[Assignment 2 task 1] How consumers use technology and the impact on their lives.

1. Evolution of the Internet
How consumers use technology and the impact on their lives
Assignment 2: Task 1
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2. Introduction

3. The Internet has not been around
all that long, but in this time, it
has become an integral part of
most people’s and businesses’
lives. In essence can be seen as
one of the mayor technology
starters.
Internet users make use of the
internet to be entertained,
informed and to make decisions.
In this presentation we will look at
how technology has evolved and
why it is important for business to
pay the right amount of attention
to digital marketing and operations
to stay ahead and remain in
business.

4. Brief History of the internet
1960: internet started as
data transfer method
between US
government dept
1983: Internet was officially
started Protocol/Internet
work protocol [CP/IP]
1990’s : Many developments such
as, WWW & 1st commercial web
browser, blogging websites
Late1990S : Blogging websites, allowed
people their own access to their own
websites. 99’s internet companies such
as Amazon, eBay, PayPal, Hotmail,
Google etc. opened their doors
2000s: Facebook, YouTube,
Myspace, vlogging. iTunes (2003),
Spotify(2006)

5. Access to the Internet
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6. Global Figures at a glance
7.79 Billion 3.96 Billion+ 8.2% on
previous year
4.57 Billion
59% of total
population
5.15 Billion
66% of total
population
Annual growth
of internet users
Global
Population
Global internet
users
Mobile phone
users
Social media
users
Source: Datareportal

7. Global internet
usage
11.70%
52.20%
15.10%
9.70%
3.80%
6.90%
0.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Africa Asia Europe Latin
America /
Caribbean
Middle East North
America
Oceania /
Australia
Internet usage based on world population %
 While the digital population is
visibly growing in many parts of
the world, internet access and
availability differ significantly
depending on the region.
 China has 854 million users
Source: Internet world stats

8. Digital
devices used
by audiences

9. Technology is constantly
evolving and upgrading
Mobile traffic has grown by
222% in 7 years
Internet and technology becomes
easier for all to access. 95% of
Chinese users access apps
Smart Phone
61%
Desktop
8%
Laptop
17%
TV
1%
Tablet
12%
None
1%
Digital devices being used
Source: https://www.statista.com/statistics/387447/consumer-electronic-devices-by-internet-access-in-the-uk/
Wearable technology, TV, music
examples of devices being used.

10. How customers search
for information

11. Consumer Decision Making Process
Need
recognition
Consumer recognizes
a need
1
Info gathering
Consumer starts
gathering info
Traditional & Modern-
day marketing
2
Evaluate alternatives
Research alternatives
3
Assess the evidence
Compare the various solutions and reviews
4
Select option
Decided
5 Implement decision
Makes the purchase
6
Review and evaluate
Marketers review the process.
Consumers also review products
7
Source Spotler.co.uk

12. Theinternethasmadeconsumersbetterconnectedbut
alsochangedtheirbuyinghabitsandcustomerjourney.
According to Vivid Fish:
 89% of customers begin their buying process with a search engine
 75% of customers use social media as part of the buying process
 55% of B2B buyers search for information on Social media
 90% of B2B buyers use online searches
 98% of sales reps with 5000+ LinkedIn connections achieve quota
 Decision takes 20% longer than what it took in 2009
 6.8% people involved in the decision making process
 67% of the buyer’s purchasing decision journey was made digitally
over the last few years
Source: vividfish.co.uk

13. What
consumers
buy online
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14. Online consumer shopping habits
Consumer
electronics Books
Clothing &
apparel
Household
goods
Office
supplies
Consumer
packaged
goods
Sporting
goods
Pets
supplies
Food &
groceries
69% 67% 63% 38% 30% 20% 20% 20% 20%
Source: https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/
Online sales are anticipated to reach $4.2 trillion in 2020

15. Online buying cont.
TIME SPENT ON RETAIL SITES BY DEVICE
49%
37%
14%
0% 10% 20% 30% 40% 50% 60%
PC
SMART PHONE
TABLET
STATISTICS ABOUT CUSTOMER SEARCHES
 78% consumers do not look at products instore
before buying them
 84% Online buyers review social media before
shopping
77%
17%18%
26%
Source: https://www.invespcro.com/blog/online-consumer-shopping-habits-behavior/

16. Online video consumption
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17. Video Consumption
WHERE PEOPLE WATCH VIDEOS
90%
51%
38%
11% 5% 3% 4%
AxisTitle
VIDEO’S THAT RECEIVE THE MOST
ENGAGEMENT
19%
44%
37%
Promotion Informative Entertaining
Source: https://www.renderforest.com/blog/video-marketing-statistics

18. Video Marketing
If companies want to enhance exposure & increase exposure video marketing is a
must do.
Example of Marketing videos:
Explainers Presentations
Video blogs (vlogs) Tutorials
Webinars Adverts
Interviews Customer testimonials
Live streams Product videos
Live video
Over 1.9 billion people use YouTube
Social media posts with video have 48% more views.
Video campaigns on LinkedIn have 50% view rates.
81% of businesses prefer to use Facebook for video marketing.
Source: https://www.renderforest.com/blog/video-marketing-statistics

19. Consumer trends
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20. How have consumer
trends changed
Internet has made a lot more information available to public.
It has made the decision to purchase 20 % longer
Consumers make use of social media for research
- CHANGES THAT HAVE BEEN SEEN IN THE LAST DECADE :
Music sales mostly digital now
TV – Netflix's, Hulu etc.
Voice search demand searches increasing
Use of apps increased
With COVID19 online buying has seen a sudden increase and use of electronics
With COVID19 online sales have increased but spending average online monthly
spending per shopper has dropped markedly
While department stores are expected to decline by over 60%, e-commerce is
expected to grown by nearly 20% in 2020

21. Summary

22. This Photo by Unknown Author is licensed under CC BY
Businesseswon'tsucceedwithoutkeepinguptodatewithdigitalbusinessMarketingandtrends.
Technologyhasbecome partofallindividualsandconsumerslives.
WiththeGlobalPandemic/COVID19businesses havehadtomakefulluseoftheirDigitalMarketing
Plans/getuptospeedquickly.
-Onlinebuyinghasincreased
-DigitalEventshaveincreased
-Remoteworking
-Voicesearches willcontinuetoincrease
Technologyandprocesseswillcontinue to evolve, and all businesses will have to keep a finger on
the pulse of all changes that take place to stay ahead or on top of the changes

23. Reference List
Clement, J. (2020) ‘Global number of internet users 2005-2019’ Statista [online]. Available at:
https://www.britishdigitalmarketing.co.uk/students/file/document/887/d55d55bf7ab79ec52927a8016120c832310a44fa:1603486457.861?tstamp=13607170f418dd42850ece
2c0a96d3b59d43243b [accessed 5 October 2020]
Broadband Search. (2020) ‘Mobile VS Desktop Internet Usage (Latest 2020 data)’ Broadband Search [online]. Available at: https://www.broadbandsearch.net/blog/mobile-
desktop-internet-usage-statistics [accessed 15 October 2020]
Chaffey, D. (2020) ‘Global social media research summary August 2020’ Smart Insights [online]. Available at: https://www.smartinsights.com/social-media-marketing/social-
media-strategy/new-global-social-media-research/ [accessed 15 October 2020]
Internet world stats. (2020) ‘ Internet usage statistics The Internet Big Picture’ Internet world stats [online]. Available at : https://www.internetworldstats.com/stats.htm
[accessed 22 October 2020]
Saleh, K. (2020) ‘Online Consumer Shopping Habits and Behaviour’ Invespcro [online]. Available at: https://www.invespcro.com/blog/online-consumer-shopping-habits-
behavior [accessed on 10 October 2020]
Vividfish. (2017) ‘89% of customers begin their buying process with a search engine’ Vividfish [online]. Available at: https://www.vividfish.co.uk/blog/89-of-customers-begin-
their-buying-process-with-a-search-engine-source-fleishman-hillard [accessed on 21 October 2020]
Brophy, M. (2020) ‘31 Online Shopping Statistics You Should Know for 2020’ Fit Small Business [online]. Available at: https://fitsmallbusiness.com/online-shopping-statistics/
[accessed on 10 October 2020]
Biteable. (2020) ‘55 video marketing statistics for 2020’ Biteable [online]. Available at: https://biteable.com/blog/video-marketing-statistics/ [accessed on 10 October 2020]
Perez, S. (2020) ‘COVID-19 pandemic accelerated shift to e-commerce by 5 years, new report says’ World economic forum [online]. Available at:
https://www.weforum.org/agenda/2020/08/covid19-pandemic-social-shift-ecommerce-report/ [accessed on 21 October 2020]
Kemp, S. (2020) ‘Digital 2020:July global stats’ Datareportal [online]. Available at: https://datareportal.com/reports/digital-2020-july-global-statshot [accessed on 10 October
2020]
Renderforest. (2020) ‘44 Video Marketing Statistics 2020 [Infographic]’ Renderforest [online]. Available at: https://www.renderforest.com/blog/video-marketing-statistics
[accessed 23 October 2020]
Pryer, J (2019) ‘ 7 Vital Stages of the consumer decision making process [2019 update]’ Available at https://spotler.co.uk/blog/consumer-decision-making-process/ [accessed on
13 October 2020]