Csr xiaomi report

1. Xiaomi
• Xiaomi Inc. a privately owned Chinese electronics company headquartered
in Beijing, China and has offices in Asia-Pacific, India, and Europe.
• Xiaomi released its first smartphone in August 2011 and rapidly gained
market share in China to become the country's largest smartphone
company in 2014.
• At the start of second quarter of 2018, Xiaomi was the world's fourth-
largest smartphone manufacturer.
• Xiaomi entered the Indian market four years ago and has invested the
money into Xiaomi Technology India .
• According to Counterpoint Research, Xiaomi was the leader in the Indian
smartphone market with 28% market share in 2018. On the other hand,
Samsung, Vivo and Oppo had a market share of 24%, 10% and 8%,
respectively in 2018.

2. Make In India
• The Chinese tech company, under
the Make in India programme,
have 7 manufacturing unit in
partnership with electronics
manufacturing company, Flex and
Foxconn.
• Xiaomi's production capacity,
with the start of the new facility,
has jacked up from 2 phones per
second to 3 phones per second in
the country.
• The company now has over
20,000 employees in India, 95 per
cent of them are women.

3. Market Share

4. Mission Impossible
Vision
• “innovation for everyone”
• Our dedication
and belief in innovation,
together with the support of
Mi fans, are the driving forces
behind our unique Mi
products.
Mission
• MAKING QUALITY
TECHNOLOGY
ACCESSIBLE TO EVERYONE.
• We believe that high-quality
products built with cutting-
edge technology should be
made accessible to everyone.
We create remarkable
hardware, software, and
Internet services for and with
the help of our Mi fans.

5. CSR Initiatives
• E-waste Take back
• What is “E-Waste”?
• Discarded electronic appliances such as mobile phones, computers, laptops,
printers, fax machines or even their parts, which have reached the end of their
useful life are called “E-Waste”.
• Why recycle “E-Waste”?
• It is important to responsibly dispose your e-waste because:
• Most e-waste is informally dismantled and recycled by the informal sector.
Informal dismantling and recycling can cause health risks to the handlers and harm
the environment. Through our take-back system, we want to channel e-waste to
authorized recyclers.
• If not disposed in proper manner, e-waste can go to the landfills where hazardous
substances can leech into the ground and cause air, water and soil pollution.
• E-waste can be a great source of raw materials (like precious and rare-earth
metals) for new products. Scientific recycling can recover more materials and is
more efficient that informal recycling

6. Where and how can you recycle
your e-waste?
• Xiaomi exclusive service centers: Xiaomi has its exclusive Service Centres spread
across the country, where customers can drop off their e-waste. You can also call
our toll-free number- 1800 103 6286 dedicated to e-waste to get information on
these centers.
• Karo Sambhav collection points: Customers also have the option of
dropping off their e-waste at the Collection points of our PRO and get more
information on the subject.
You can also call our PRO’s toll-free number dedicated to e-waste 1800 2121 434
or can also drop an email at engage@karosambhav.com on your queries.

7. Going beyond just recycling
• At Xiaomi, we believe that our focus should not only be on responsible
recycling, but also on awareness generation. Our PRO, Karo Sambhav,
is creating awareness with schools and bulk consumers of electronic
waste through awareness events. Through its awareness efforts, our
PRO is also engaging with individual consumers and making them
aware of the ill effects of improper disposal of e-waste.

8. Wake The Lake
Xiaomi is proud to support
United Way, along with BBMP
in powering their flagship
‘Wake The Lake’ campaign.
In the last decade, most of our
lakes have been wiped out.
From 262 lakes in 1960, we are
down to 34 in 2017. This is a
result of rich biodiversity being
converted to golf courses,
playgrounds and residential
colonies