SOCIAL MEDIA ANALYTICS ON XIAOMI
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This ppt is based on comapny XIAOMI which is a chinese mobile company and how they become international brand and a big mountain for the most known brands Samsung and Iphone in the Asian market .. on a broader view it shows the consummer behaviour towards the brand .. "FAN CENTRIC" buisness model is a model which the company use and without any advertisement and traditional marketing how they become so desired brand only throught the social media marketing
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SOCIAL MEDIA ANALYTICS ON XIAOMI
- 1. Social Media Analytics : Xiaomi Case Study Customer Behavior Analytics
- 2. Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. MI logo stands for “Mobile Internet” We produce the Xiamoi phones because of their “MI Fans” and decisively explains the “FAN CENTRIC” philosophy of its founder Xiaomi wants to be the part of the life of customer Believe on personalize not professionalism They advertise their product only through social media Sinaweibo , Facebook
- 3. BRAND AWARENESS : XIAOMI IS IN TOP 3
- 4. SOCIAL MEDIA (A REAL BUSINESS STRATEGY) • It allows firms to engage in timely and direct end customer • Relatively lower cost as compared to traditional marketing tools • Internet has become the medium of choice to communicate and collecting information
- 5. FANS PLAY A KEY ROLE IN SOCIAL NETWORKING SITES • Social networking sites are full of fans • A strong fan community can be build through social media • Helps to know where we lacking in customer’s expectation • Innovate and redefine • Shorter learning curve facilitate mass production • Grade the level of fans and grants variety of incentives and permission • Word of mouth
- 6. SMART PHONE INDUSTRY “FAN CENTRIC ” SOCIAL MEDIA SOCIAL ENTERPRISE PROFIT CONTENT COMPETITION SHARING LOCUS OF STRATEGY SHIFT FROM COMPETITION TO SHARING TECHNICAL ENVIRONMENTAL LOCUS OF FOCUS SHIFT FROM TECHNICAL TO ENVIRONMENTAL SOLICITUDE INTERACTION LOCUS OF BEHAVIOUR SHIFT FROM INTERACTION TO SOLICITUDE
- 9. Xiaomi Forum in India
- 12. INSTAGRAM
- 13. 218K followers 181K followers TWITTER
- 14. FRAMEWORK TO BUILD FAN POWER ENGAGE THEM WITH INTERESTING TOPICS MONITOR REVIEWS ATTENTIVELY ADDRESS THEM HONESTLY AND POSITIVELY UNITE AS A FAMILY
- 15. BRAND KEY BRAND ESSENC E “FAN CENTRIC” REASONS TO BELIEVE • Customer interaction • Getting positive feedback • Positive word of mouth COMPETITIVE ENVIRONMENT • Competes directly to multinational companies like Samsung, IPhone BENEFITS • Modifications according to your needs • Technology upgradations VALUE & PERSONALITY • Optimism • Honesty • Service oriented • Reliability TARGET MARKET : Tech savy DISCRIMINATOR/ USP: Customerization
- 16. STRENGHTS Focused on customers Cost efficient Social media marketing Innovation Customer satisfaction WEAKNESS Not focusing on traditional marketing OPPORTUNITIES Growth in new international markets Can raise more customers through social media marketing THREAT They may lose there market share. New entrants with same business plan. SWOT
- 18. LEARNINGS • Positive e-word of mouth helps a company to get more orders and earn higher profits. • Over emphasis on technology or research and efforts to develop unique products may not lead to success. • Good reputation can be earned by honoring promises made. • Fans are the individuals who ultimately support a firm in its high growth phase. • Negative word of mouth is an asset for the company.
- 19. Ankur Sharma PGCM5-1503 Neha Kumari PGCM5-1506 Priyanka Banerjee PGDM2- 1523 Aatish Raj PGDM2