The document discusses the cognitive era and capabilities of cognitive systems like IBM Watson. It provides an overview of Findwise, a consulting firm that specializes in search and analytics. Findwise has built Swedish language support for IBM Watson Explorer and provides text analytics services to help clients understand customer feedback and improve products. Their approach combines structured and unstructured information for fact-based decision making.

1. THE COGNITIVE ERA
IBM Kista 22nd March 2017

2. FINDWISE
THE WATSON SPECIALISTS

4. • Founded 2005
• 100+ employees
• Vendor independent
consulting
• Sweden, Denmark,
Norway, Finland &
Poland

5. FINDABILITY APPROACH
Our approach to succeed with search and analytics
2017-03-27 5

6. The new era is cognitive.

7. Hum ans excel at :
Dilemmas
Compassion
Dreaming
Abstraction
Imagination
Morals
Generalization
Cogni t ive Syst em s
excel at :
Common Sense
Natural Language
Locating Knowledge
Pattern Identification
Machine Learning
Eliminate Bias
Endless Capacity
Cognitive systems forge a new partnership
between man and machine.

8. Retrieve and Rank
1
0
Entity Extraction
Sentiment Analysis
Emotion Analysis (Beta)
Keyword Extraction
Concept Tagging
Taxonomy Classification
Author Extraction
Language Detection
Text Extraction
Microformats Parsing
Feed Detection
Linked Data Support
Concept Expansion
Concept Insights
Dialog
Document Conversion
Language Translation
Natural Language Classifier
Personality insights
Relationship Extraction
Retrieve and Rank
Tone Analyzer
Emotive Speech to Text
Text to Speech
Face Detection
Image Link Extraction
Image Tagging
Text Detection
Visual Insights
Visual Recognition
AlchemyData News
Tradeoff Analytics
50 underlying technologies
Watson cognitive capabilities.
Natural Language Classifier
Tone Analyzer

9. SWEDISH LANGUAGE SUPPORT
• Findwise have built Swedish language support for IBM Watson
Explorer in 2012
• The primary component is a PoS (Part-of-Speech) tagger, which can
identify and disambiguate the class to which words belong.
• Other capabilities include sentiment analysis

10. 12
“How can I identify product
failures or failure patterns?”
“How can I improve call
center training and call
handling?”
“How do I know what my
customers want?”
“How do I know what
my customers are
saying about me?”
“How can I improve my products
and services?”
“How can I decipher
customer complaints?”
“How can I
understand why my
customer satisfaction
is decreasing?”
The Need
VOICE OF THE CUSTOMER

11. 13
COMBINING STRUCTURED & UNSTRUCTURED
INFORMATION FOR FACT-BASED DECISIONS
Unstructured informationStructured information

12. Text Analytics is the basis for Customer Feedback Analytics
14
What is Text Analytics?
Text Analytics (NLP*) describes a set of
linguistic, statistical, and machine
learning techniques that allow text to
be analyzed and key information
extraction for business integration
What is Content Analytics?
Content Analytics (Text Analytics + Mining)
refers to the text analytics process plus the
ability to visually identify and explore trends,
patterns, and statistically relevant facts found
in various types of content spread across
internal and external content sources
* Natural Language Processing
EC 4.0 Cu. Ft.
26-Cycle King-Size
Washer – White. I hate
this machine. Have had
3 calls on machine. You
can't wash large items,
Wont' clean in the
middle. Leaves dry
spots through the
clothes, I can only do
1/2 basket of clothes.
Will not clean or mix
bleach in with the
water.....

13. Watson Explorer 16
ANALYZE UNSTRUCTURED
CONTENT WITH CONTENT
MINER
Documents Facets Time Series Deviations Trends
Facet Pairs Dashboard SentimentConnections Reports
Watson Explorer Advanced Edition

14. A concept solution for
security and intelligence
using Watson Explorer
to extract entities and
relationships that is
loaded into IBM i2.
2017-03-27 17
TEXT ANALYTICS AS A SERVICE
CLIENT: SWEDISH ARMED FORCES

15. http://news-explorer.mybluemix.net/

16. FINDWISE COMPETENCE
◌ IBM Watson Explorer technicians / developers
◌ Business analysts
◌ Data scientists
◌ Computational linguistics, information retrieval
◌ User experience and front-end developer
◌ Information management consultants
◌ GDPR expertise

17. FOR MORE INFORMATION ABOUT FINDWISE AND
IBM WATSON VISIT:
HTTPS://FINDWISE.COM/TECHNOLOGY/IBM-WATSON-EXPLORER

18. CONNECT WITH ME!
christian.ubbesen@findwise.com
070 688 27 55