Discover the strategy involved in the successful disruption of the smartphone market by Chinese brands through e-commerce. We compare the differences between 3 different models of smartphone retailing:
- Pure e-commerce (Xiaomi)
- Hybrid (Huawei)
- Traditional (Samsung)
We take a closer look at the retailing model being used by Xiaomi and Huawei - see their strength and weaknesses.
2. The 3 models of smart phone retailing
Internet Only Hybrid Traditional
Internet Company
mi stands for “Mobile Internet”
Internet Traditional
Manufacturer
Brand Owner
Hunger Marketing
Value for Money
Traditional Distribution
Retail Stores
3. Why Internet play works for Xiaomi & Huawei?
Reach consumers via e-commerce
by “skipping” traditional marketing & distribution
Traditional Marketing
Traditional Distribution
Consumers
X
X
X
X
4. For consumers, it is “value-for-money” or “no-brainer”
Reach consumers via e-commerce
Traditional Marketing
Traditional Distribution
Consumers
Lower
Cost
Lower
Cost
30% to 50% cost saving pass to consumers
5. What is Hunger Marketing?
Control Supply
Create Demand
Word-of-Mouth
13. This presentation is brought to you by…
http://www.360ecommerce.my
E-Commerce trends & articles (in Chinese language)
Compiled & prepared by:
In collaboration with:
http://www.ecommercemilo.com
E-Commerce insights in Malaysia and Southeast Asia