Findability Day 2014 - a presentation on why and how video will rule the future on of content and how to search it.

1. Next
Gen
Internet
Engaging
Mobile first
Calls for action

2. Nothing
engage
more
than
video
700 Million Chinese online viewers by 2016

3. Nothing
engage
more
than
video
70% of all mobile traffic is video today

4. Mobile
first
Tablets outselling laptops & desktops combined

5. Mobile
first
Alibaba doubled mobile purchases last year

6. Search and video
By June 2013 Unique Visitors
for search engines and online
video were equal in China
Social media dropping

7. Cum Investiga Agere*
*when I search, I act

8. S O
W H T ?
Hint: It’s not only about selling shoes

9. 3x Use Cases

10. Video
Mobility
Search

11. Train the
workforce
Customer and
engineers sharing
training videos,
support cases and
“how to”-videos

12. Engage the
consumer
Burberry.com
it is a video
communicating moods
And yes, you can buy things

13. Educate your
customers
Instruction videos
Video-centric apps
Trouble shooting

14. Thank
you
Erik
Åhlin,
co-­‐founder
Vidispine
erik@vidispine.com