increasingly find ways to insert themselves into the
conversation using storytelling.
Maggie
Patterson@magspatterson
Communications Strategist • Maggie Patterson - Intelligently Crafted Communications
28. 60 CONTENT PREDICTIONS FOR 2015
Remarkable content and storytelling isn’t enough. Marketing technology,
specifically marketing automation and analytics platforms, will play an
increasingly important role in the planning, creation, and distribution of
content. The technology enables marketers to be more sophisticated in
targeting the right content, to the right audiences, at the right times. High-
performing content marketers must become hybrids — part marketer, part
technologist.
Paul
Roetzer@Paulroetzer
CEO • PR 20/20
29. 60 CONTENT PREDICTIONS FOR 2015
With a close eye on Amazon Local, more brands will test hyper-local
content in 2015. Peer-to-peer marketing has a natural home in local
communities. It will be a refreshing step away from content fatigue; but
hyper local will also be susceptible to over-saturation with white noise.
Patrick
Hayslett@patrickhayslett
Marketing Communications • @LinguaLinx
30. 60 CONTENT PREDICTIONS FOR 2015
Brands will recognize the role of editor as the missing link to true content
marketing effectiveness. We’ve figured out how to create content and how
to publish, but can’t move firmly into brand journalism until we adopt an
editorial discipline.
Sarah
Mitchell
@globalcopywrite
Head of Content Strategy • Lush Digital Media
31. 60 CONTENT PREDICTIONS FOR 2015
My prediction is that brands will start leveraging niche blogging networks more,
through sponsored events and professional development programs. Companies
are looking for cost-effective solutions for increasing their reach and impact,
and they are starting to realize that by supporting the growth of the blogging
community, they are investing in relationships that can bring them a return on
investment in the long term.
Cas
McCullough
@casmccullough
Founder • Content Marketing Cardiology
32. 60 CONTENT PREDICTIONS FOR 2015
The consumer will become the marketer’s most effective tool. Currently many brands
rely heavily on “traditional” forms of sharing content — i.e., paid advertising space
on Facebook. In the future, marketers will increasingly use consumers as brand
ambassadors. To earn this unwritten title, they would have already bought in to the
brand due to the sharing of content, buying a product, or joining the company’s social
media community. Brands will build communities where these brand ambassadors can
access content and share it with others.
Lucy
Helliwell
@ljhelliwell
Senior Content Producer • Lush Digital Media
33. 60 CONTENT PREDICTIONS FOR 2015
People outside of marketing will begin to understand the importance of content.
It’s not something that is simply for marketing, but rather it’s an asset that
needs to be managed across the organization. The better the coordination and
management of the content, the better your customers and prospects will feel
about your company as they’ll have a consistent experience.
Michele
LINN
@michelelinn
VP of Content • Content Marketing Institute
34. 60 CONTENT PREDICTIONS FOR 2015
Advanced content strategy informed by multiple data sources will help shape
a brand marketer’s content in 2015. Brand personalities will arise to inspire
crowdsourced content created by wearable technology & other hardware-
software integrations. Virtual content will step into the real world (aka Amazon
stores), closing the online/offline distribution divide.
Carla
DEWING
@carladewing
Contrast Media
35. 60 CONTENT PREDICTIONS FOR 2015
I am seeing lots of advertisers & everyday folks switching from putting
videos on YouTube to putting them on Facebook. I think in 2015, Facebook
will be at risk of junking its news feeds with all this stuff and it may backfire
and drive users to users to Google or other platforms.
Karyn
Gavzer
@karyngavzer
Consultant • KG Marketing & Training, Inc.
36. 60 CONTENT PREDICTIONS FOR 2015
Marketing technology will allow marketers to create smarter, more targeted, and more
effective content marketing campaigns in 2015. The most effective content marketers
will make it their business to understand, not necessarily exactly how particular
technologies work, but rather what can be achieved with certain technologies — i.e.,
the potential of marketing technology. They may not have a marketing technologist
in place (yet), but they will structure their teams and agencies in such a way that they
have access to tech skills.
Karen
WEBBER@webber_karen
Marketing Director • Axonn Media
37. 60 CONTENT PREDICTIONS FOR 2015
I expect to see big brands increasingly steer away from Twitter — it’s too difficult to control those
hashtag conversations. Haters are quick to jump all over the brand names on that platform, as recently
happened when Ronald McDonald started tweeting.
Pinterest and Facebook seem to work better (brands can always hide hater comments on their FB
business pages). With Google’s continuing campaign to exclude SEO-focused junk content from
its results, we’ll see more detailed, long-form blog posts, and more interviews and research. The
distinction between a blog post and an article will continue to blur, as internet news sites scramble
to stay competitive by delivering magazine-quality stories. There’ll be more of a call for sophisticated
ghostwriters for CEOs and other thought leaders, who can create the kind of posts that build authority
and bring leads — and a struggle by writers to educate the industry about appropriate pay for longer
posts. (Hint: 1,000-word posts should pay twice as much as 500-word ones.)
Carol
TICE
@TiceWrites
Den Mother, Freelance Writers Den • TiceWrites LLC
38. 60 CONTENT PREDICTIONS FOR 2015
Why would we predict when we can know? Look for evidence, then help bring
to life the expressed and/or latent desires people have. Content’s value: It gives
brands the ability to gain a nuanced understanding of their audiences through
a simultaneous process of examining alternative story lines and engaging the
remix culture of the web.
Valeria
Maltoni
@ConversationAge
Founder & CEO • Conversation Agent LLC
39. 60 CONTENT PREDICTIONS FOR 2015
Content marketing success will depend
more than ever on the strength of the
collaboration between the marketing and
creative teams. It will equally depend on
these stakeholders’ ability to translate their
joint perspective into visually rich content.
It takes a village to build truly impactful
content that drives results.
I can see campaigns emerging that
encompass a variety of content (video,
design, copy) all with a common focus.
Those who plan ahead well and are
strategic in nature will reap the benefits.
Richard
Pattinson
@Brafton
CEO • Brafton
Francis
MA
VP of Content
Brafton
40. 60 CONTENT PREDICTIONS FOR 2015
As “branding” ascends as a marketing
priority, digital leaders will use a smart
mix of videos, blogs, and design to define
and differentiate themselves. Tone and
style will transcend every channel with a
consistency we haven’t encountered before.
#BrandIsAVerb
Successful content marketing will, more than
ever, come as a result of conceiving of and
creating the content and user experience as
one. Gone are the days when web design and
content can be effective in silos.
Katherine
Griwert
@kgriwert
Marketing Director • Brafton
Colin
Campbell
Lead Strategist
Brafton
41. 60 CONTENT PREDICTIONS FOR 2015
There’s a definite need to scale back on
volume and, instead, focus on quality.
Marketers will need to generate content
that can’t already be found in 25,000 other
places, which means they will need to be
deep thinkers and strong analyzers.
Brands will continue to pursue personal
connections through social mediums and
campaigns evoking heartfelt emotion.
Communicating through mobile devices
and other handhelds will have brands
reaching users at the most relevant times
to experience their brand.
Sara
BERKE
@CMSaraB
Senior Content Marketing Strategist
Brafton
Andrew
WALTERS
@walterscontent
Content Marketing Strategist • Brafton
42. 60 CONTENT PREDICTIONS FOR 2015
In 2015, the shift from all text to visual will
continue. But marketers who are ahead of
the curve will start to move past creating
content purely for consumption and begin
to create assets that start a two-way
interaction. #BrandIsAVerb
While video may be the preferred content
type of 2014 and beyond, I think marketers
will begin to look at new ways to repurpose
their other existing content types… and get
the extra mile out of their existing content
efforts.
Lauren
KAYE
@LaurenEkstrandK
Marketing Editor • Brafton
Hollie
Farrahi
@HollieFarrahi
Senior Content Marketing Strategist
Brafton
43. 60 CONTENT PREDICTIONS FOR 2015
The top-down model will be flipped. In addition to creating content, brands
will invite their users to create, share, and discuss their own. Positive
customer experiences are powerful, but they need the forum to be shared.
Brands will increasingly focus on creating this outlet and prompting fans to
share their experiences.
Brian
Honigman@brianhonigman
Marketing Consultant • Honigman Media
44. 60 CONTENT PREDICTIONS FOR 2015
Four-dimensional content will emerge as a strong business case for investment.
This includes creating bespoke content for specific individuals only — the
influencers. Or creating content with an evergreen functionality far greater
than traditional content — e.g., utilizing many data resources at once, such as
Amazon Echo hardware or creating content that constantly updates. This comes
at the same time as publishers starting to use their own content as the native
advertising opportunity for any brand to sponsor, based on targeting specific
readers with personal recommendations.
Matt D.
Wright
@MatDWright
Content Insights Lead • Adjust Your Set
45. 60 CONTENT PREDICTIONS FOR 2015
I predict more collaborations of multiple forms of content — infographics,
video, audio files, and written copy — to create a comprehensive piece of work
that combines two key elements: data and stories. People can take their own
preferred piece of the content away and share.
Halit
Bozdogan
@TheBozDog
Content Creative • Axonn Media
46. 60 CONTENT PREDICTIONS FOR 2015
Mobile will become do or die. Not only will search engines continue to favor
mobile more and more, the on-the-go experience giving customers what they
need, when they want it, will be critical — and expected.
Cathy
McPhillips
@cmcphillips
Marketing Director • Content Marketing Institute
47. 60 CONTENT PREDICTIONS FOR 2015
Content marketing ecosystems will be created — including websites with
personalization, marketing automation, CRM, and eDM platforms. Content ideas
will be developed to production and mapped to customer personas and lifecycles
on content management platforms. Automation will ensure content is distributed
to the customer at the right time on the right channel.
Alana
Fisher-Chejoski
@aussiegoldy
Senior Digital & Content Strategist • NSW Trade & Investment
48. 60 CONTENT PREDICTIONS FOR 2015
Here in the German-speaking world, in 2015 companies will finally start to understand that content
marketing is more than online attraction. Lead generation could be the key that opens the door to sales
directors or even CEOs. In the moment, the term “leads” gets 2,400 Google searches per month. Let us
see if there is a significant growth in 2015.
In these countries we will also see a substantial number of specialized new content marketing agencies.
The biggest challenge in 2015 will be as it is now: the production of content that converts. Journalists
who learn how to write for lead generation will soon be in the role of developers: highly searched for
and well paid. How will we know if this prediction comes true? It is the hourly payment. The payment for
content marketing journalists will reach the realm of developers.
Martin
Bredl@mbredl
Managing Partner • Take Off PR
49. 60 CONTENT PREDICTIONS FOR 2015
2015 will be a year for listening — listening to data, to your audience, and also to
your instincts. People will realize that being the same as everybody else will not
get you ahead in the industry. It will be a change in the way we create content.
Charlotte
Bennett-Smith
@Char_Bennett_
Axonn Media
50. 60 CONTENT PREDICTIONS FOR 2015
In 2015, I think we will see less copy and more data visualization. Infographics
will become more widely accepted as the means to convey a story, solution,
or statistics.
Laura
CRAVEN
@dadepaper
Director of Communications • Dade Paper
51. 60 CONTENT PREDICTIONS FOR 2015
Consumers have been advertised “at” for too long, and companies will
have to become increasingly honest. “We’re not the best, but we are
trying our best to get there” will be the overarching message from brand
marketers in 2015.
Neil
WILSON
@axonnmedia
Senior Finance Specialist • Axonn Media
52. 60 CONTENT PREDICTIONS FOR 2015
With the foundation and success of subscription marketing and sales this year
(think Dollar Shave Club), subscription marketing will continue to expand to
many more industries as consumers look for simple, time-saving solutions.
Heidi
RUST
@hlrMN
Web Marketing Specialist • Esultants Web Services
53. 60 CONTENT PREDICTIONS FOR 2015
I think all content marketing innovation will be driven by one overwhelming factor:
exploding information density on the web. The challenge of cutting through this
density and holding on to customer “mindshare” will force us to evolve our strategies.
In 2015, I’ll be looking for breakthroughs in content formats (interactive video?), an
emphasis on extreme, heroic content (movie-quality), and an acceleration of the trend
of marginal content producers falling by the wayside as the cost to compete increases
in many sectors (i.e., declines in “free” Facebook reach).
Mark
Schaefer
@markwschaefer
Executive Director • Schaefer Marketing Solutions
54. 60 CONTENT PREDICTIONS FOR 2015
Prospects are tired of the onslaught of messages competing for their attention.
To cut through it, marketers will need to show their “realness.” Relatable people
with faces and names — that’s where marketers need to go.
Andrea
Bridges-Smith
@abridgessmith
Senior Content Marketing Strategist • Spanning Cloud Apps
55. 60 CONTENT PREDICTIONS FOR 2015
I think more marketing professionals will realize how important content promotion
is to the content marketing equation and how much really goes into doing it well. I’m
surprised there aren’t more positions in content marketing departments focused on
promotion or freelancers marketing their services this way already. Right now, too
many businesses lump it in as an extra with content creation or think a few simple
social media updates will do the trick, when really there’s a more involved process and
skill set involved. I suspect that will change and more people will carve out careers with
content promotion as a central skill.
Kristen
HICKS
@atxcopywriter
Freelance Copywriter • Austin Copywriter
56. 60 CONTENT PREDICTIONS FOR 2015
This year, we’ve seen a change emerging where marketing and sales are starting to
focus on adopting the buyers’ perspectives with regards to selling. This “customer-
based selling” is not selling in the traditional sense but rather it’s more about
helping customers to buy — a subtle but distinctive shift in mindset — and content
is absolutely key to the success of this effort. Moving into 2015, we’ll see content
play an even more critical role in the customer-based selling process, as marketing
and salespeople look to share insights and engage customers based on what they
need to make it easier for them to buy.
POLLAN
@cliffpollan
Founder, CEO • Postwire
Cliff
57. About Content Marketing Institute
Content Marketing Institute (CMI) is the leading global content marketing education and training organization. CMI
teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content
Marketing World event, the largest content marketing-focused event, is held every September, and Content Marketing Sydney,
every March. CMI also produces the quarterly magazine Chief Content Officer, and provides strategic consulting and content
marketing research for some of the best-known brands in the world. CMI is a 2012, 2013, and 2014 Inc. 500 company. View all
CMI research at www.contentmarketinginstitute.com/research. Learn how to create a documented content marketing
strategy, a key component for improving overall content marketing effectiveness.
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Learn which trends are on the horizon for making content more efficient and scalable in 2015.
Check out our list of Intelligent Content Predictions.