From White Papers To Rich Media

THURSDAY, AUGUST 23 FROM WHITE PAPERS TO RICH MEDIA: THE NEXT GENERATION OF LEAD GENERATION

Go to www.insight24.com To Watch this Webcast: www.insight24.com/webcasts/content-92097_1

THE GAME IS CHANGING CHALLENGE: What kinds of media attract the best leads? What attracts the most? What’s the difference?

Today’s Panel ,[object Object],[object Object]

The evolution of lead generation Bill Rigby Director, Online Account Services Computerworld, Inc.

Agenda ,[object Object],[object Object],[object Object]

The evolution of lead generation Before online 1990s 2002-2006 Now RIGHT AUDIENCE? RIGHT AUDIENCE? CLICKS RIGHT AUDIENCE? CLICKS LEADS RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT

This is why a lot of advertisers have turned to expandable, rich media ads

Each ad spot is measured almost like a mini-site ,[object Object],[object Object],[object Object],[object Object]

More engagement = higher quality lead - 20% of registrants viewed more than 1 piece. (5% viewed all) - 22% of this group came back on a different day to register for more

What’s the right vehicle? ,[object Object],[object Object],[object Object],[object Object]

The evolution of lead generation Before online 1990s 2002-2006 Now Future RIGHT AUDIENCE? RIGHT AUDIENCE? CLICKS RIGHT AUDIENCE? CLICKS LEADS RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT RIGHT AUDIENCE? CLICKS LEADS ENGAGEMENT THE CUSTOMER JOURNEY

The customer’s journey… Don’t rely on just one vehicle. ,[object Object],[object Object],[object Object],[object Object]

Tips for better lead generation … ,[object Object],[object Object],[object Object]

Tips for better lead generation … ,[object Object],[object Object],[object Object],[object Object]

Bill Rigby Director, Online Account Services Computerworld, Inc. Thank You! [email_address]

Alexa Wriggins ,[object Object]

Lead Nurturing Through Traditional and Rich Media Channels Alexa Wriggins Director, Online Marketing PC World Communications August 23, 2007

Advertisers Are Facing Increasing Pressure to Demonstrate ROI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Each Phase of the Buying Process ,[object Object],[object Object],[object Object]

Now That We Have Your Attention ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Types of Information Are Buyers Looking For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Become a Mentor – Educate Your Prospects ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Consider the Diversity of Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Micro Site and Landing Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs Interactive Tools White Papers Video Webcasts Micro-Site

Establishing Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Better Leads, Step by Step ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Lead Composition by Touch Point

Degree of Qualification by Touch Point ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Lead Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank You For Listening! alexa_wriggins@pcworld.com

CONTACT INFO ,[object Object],[object Object]

From White Papers To Rich Media

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