Viral Email Marketing
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This document outlines how to create an effective viral email marketing campaign. It recommends reaching out to as many people as possible by offering them an incentive to forward the email. While the cost is negligible, it may take time for the viral effect to spread. The document provides tips for creating engaging content and lists, and suggests continuously growing mailing lists as an ongoing process. It also notes additional considerations like hosting widgets, rewards programs, and contests to encourage sharing.
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This document introduces rich media advertising, which uses interactive elements like video, audio, and animations. It notes that rich media is more effective than traditional ads but also more time-consuming and expensive to produce. It provides an outline of the resources, execution plan, tips, and alternatives to consider for a rich media advertising campaign, including using NextBee's referral platform and widgets.
Ezines
This document provides an outline and overview of using ezines for word of mouth marketing. It discusses that ezines can introduce companies and products to readers, notes the potential costs including designers, mailing lists, and time to create and see results. It also offers tips like writing short articles, hosting contests, and monitoring email delivery. Additional considerations are mentioned like using referral widgets, rewards programs, and product reviews to enhance an ezine marketing strategy.
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This document provides an outline for an introduction to paid search engine marketing. It discusses placing ads on search engines, websites, blogs and directories to increase visibility and build brand awareness. It also covers selecting keywords within a budget, monitoring campaign metrics, optimizing websites, and joining affiliate programs. The overall goal is to provide tips and considerations for advertisers to get immediate results from paid search engine marketing campaigns.
Creative Advertising
This document provides an outline for creative advertising and word of mouth marketing. It discusses introducing creative advertising, execution details such as visualizing ideas and finalizing mediums, costs and timeframes depending on campaign size and medium, tips like browsing other campaigns or organizing contests, related programs including social media marketing and contests, and invites the reader to learn more at their website.
Traction Joshua Harper
This document discusses various traction channels that can be used to generate customer demand for a startup company. It defines 19 different channels including viral marketing, public relations, search engine marketing, social ads, content marketing, and speaking engagements. For each channel, it provides 1-2 sentences on how to effectively utilize that channel and what metrics to measure. The overall document emphasizes testing different channels, focusing resources on the most effective ones, and continually optimizing and pivoting channels over time as customer acquisition changes.
Contest Promotion
This document outlines tactics for running an efficient word-of-mouth marketing contest campaign. It discusses introducing a contest to generate interest in a website, product, or company. Key steps include outlining contest parameters, compiling a participant database, advertising the contest, and executing the contest over 6-8 weeks. Tactics suggested are choosing appropriate prizes, clearly communicating rules and messages, running referral contests, and using additional channels like email marketing and referral widgets.
Referral Program
This document discusses referral programs as a marketing strategy for companies. It outlines the basics of referral programs, including using rewards to incentivize customers and employees to refer others. It also provides tips on setting up a referral program through NextBee's platform, including deciding on rules, offering rewards, and being generous and quick with payments. Alternatives through NextBee like hosted widgets, reward programs, and reviews are also mentioned.
Contest Giveaways
NextBee Media is a software platform that helps companies use contest giveaways for word-of-mouth marketing. The document outlines that contest giveaways are a low-cost promotional technique that can boost website visitors. It recommends understanding customers, planning contests well, sticking to timelines for successful execution. Cost is primarily the prize, and shorter contests have lower costs and take less time to set up than longer contests. Alternative tactics like referrals, widgets, and reviews are also mentioned.
Referral Awards
This document outlines a referral marketing program to reward existing customers for referring new customers. It discusses introducing referral awards to thank clients, potential costs of gifts or rewards, and the time needed to see results. The document provides tips on planning a referral campaign, laying out clear terms, and recruiting advocates. It also presents alternatives to consider, such as product seeding, and promotes the NextBee referral marketing software platform.
Incentive Marketing
This document provides an outline for using incentive marketing to engage customers and employees. It discusses rewarding sales teams and customers with prizes, gifts or discounts to encourage specific behaviors. The outline also notes that incentive marketing works by designing contests with rewards, may require an agency for support, and will involve costs for the rewards as well as time for results. It suggests tactics like promoting prizes and being innovative, and notes alternative mediums like referral marketing that can also be used.
Loyalty Programs
Loyalty programs are a great way for businesses to attract and retain customers while gathering valuable customer data and building loyalty. These programs work by rewarding customers with points or rewards for their purchases, and are commonly used in industries like travel, supermarkets, and department stores. Setting up an effective loyalty program requires analyzing costs and timing, properly executing the program through tools, software, and targeted campaigns, and providing excellent customer service with small perks to encourage participation.
Techniques to generate B2Bs ales leads
This document provides techniques for generating B2B sales leads, including creating landing pages, using inside sales, email marketing, tradeshows, webinars, referral programs, search marketing, content marketing, social media, automation tools, chatbots, Facebook lead forms, eBooks/whitepapers, newsletters, social communities, and downloadable content. The goal is to capture potential customers who are enterprise owners or VPs through various online and offline outreach methods and nurture them into sales leads and customers.
Selling On Ebay
This document provides an outline for selling items on eBay, including an introduction to auctions and fixed price sales, costs including insertion and final value fees, tips for setting up listings with photos and information, and hiring assistants to help with sales. It also mentions additional marketing options through NextBee Media like widgets, rewards, and contests to promote sales.
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- 10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at viral email marketing , the resources required, along with the action plan, tips, and additional considerations in running your campaign.
- V iral email marketing Viral marketing is a useful and completely safe way of reaching more customers in a completely legitimate and harmless way. Viral email marketing is the idea of getting recipients to send out your emails to maximum people, by offering them reasons to forward your emails to others.
- Cost and timeframe The costs for this type of campaign are negligible. The only costs you may need to bear is the price of purchasing a leads list, and any free products or offers if you wish to give away. Blasting out emails to thousands of contacts is quite easy and can be done almost instantly, but you should allow some time for them to be forwarded on to other users.
- Action plan You should place all emphasis on the up-front creation of the message, and on the compilation of a great list of leads and email addresses. Remember, it should be thought of as an ongoing process, not a one-time mailing.
- Tips You should always be looking for ways to increase your leads and mailing lists. Offering discounts and rewards to good customers is a great ways to show your appreciation, as well as to earn you a good reputation. Adding a "Buy Now" button to your emails which offer deals allows you to track sales directly from email campaigns and to judge quickly and easily how well your viral email forwarding campaign is working.
- Additional considerations A growing way to use the viral effect is through interesting, strange, funny, wacky, or any other kind of video or photo which is sure to grab someone's attention on your website or blog.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.