E-commerce uses websites to sell products and services online, providing convenience for customers. Online retailers compete based on customer experience on the website, delivery capabilities, and problem resolution. Pure-click companies launched solely as online retailers, while brick-and-click companies added e-commerce to existing physical stores. Key inhibitors to online shopping include lack of experience, social interaction, and personal consultation. M-commerce through smartphones and PDAs is increasingly important.

1. Marketing Management
A South Asian Perspective
Chapter 14: Designing and Managing Integrated Marketing Channels

2. What are the key
issues with
e-commerce and
m- commerce

3. E-commerce
Marketing Practices

4. E- commerce uses website to transact the sale of products and services
online.
Online retailers can provide convenient, informative, and
personalized experience fir different types of consumers and
businesses.
Saves the cost of retail floor space, staff and inventory

5. Online retailers compete in three key
aspects:
1.Customer interaction with the website
2. Delivery
3. Ability to address problems when they
occur

6. Pure-click companies
Brick-and-click
companies

7. Pure-click
companies
Those that have launched a
website without any previous
existence as a firm.
e.g.: Flipkart, MakeMyTrip (B2C)
Alibaba (B2B)

8. Most significant inhibitors of
online shopping:
•Absence of pleasurable
experience
•Absence of social interaction
•Personal consultation with
company representatives

9. Brick-and-Click Companies
Existing
companies that
have added an
online site for
information or e-
commerce

10. Adding an e-commerce channel creates the possibility of a
backlash from retailers, brokers, agents and other
intermediaries.
There are three strategies to overcome this problem:
1. Offer different brands or products on the internet.
2. Offer offline partners higher commissions.
3. Take orders on the website but have retailers deliver and
collect payments.

12. An area of increasing
importance is m-commerce and
marketing through smart
phones and PDAs.

13. thank you
Priti Verma
LSR